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Posted inFreelance Copywriting Marketing

Maslow’s hierarchy of needs: how to use it for marketing

This blog explains the use of Maslow’s Hierarchy of Needs in Marketing and gives a step-by-step plan for how even the smallest brands on the smallest budget could do it. use it. It would be useful for content writers, marketing strategists, managers, and startup or SMB owners who want to make their marketing strategies foolproof by backing them up with psychological triggers.
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Posted inMarketing Copywriting Freelance

The B2B growth strategy that turns freelancers into irreplaceable assets (And no one’s using it)

This article is for Indian freelancers who want to break free from the endless pitching cycle and become indispensable to B2B clients. You’ll learn why most freelancers treat newsletters as an afterthought and how turning them into a strategic growth engine makes you irreplaceable. By the end, you’ll know how to position newsletters as a high-value system that keeps clients engaged, warms up prospects, and proves ROI so businesses see you as a long-term asset, not just another writer.
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Posted inMarketing techniques Copywriting lifestyle copywriting

All or nothing: why TOFU, MOFU and BOFU are all important…the Glam saga continues

This blog provides valuable insights and information on building a leak-proof sales funnel. It delves deep into each stage of the funnel and gives a step-by-step plan on how to implement it for a small brand on a lean budget. This would come in very useful for content writers, marketers, SMB owners, and basically anyone who wants to build an effective and failsafe sales funnel.
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Posted inMarketing techniques Copywriting Remote work

7 mistakes (and how to avoid them) while devising an organic Instagram strategy for a small brand

This blog takes a practical approach to organic Instagram strategies for small brands and tells the reader how to build a failsafe Instagram strategy for a small brand for free. This would come in handy for social media executives, content writers, marketers, and small business owners who want to leverage Instagram strategy to make their small brands grow into big ones.
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Posted inFreelance Copywriting Marketing techniques

Master the art of magnetic headlines: 38 lessons from the greatest copywriters ever

This article hands Indian freelance copywriters 38 proven headline techniques from Eugene Schwartz’s Breakthrough Advertising, giving them the power to stop the scroll and command attention instantly. Whether you’re crafting ad copy, social posts, or landing pages, these battle-tested principles will make your hooks impossible to ignore.