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Continue reading →: Scissor marketing: A tactical workbook to make your client the Coca-Cola of their categoryThis article is a detailed, step-by-step guide to scissor marketing, a polarizing brand positioning strategy that splits a crowded market in two and wins you the half that matters. You willl learn how to craft scissor statements that force people to pick sides, collapse noisy categories, and trigger buyer urgency.…
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Continue reading →: How to repurpose Direct Response Copywriting for multi-channel marketingThis is a guide on repurposing DRC (Direct Response Copywriting) content across several channels and media. It would be handy for marketers, small brand owners, and content writers who want to use DRC optimally on a shoestring budget. To know how to craft DRC, please visit my earlier blog.
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Continue reading →: How to get your audience to react faster: Direct Response CopywritingThis blog takes a practical approach to understanding the benefits and crafting failsafe Direct Response Copywriting content to drive fast action from the audience. It would be useful for content writers, strategists, and even small brand owners who want maximum impact at a minimal budget.
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Continue reading →: How to divide and conquer a crowded market with the dark art of scissor statements“Scissor statements can carve out a bold, distinct position for your clients, setting them apart from the crowd. This article is for Indian freelancers who want to break into high-value brand consulting with a bang. You will learn why most brands blend in and how you can use scissor statements…
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Continue reading →: The whole damn blueprint for absolute beginners: Get hired, get paid, get taken seriouslyThis article is a complete blueprint for transforming from a freelancer to a high-value consultant. It synthesizes the key strategies from the previous four articles, focusing on building a distinct personal brand, proving your impact, mastering client acquisition, and positioning yourself as a results-driven expert. It emphasizes creating visible, lasting…
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Continue reading →: 7 signs that tell if a lead will buy or waste your timeThis blog will help you figure out which leads are serious and which ones are just wasting your time so that you can stop chasing the wrong people and focus only on the ones who are going to buy.
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Continue reading →: How to win as a beginner when AI is faster and other freelancers are cheaperThis article shows you how to stand out as a beginner by using the human element, emotion, storytelling, and deep insight that machines cannot replicate. By focusing on personalized, human-centered services like voice audits and cultural calibration, you will shift from being just another freelancer to a trusted partner.
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Continue reading →: How to present a high-ticket offer without scaring people awayThis blog will show you how to present a high-ticket offer without making the other person feel like you are asking for too much.
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Continue reading →: How to keep a community active and make salesThis blog will show you how to keep your community active so people talk, stay, and actually buy from you.
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Continue reading →: Packaging proof to build credibility: Turning quiet wins into client magnetsThis article is for Indian freelancers who’ve done real work, but it’s stayed invisible. You’ll learn why portfolios without proof fall flat and how to fix that using the “Proof Before Portfolio” method. By the end, you’ll know how to package your quiet wins into visible value that signals credibility…
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