content creation - Skill Arbitrage Blog

Crime: Violating the 22 iron laws of niching | Punishment: Life sentence in no-profit jail

This article distills the timeless wisdom of Al Ries and Jack Trout's iconic marketing book The 22 Immutable Laws of Marketing into 22 must-follow rules for Indian freelancers targeting Tier…

Piyush Tainguriya March 28, 2025

Marketing copywriting Featured

Fogg’s behavior model (FBM) in marketing content: foggy no more!

This blog takes a close look at Fogg’s behavior model (FBM) and how it can be a governing principle for writing marketing content that prompts quick action. This would be an excellent resource for content writers, marketers, and strategists who want to use this failsafe formula for fantastic copy.