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Posted incopywriting Artificial Intelligence (AI) Marketing

Scissor marketing: A tactical workbook to make your client the Coca-Cola of their category

This article is a detailed, step-by-step guide to scissor marketing, a polarizing brand positioning strategy that splits a crowded market in two and wins you the half that matters. You willl learn how to craft scissor statements that force people to pick sides, collapse noisy categories, and trigger buyer urgency. Perfect for Indian freelancers helping clients in competitive niches stand out, convert faster, and dominate on message alone.
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Posted inMarketing Copywriting Remote work

The whole damn blueprint for absolute beginners: Get hired, get paid, get taken seriously

This article is a complete blueprint for transforming from a freelancer to a high-value consultant. It synthesizes the key strategies from the previous four articles, focusing on building a distinct personal brand, proving your impact, mastering client acquisition, and positioning yourself as a results-driven expert. It emphasizes creating visible, lasting value that attracts clients naturally, rather than endlessly chasing them.
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Posted inFreelance Copywriting Marketing

Packaging proof to build credibility: Turning quiet wins into client magnets

This article is for Indian freelancers who’ve done real work, but it’s stayed invisible. You’ll learn why portfolios without proof fall flat and how to fix that using the “Proof Before Portfolio” method. By the end, you’ll know how to package your quiet wins into visible value that signals credibility and earns trust, not just attention.