lifestyle copywriting - Skill Arbitrage Blog

How to turn any product into a luxury brand with rituals

This article shows freelancers and marketers how to break free from the commodity trap by turning any product or service into a luxury brand through ritual-based strategies. You’ll learn 5 practical steps to create emotional value that commands high markups and builds lasting customer loyalty.

Piyush Tainguriya June 19, 2025

decorative image for sales through funnels

Marketing techniques Copywriting lifestyle copywriting

All or nothing: why TOFU, MOFU and BOFU are all important…the Glam saga continues

This blog provides valuable insights and information on building a leak-proof sales funnel. It delves deep into each stage of the funnel and gives a step-by-step plan on how to implement it for a small brand on a lean budget. This would come in very useful for content writers, marketers, SMB owners, and basically anyone who wants to build an effective and failsafe sales funnel.

Sunayni Ganguly April 11, 2025

Freelance Copywriting lifestyle copywriting

Master lifestyle copy fast: Cialdini’s 7 persuasion principles for Indian freelancers targeting American brands

This article helps the beginner Indian freelance copywriter hit the ground running in the American lifestyle copywriting market by using Robert Cialdini’s seven research-backed principles of persuasive sales writing from his seminal book “Influence: The Psychology of Persuasion.”

Piyush Tainguriya March 18, 2025