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Posted inBusiness Content Marketing copywriting

What is contrarian copywriting? A guide for small brands to stand out

This blog takes a close look at contrarian copywriting, the power of being contrary, which can make any brand stand out in a crowd. It explores how going against the grain can be a powerful positioning tool, especially for small brands trying to break through the noise. This piece is a valuable resource for content writers, marketers, and strategists who want to help small businesses build loyalty, trust, and memorability without spending a lot by leveraging the power of bold, unconventional messaging.
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Posted inContent Marketing careers Coach

How to use storytelling to make your coaching offers convert like crazy

This article breaks down The Hero’s Two Journeys, the hidden Hollywood story structure behind every offer that sells. You’ll learn to map your personal journey into a powerful script that shifts beliefs, builds trust, and makes buying feel natural. By the end, you’ll have a proven framework to craft coaching offers that connect deeply and convert consistently.
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Posted inContent Marketing careers copywriting

Top performing VSL script template for coaches and course creators: Sell high-ticket offers with zero sales calls

This article shows how a well-crafted script can help you move beyond logical explanations to transferring belief through the Epiphany Bridge story framework. You’ll learn to draw strangers into your emotional journey, build trust, and plant ideas so they feel like their own. Simple, relatable storytelling becomes your tool to create a real connection and influence.