B2B - Skill Arbitrage Blog

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How to sell using case study content to build trust and get more buyers

This blog has been written by me to explain how you can use case studies as a powerful tool that builds trust during sales and gets you higher conversions. This blog will be useful for everyone who is involved in closing deals or building credibility with potential buyers, from sales teams, marketers, to even business owners.

Ankit Akash June 16, 2025

B2B sales

How to win over a customer who is already working with another vendor

This blog is written to help salespeople handle situations where the potential customer is already working with another vendor, but they still want to close the deal. New business owners can use this to train their teams to confidently pitch against the competition and win.

Ankit Akash June 16, 2025

Content Marketing B2B copywriting

How incorporating a reason in content can double conversions: harness the power of “because”

This blog offers an in-depth examination of how incorporating a reason into content can double conversions. It tells content writers, copywriters, and small business owners how including one word in content, “because”, can boost conversions.

Sunayni Ganguly June 13, 2025

B2B careers Content Marketing

How small brands can use authority bias techniques to build trust and drive conversions

This blog is a practical guide to building trust and driving better conversions with authority bias. It will be particularly helpful for content writers, marketers, and small business owners who want to establish trust in new brands with limited budgets.

Sunayni Ganguly June 5, 2025

careers B2B sales

How to handle the 7 most common sales objections and keep the deal alive

This blog will help salespeople learn how to confidently handle the 7 most common objections in sales so you don’t get stuck or thrown off when a prospect pushes back.

Ankit Akash June 4, 2025

B2B Marketing

The peak-end rule in copy: why the last line matters most

This blog offers a close look at the peak-end rule, providing readers with templates and tips to apply it instantly...

Sunayni Ganguly June 1, 2025

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B2B Business careers

Hidden hooks that can 10x your masterclass signups

This article shows coaches and the freelancers who write for them how to use five curiosity-driven hooks to frame a masterclass...

Piyush Tainguriya May 28, 2025

B2B sales

The ultimate checklist before you publish a sales page

This blog will give you a simple but powerful checklist to review before you publish any sales page, so that you don’t lose money or lead...

Ankit Akash May 28, 2025

Content Marketing B2B careers

How to go from 0 to 1,000 true fans (Fast)

This article gives creators and educators a complete roadmap to earn their first 1,000 true fans fast. You will learn how to stack proven strategies like Star Story Solution, Dream 100, and Customer Education Graphs with cult-building tools like micro movements, ritual challenges, and fan identity mechanics. The result is not just a following but a tribe that quotes you, buys from you, and recruits for you.

Piyush Tainguriya May 23, 2025

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Content Marketing B2B Business

Anchoring Bias in pricing: why ₹1999 looks cheaper next to ₹4999

This blog decodes anchoring bias and tells you how you can implement it. It would be useful for content writers, marketers, and strategists who want to use this super strategy to drive conversions faster.

Sunayni Ganguly May 23, 2025