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Training program on Zero to Success: For Aspiring Content Writers
Duration - 6 Month, 8-10hrs/week
Course fee: - INR 51000
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Syllabus
Why do businesses and organisations want to hire good content-writers? 
Industries which need content writers and the growth potential of these industries
- SAAS
- Edtech
- Fintech
- Legal
- E-commerce & D2C
How can a content-writer help clients?
Building a blog for tech companies that helps in lead generation
- SEO, keyword research
- Copywriting
- Story telling
- Research and compilation
- Documentation and case studies
- Long form articles
- Opinion pieces
- Guest posting for link building
- Creating high quality call to actions
- Conversion optimization
- Studying analytics
Building social media presence and community for a startup
- Copywriting
- Understanding/ profiling audience and market research
- Studying other successful content creators and modelling them
- Engaging regularly with the audience
Building an email funnel to convert leads
- Lead nurturing through emails or direct messages on whatsapp/telegram etc -- -requires sharp content - not too long but very valuable
- High quality research
- Deep understanding of what is valued by your audience
- Copywriting that leads to sales
- Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
- Managing delivery rates, creating flows (what happens if someone does not open a certain email? What do you send next?)
- Optimizing subjectlines
- Studying analytics
Content strategy for inbound marketing
- Identifying resources our potential clients want
- Creating high quality resources
- Creating landing pages that convert
- Making sure people are opening mails and using our content
- Following up to make them take action and buy our product
- Staying in touch even after they buy to ensure client delight through content
Writing a high conversion landing page
- Identifying problems that resonate with audience
- Proposing a solution
- Explaining why this solution will work
- Educating the prospect about why they should use our product or service v. our competitors
- Powerful call to action
What are the skills needed to succeed as a content-writer?
Copywriting
Research and compilation
Documentation and case studies
Long form articles
Opinion pieces
Guest posting for link building
Creating high quality call to actions
Conversion optimization
Studying analytics
How to use storytelling in your writing
Why story-telling is effective
Structure of a story
Protagonist
Challenge
Victory
Message
How to narrate the story crisply
Examples
Video: How does SEO, networking and writing blogs help you in your career if you want to pursue other roles
Video: Why do we encourage LawSikho students to write articles?
Video: Challenges one faces while writing articles
Video: Mistakes people make while researching
Video: Do’s and Don’ts of article writing
Video: Frequent queries on article writing
Types of marketing content
Landing pages
Emails
Call-to-action buttons
Proposals
Social media posts
Image and video captions
Newsletters
Types of blog posts and the purpose served by them
Listicles, such as “5 things you can do to improve your Twitter following as a startup CEO”
Instructional or “How to” Articles, such as “How to improve the conversion rate of your landing pages”
Comprehensive Guides - These are usually relevant for years unless the market, or the law, or something else changes
Case Studies, such as, how a customer saved 20% on their marketing expense by using xyz tool
Articles about trending topics, such as “How will the upcoming elections/budget impact foreign investors”
Promotional content
Difference in content at different stages of the marketing
“AIDA” framework and overview of a marketing funnel
Top of the funnel content
Middle of the funnel content
Bottom of the funnel content
After-sales content
Onboarding content
Content to obtain product feedback/recommendations
Upselling content and special offers
How to write product descriptions for e-commerce sites
Examples of projects available with LawSikho's freelance team
Importance of creativity and unique expression
How to write product descriptions for garments, jewellery, health products, cosmetics, electronics
Common mistakes made by people who take these projects and how to avoid them
Principles for writing great marketing copy
How to structure an article
Determine the purpose: e.g. building a brand, or getting leads, educating customers, etc.
Identification of niche and target audience
Identify and address industry/ stakeholder pain-points
How to identify important keywords
How to use advanced search features in Google and other search engines to get more relevant results
How to create a structure for your article
How to introduce originality in your article
Self Explanatory
How to make your presentation more effective (combine when you teach listicles and “how to” articles)
Use of formatting techniques
Inclusion of diagrams and flowcharts
Common types of diagrams that you can use from built in features of Excel/Google slides
How to improve the relatability and connect with your audience
How to add credibility to your article
Data related to market trends/ potential
Personal stories
Include quotes of successful people
Add case studies
Use surveys to support your findings
How to write a case study
Story
Problem statement
Solution
Results
Call to action
How to schedule and obtain success stories effectively
Identification of successful customers
Develop the pitch or why they should speak to you
Preparation of questions
Schedule interviews
Follow up
Write the findings
Obtain confirmation
Publish
How to document your client/startup CEO’s journey or origin story for an article
Self Explanatory
Writing the article
Guide to writing effective articles
Guide to writing effective blog posts
Simple 5 step guide on how to write effective and popular legal articles
Video: How to write your first article
Video: How much time to devote for writing an article
Video: Biggest mistake you will make while writing a new article
Video: What problems do you face while writing articles?
Video: Writing challenges: Maintaining structure and flow
Basic requirements to write an acceptable article
Clear topic and headings
Division into paragraphs
Short sentences
Clear inferences
Grammatical correctness
Appropriate Formatting
No Plagiarism
Maintain flow between different paragraphs
Structure and samples of different types of articles
Listicle
“How to” article
Exhaustive/comprehensive article
Personal story
Case study
Article based on market trends and opportunities
How to add elements to your article
Use storytelling
Add personal stories
Substantiate your findings with market research and data
Use customer case studies
Reader-friendly and action-oriented writing
What kinds of actions can readers take after reading your article
How can you measure whether your article was effective or not?
How can you send a report on effectiveness of your article to your client
How to include appropriate calls to action without making your article too “salesy”
How to edit and proof-read your article
Select examples of well-structured articles
How and where to publish your article
Overview of different citation formats for academic writing
Guest posts
How to write guest posts
- Why and how guest posts help in building credibility and traction
- How to shortlist prospective and high-traffic websites for guest posts
- How to choose a topic for a guest post
- How to reach out to newspapers and journals for guest posts
- Editing and formatting your guest posts
- Inclusion of backlinks and bylines for your guest posts
How to approach startup entrepreneurs to get them covered through your guest posts
How to send a pitch to a media house
How to write a whitepaper
- What is a whitepaper?
- Difference between a whitepaper and a blog
- Difference between a whitepaper and other marketing copy
- Select the target audience
- dentify a topic and a market problem
- Propose a solution
- Give case studies
- Calls to action from a whitepaper
How to write a newsletter
- How is a newsletter beneficial for brands and why every business needs to have one
- Determine the purpose of the newsletter
- Select a name for the newsletter
- Write the content
- Identify a structure and design
- Newsletter vs. email content
- Example of newsletter from “The Ken”
How to write a high conversion landing page
- Identifying problems that resonate with audience
- Proposing a solution
- Explaining why this solution will work
- Educating the prospect about why they should use our product or service v. our competitors
- Success stories
- Powerful call to action
- Popular landing page creation softwares
- Important metrics to measure the effectiveness of a landing page
How to write an email funnel
- Lead nurturing through emails
- High quality research
- Deep understanding of what is valued by your audience
- Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
- Managing delivery rates, creating flows (what happens if someone does not open - a certain email? What do you send next?)
- Optimising subject lines and doing A/B tests
- Studying analytics
How to nurture leads through Whatsapp, Facebook, WATI and Telegram
Self Explanatory
How to create brochures or write website content
What are the important pages for any website
Top 5 No-Code tools that can be used to create websites
How to create a website for yourself as a content-writer/freelancer
How to create a website for a law firm
SEO
Keyword research
On page SEO methods
Off-page SEO methods
Technical SEO
How to track results of your SEO
How to prepare onboarding content
Elements of onboarding content
Welcome Email
Greeting Message
Interactive Walkthroughs
Setup wizards
Feature Callouts
Educational Content in “Empty States”
Product Knowledge base
How to write an effective welcome email
Self Explanatory
How to prepare a solid knowledge base
Self Explanatory
Course Plan
Standard
₹ 51000
incl. of all charges
Printed study material (by courier)
2 practical exercises/ Drafting exercises per week (26 weeks)
10 writing assignments (10 weeks)
1 online live class/week (26 weeks)
Get digital access to entire study material
Access on LMS, Android & iOS app
Instructor feedback on assignments
Doubt clearing on, LMS & classes
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
Certificate (by courier)
CV enhancement
Coaching for professional networking
Internship & job Support
Interview preparation support
Networking with students & alumni
Content access for 3 years
Doubt clearing within 24 hours
Top performers are recommended for jobs and client opportunities
