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Continue reading →: Master unscripted relatable ads and become a cultural conversations advisor for U.S. lifestyle brandsThis article explores the growing demand for unscripted relatable reel ads and teaches Indian freelancers how to position themselves as cultural marketing strategists for U.S. lifestyle brands.
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Continue reading →: Topic: How to write calls-to-action (CTA) that actually convertIn this article, I am going to educate business owners and marketing professionals on CTAs by using a step-by-step method that they can follow to make better CTAs and increase their conversions.
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Continue reading →: Crime: Violating the 22 iron laws of niching | Punishment: Life sentence in no-profit jailThis article distills the timeless wisdom of Al Ries and Jack Trout’s iconic marketing book The 22 Immutable Laws of Marketing into 22 must-follow rules for Indian freelancers targeting Tier 1 markets such as the U.S., U.K., Canada, and Australia. Previously on Customer Education Graph… Raghunandan discovered that writing words…
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Continue reading →: Fogg’s behavior model (FBM) in marketing content: foggy no more!This blog takes a close look at Fogg’s behavior model (FBM) and how it can be a governing principle for writing marketing content that prompts quick action. This would be an excellent resource for content writers, marketers, and strategists who want to use this failsafe formula for fantastic copy.
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Continue reading →: The AI-assisted networked path: From copywriter to customer education consultantCustomer education is the hidden pathway for Indian freelancers to escape the fleeting churn of viral content and build a stable, high-value career in content creation. This article reveals how leveraging customer education graphs can help freelancers transition from replaceable copywriters to indispensable consultants.
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Continue reading →: How to turn customer feedback into sales opportunitiesThis blog will help business owners learn how they can use customer feedback to create new sales opportunities, improve products/services, and increase revenue at the same time.
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Continue reading →: Harnessing the superpower of User Generated Content (UGC)This blog is all about the power of UGC (User Generated Content) in marketing communication. It provides practical tips on writing of the content and will come in useful for content marketers, strategists, and content writers.
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Continue reading →: Steal Peter Thiel’s hidden billion-dollar branding philosophy to go from freelancer to AI-powered brand consultantThis article unveils a timeless psychological framework on branding that has shaped human desire for millennia. When strategically applied to marketing, it transforms into a brand-building weapon, empowering Indian freelance copywriters to elevate themselves from hired hands to sought-after brand consultants. Previously on From SEO to GEO… Raghunandan mastered GEO…
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Continue reading →: From SEO to GEO: The AI-powered income-doubling shift you can’t afford to ignoreThis tactical guide introduces Indian freelance writers to generative search engine optimization (GEO) content writing—an AI-driven approach that adapts to Google’s evolving algorithms, ranks faster, and commands higher pay—helping them secure US assignments and capitalize on the upcoming lucrative global trend. Previously on The Irreplaceable Copy Consultant… Raghunandan thought great…
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Continue reading →: How to create a sales incentive program for your businessThis article will educate business owners on how they can motivate their team to work harder using sales incentive programs and how they can create one.
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