Sunayni Ganguly - Skill Arbitrage Blog

Decorative image depicting illusion of choice

The illusion of choice: 4 principles to negate conversion-killing options

This blog explores how too much choice can kill conversions, offering examples and psychology-backed principles to prevent this. It's a valuable read for content writers, marketers, strategists, and start-up owners who want to boost sales and avoid audience paralysis.

Sunayni Ganguly May 22, 2025

Content Marketing B2B Remote work

The Zeigarnik effect in copywriting: why open loops get more clicks

This article explores the Zeigarnik Effect in detail from the marketing perspective and provides how-to tips on its usage across various media. It would be very useful for content writers and strategists eager to use this remarkable effect in their content strategies.

Sunayni Ganguly May 20, 2025

Content Marketing B2B careers

The beginner’s guide to writing a super converting sales page in 8 steps

This blog outlines the techniques to deliver a high-functioning sales page in eight easy steps. This would be a practical guide for content writers and business owners who want their fantastic offers to translate to sales with a high-converting sales page.

Sunayni Ganguly May 18, 2025

Decorative image in attracting clients through linkedin post

B2B Marketing techniques Remote work

How to write LinkedIn content that positions you as an authority (and lands clients too)

This is a go-to guide for content writers and professionals who want to turn LinkedIn posts into client magnets. It would be useful for writers, marketers, and content strategists who want to establish credibility and authority via LinkedIn posts.

Sunayni Ganguly May 16, 2025

Decorative image on De Beers branding strategy

Content Marketing B2B Business

5 takeaways for small Indian brands from De Beers’ playbook

De Beers created history with a campaign that impacted global cultural traditions. This blog is an in-depth study of how the same magic can work for the smallest Indian brands. This blog would be very useful for content strategists, content writers, and marketing experts.

Sunayni Ganguly May 15, 2025

Content Marketing B2B Freelance

The art of anticipatory copy: preempting reader objections for e-commerce brands

This blog is a beginner’s guide to writing anticipatory copy for e-commerce brands. It would be useful for content marketers, specialists, and brand managers with e-commerce clients who want to know how to use anticipatory copy to dispel doubts.

Sunayni Ganguly May 14, 2025

Content Marketing SEO

Voice-optimized SEO writing: the untapped goldmine for Indian freelance writers

Voice-optimized SEO writing is an emerging goldmine for Indian freelance writers, with clients across the globe willing to pay premium rates for conversational, search-friendly content. As smart speaker usage rises and voice search becomes the norm, even in small-town India, brands are scrambling to hire writers who "get" this shift. If you are a freelance writer looking to escape low-paying gigs, this is the niche you need to tap into 'fast'.

Sunayni Ganguly May 13, 2025

Decorative image for scarcity copy writing

Content Marketing Copywriting

Scarcity sells: how to trigger instant action with smart copy

This blog provides an introduction to the art of using scarcity in copy to drive conversions. This blog would be useful for content writers, marketers, strategists, and small brand or startup owners who want to use this super tool to sell more effectively.

Sunayni Ganguly May 11, 2025

Decorative image for copywriting for customers retention

content writing Marketing

Retain to reign: content that keeps customers hooked

This blog holds the key to making customers stay. It gives a five-step framework to create retention-based copy across mediums and channels and explains why retention is the bloodline of all businesses. Content writers, marketers, and strategists would find it very useful.

Sunayni Ganguly May 9, 2025

sales Content Marketing

The power of challenge in copy: what does not challenge, does not convert

This article will show you how to integrate challenges in copy to make them more powerful. It would be a useful resource for content writers, marketers, startup founders and small business owners who want to make their messages create unique impressions.

Sunayni Ganguly May 8, 2025