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This chaos-proof copy trick makes B2B clients choose you over AI & cheap freelancers

This article is for Indian freelance copywriters who want to break into high-paying B2B writing but struggle to make their copy stand out. You’ll learn a risk management insight by Nassim Nicholas Taleb applied to copywriting that truly drives B2B buying decisions and why most freelancers fail to tap into it. By the end, you’ll know how to craft messaging that speaks to what matters most so businesses see your copy as essential, not optional.