“Gig economy”. This is a term that got popular when Covid – 19 had spread its tentacles throughout the world. The gig economy refers to a labour market where occupations are not permanent like employees but rather independent contractor, freelance, and transitory. People in the gig economy make money by working, offering services, or producing …

Every business organisation, whether big or small, is required to prepare financial statements. Therefore, each organisation is bound to prepare the financial statements following the accounting standards in the respective country where the organisation is established. In the USA, the financial statements are prepared according to the U.S. GAAP.  In simpler terms, accounting is the …

When I was learning how to use Tally in Class XI in commerce specialisation, it felt very outdated (like MS DOS) and there was a huge learning curve before you could do anything meaningful with it. Things have remained the same since then, especially for the Tally versions that are commonly in use.  One cannot …

Have you ever thought about what makes certain content go viral over others? How can you create content which is widely shared and effective?  This can be a very valuable skill for you. If you develop this, then startup founders, business owners, law firm partners, e-commerce companies, everyone will want you to do content writing …

Here are businesses that can’t function without awesome content writers: Most of these industries are simply huge.   Let me explain with the example of one industry – e-commerce.  The US has 2.5 million e-commerce businesses alone There are over 4  million Shopify stores all over the world, 2.6m of which are in US It has …

To earn more as a content writer, the key is to solve the most pressing problems of a business.  What are the most pressing problems of a business? You must understand that there are two parts to building a business that makes money and keeps growing.  The other is a revenue generation engine, which ensures …

If you want to be rich and successful as a content writer, your content must solve business problems. Which business problems can your content solve?  There are many – revenue generation, reducing refunds and referrals, conversion content, personal brand-building content, etc.   If you commoditise yourself and say that you will write blog posts, you will …

Let’s say that you want to pitch your content writing services to a Silicon Valley startup.  How would you go about it?  The first step is to find nascent high-potential startups.  Visit a startup accelerator’s website such as Y-Combinator, TechStars, etc. in any country of your choice. Choose accelerators in advanced economies, so that you …

Imagine you’re scrolling through your social media feed and spot an ad for the latest Nike Air Max sneakers.  Intrigued, you click and bam! – you land on this sleek page dedicated entirely to those sneakers.  This, my friend, is a landing page! It’s like a VIP room on the internet where the Air Max …

What’s the REEL deal? Ever feel guilty for spending hours scrolling Instagram reels?  But at the same time, you can’t stop admiring the Automatic Vacuum Cleaner, you ended up buying, due to a quirky reel you watched?! Don’t worry, you are not alone! Do you know, businesses have realised that reels are the golden ticket …