Crime: Violating the 22 iron laws of niching | Punishment: Life sentence in no-profit jail
This article distills the timeless wisdom of Al Ries and…
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Fogg’s behavior model (FBM) in marketing content: foggy no more!
This blog takes a close look at Fogg’s behavior model (FBM) and how it can be a governing principle for writing marketing content that prompts quick action. This would be an excellent resource for content writers, marketers, and strategists who want to use this failsafe formula for fantastic copy.
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