About the Collaboration

iHUB, IIT Roorkee & SkillArbitrage

This advanced program is brought to you by a partnership between two visionaries: iHUB DivyaSampark, IIT Roorkee, a flagship innovation hub under India's National Mission on Interdisciplinary Cyber-Physical Systems, and SkillArbitrage, widely recognized as the world’s leading edtech platform.

With over 175 years of academic excellence, IIT Roorkee has been a cradle of technological leadership and disruptive ideas for generations. Its research centers and industry alliances are at the core of India’s digital and engineering transformation. Within IIT, iHUB DivyaSampark stands at the cutting edge of cyber-physical systems, AI, machine learning, sensors, and next-generation smart device innovation—driving market-ready technology, startup incubation, and global research collaborations (about iHUB).

SkillArbitrage, in parallel, has shaped the careers of thousands across India and beyond, earning its position as the world’s foremost edtech powerhouse. With an unmatched reach, hands-on industry integration, and alumni placed at top firms, consultancies, and product teams worldwide, Skill Arbitrage empowers professionals to convert cutting-edge knowledge into high-impact, future-ready careers.

Together, this collaboration brings you an advanced education experience backed by world-class research, next-level innovation, and a proven track record of career success—setting a new gold standard for skills in India and across the globe.

Certification

This course is powered by iHub DivyaSampark@IIT Roorkee & SkillArbitrage. You will receive a co-branded certificate from iHub DivyaSampark@IIT Roorkee & SkillArbitrage upon successful completion.

Who Should Take This Course?

This course is designed for:

Business Owners & Founders looking to scale their sales operations systematically without being bottlenecked by their own time. Perfect for entrepreneurs who want to transition from "doing" sales to "building" sales organizations.

Sales Leaders & Managers who want to stay ahead by using AI for call analysis, performance tracking, and team building. Ideal for those managing 5-50+ person sales teams and seeking to improve conversion rates and reduce attrition.

Marketing Directors & Growth Managers working in B2B or B2C organizations who want to master AI-powered content engines, lead generation systems, and hyper-personalized outreach that achieves 30%+ response rates.

Startup Founders & Entrepreneurs planning to expand into international markets (US, UK, Europe) and need to build Indian teams that can sell globally while understanding cross-border operational frameworks.

Consultants & Agency Owners offering sales, marketing, or business growth services to clients who want to add high-value AI implementation capabilities to their service offerings.

International students can apply for the program, provided they meet the eligibility criteria set for the course.

What Will You Learn from This Course?

This program blends rigorous sales methodology with AI-powered automation across 6 months, covering:

AI-Powered Sales Organization Building
Transform from chief salesperson to sales organization builder using systematic methodologies.
Master the Rabbit-Deer-Elephant framework for structuring teams by customer type and deal size.
Build scalable sales processes that maintain quality without your daily involvement.

AI Call Analysis & Performance Tracking
Use AI to analyze 100% of sales calls using 70+ performance parameters automatically.
Create real-time dashboards with effort and outcome metrics that prevent gaming.
Implement fraud detection systems for fake calls, manipulated metrics, and moonlighting.

Psychometric Hiring & Talent Pipeline
Design recruitment funnels using ads, landing pages, and webinars to attract ideal candidates.
Create psychometric assessments to identify candidates with the right attributes for sales success.
Build continuous talent pipelines and 2-week onboarding systems that make new hires immediately productive.

AI-Powered Marketing & Lead Generation
 Build organic content engines that produce your voice and expertise at scale.
Master tool marketing: create free AI-powered tools that generate qualified leads and build trust.
Deploy hyper-personalized cold outreach systems achieving 30%+ response rates through AI research.

International Sales Development
Build sales teams in India that successfully sell to US, UK, and international markets.
Set up legal, financial, and operational frameworks for cross-border sales operations.
Develop localization strategies that maintain efficiency while adapting to local markets.

Super 30: List of everyday sales and marketing tasks you can perform 10x faster and automate with AI

Sales Methodology & Team Building (AI-Assisted)

• Document your sales DNA into a systematic 9-stage methodology anyone can follow.
• Create frameworks and scripts that maintain quality while allowing personality adaptation.
• Set up CRM systems with proper lead tracking across all conversion stages.
• Build Rabbit-Deer-Elephant team structures based on customer type and ticket size.
• Transition from chief salesperson to sales organization builder systematically.
   

AI Call Analysis & Performance Management

• Analyze 100% of sales calls using 70+ performance parameters automatically.
• Create effort and outcome metrics dashboards that prevent vampire sales behavior.
• Set up real-time visibility systems that eliminate micromanagement needs.
• Implement automated coaching systems identifying specific improvement areas per team member.
• Deploy fraud detection for fake calls, manipulated metrics, and moonlighting.
   

Psychometric Hiring & Recruitment Automation

• Design recruitment funnels using ads, landing pages, and webinars for ideal candidates.
• Create psychometric assessments identifying candidates with right sales success attributes.
• Build continuous talent pipelines instead of panic hiring when team members leave.
• Develop interview processes that predict long-term success better than experience.
• Create 2-week onboarding systems making new hires immediately productive.
   

AI-Powered Marketing & Lead Generation

• Build organic content engines producing your voice and expertise at scale.
• Create free AI-powered tools that generate qualified leads and build trust.
• Deploy hyper-personalized cold outreach achieving 30%+ response rates through AI research.
• Automate inorganic content creation and ad optimization improving campaign performance.
• Implement lead scoring and nurturing systems identifying high-potential prospects.
   

International Sales & Global Expansion

• Build sales teams in India selling successfully to US, UK, and international markets.
• Set up legal, financial, and operational frameworks for cross-border operations.
• Create currency, payment processing, and contract management systems for global clients.
• Develop strategic partnerships and distribution networks in target markets.
• Build localization strategies maintaining efficiency while adapting to local requirements.
   

Advanced AI Implementation & Automation

• Build proprietary AI systems competitors cannot easily copy or catch up to.
• Implement machine learning for customer behavior prediction and churn prevention.
• Create automated market intelligence systems identifying trends and opportunities.
• Develop AI coaches continuously improving team performance without human intervention.
• Deploy AI voice agents for opening calls and problem identification phases.
• Set up automated follow-up systems maintaining engagement without overwhelming prospects.

Career Potential After This Course

By the end of the program, you'll be equipped to:

• Build and scale AI-powered Marketing and sales teams in B2B and B2C companies across industries.
• Join growth teams in tech startups, SaaS companies, and digital-first businesses as marketing and sales automation specialists.
• Build a location-independent career as a sales consultant, marketing automation specialist, or business development strategist serving global clients.
• Transition into leadership roles in sales operations, revenue operations (RevOps), or growth strategy in scaling companies.
• Get shortlisted for roles in international companies, growth-stage startups, and consulting firms specializing in sales transformation.

Potential Employers and Opportunities

After completing this course, you can work with:

• SaaS and tech companies: Salesforce, HubSpot, Zoho, Freshworks, and similar growth-focused organizations
• Digital marketing agencies adopting AI-powered sales and marketing automation
• Startups & scale-ups in sectors like fintech, e-commerce, edtech, healthtech, logistics, and B2B services
• Global clients on freelance platforms seeking experts in sales automation, CRM setup, lead generation, and growth strategy
• Business consulting firms focused on sales transformation, revenue operations, and go-to-market strategy

What kind of recruitment and placement support will I get?

• Employer Recognition: Many leading employers, growth companies, and startups actively seek our high-performing students.
• Career Opportunities: Success in our courses can lead to job placements, internships, and assessment internships in esteemed companies, with industry leaders, and various organizations.
• Empowering Learners: We focus on empowering learners with not just knowledge and skills, but also real-world opportunities.
• Dedicated Support Team: Our dedicated team is here to assist you with placements, internships, and freelance opportunities.
• Proven Success: Between April 2020 and March 2025, we've helped over 53006 students secure jobs, internships, and remote freelance opportunities.
• Media Recognition: Our achievements have been featured in respected media outlets like The Hindu, Business World, and India Education Diary.
• Impressive Value: Between April 2020 and March 2025, our students have secured over INR 43.41 Crore (USD 5.2 million) worth of work in jobs and internships, with the highest earning record of INR 38 LPA (USD 44k) domestically and INR 80 LPA (USD 97K) internationally.
• Comprehensive Support: From day one, our placement team guides you in setting goals, crafting standout CVs, enhancing interview skills, and supporting your critical first month on the job or during an internship.
• Trusted Recruiters: We've built strong collaborations with recruiters who prefer hiring our well-trained students.
• Competitive Edge: Partnering with us gives you an edge in the job market and opens doors to exciting career prospects.

What Makes This Course Unique?

Real-World Curriculum
You won't just study theory—you'll build actual sales systems, implement AI tools, create marketing campaigns, and build a working portfolio.

Career-Centered Approach
Most business courses stop at education. This one goes further—helping you land freelance gigs, secure clients, and launch a global consulting career.

Designed for Indian Professionals with Global Relevance 
Learn business methodologies applicable in India, but also understand how to apply your skills to international projects and clients.

Built-In Training on Remote Freelancing
Dedicated modules on learning how to earn as a freelancer—covering platforms, profile optimization, pricing, client pitching, and retention.

AI-First Approach
Every module integrates AI tools and automation, ensuring you're learning the most current and scalable methods available.

Can I get remote freelance work after doing this course?

At SkillArbitrage, our students typically fall into two categories: those who already have strong business skills, and those who are still developing them. Our goal is to empower every learner to start earning from their knowledge as soon as possible.

For students with professional-level skills, we offer opportunities in areas like sales automation setup, marketing campaign management, CRM implementation, and work with international business clients.

Our focus is simple: help students land their first three clients. We guide them in crafting standout proposals and navigating client interactions. By the time they've completed a few projects, most students are confident enough to secure clients on their own.

They also build credible CVs and online profiles with real-world experience and testimonials—assets that open doors to long-term opportunities.

Getting started is often the hardest part, and we work hard to remove that friction. We've seen students earn over $1,000 per month while still learning. Some make $500 in their first month doing freelance gigs part-time. Others, after a year of consistent work and skill-building, now earn $10,000 per month. Even students who start small—at $300 a month—see steady growth as they learn new skills, improve their profiles, and pitch for better-paying work.

Between April 2021 and March 2025, SkillArbitrage created over 27501 freelance opportunities. These gigs helped thousands of students earn a real income. The total value of work secured through our platform exceeded INR 9.96 crore (USD 1.2 million).

Note: These figures reflect only the projects we directly facilitated or supported. Many students have gone on to secure additional freelance work independently.

How will you clear my doubts and help me if I am struggling to understand or learn a concept?

In our live classes, you can ask questions and have your doubts cleared.

If you need more help after getting feedback on an assignment or want career advice, you can schedule a private one-on-one call. Our evaluators and mentors are here to assist you and give you advice that's tailored to your needs

Specific Learning Objectives

By the end of this course, you will be able to:

Sales Methodology & Foundation

• Understand how to document sales DNA into systematic methodologies that scale without founder involvement.
• Master the Rabbit-Deer-Elephant framework for structuring teams by customer type and ticket size.
• Build CRM systems with proper lead tracking and conversion stage management.

AI Call Analysis & Performance Tracking

• Implement AI systems analyzing 100% of sales calls using 70+ performance parameters.
• Create effort and outcome metrics preventing vampire sales behavior and metric manipulation.
• Deploy fraud detection systems for fake calls, moonlighting, and unethical practices.

Psychometric Hiring & Talent Development

• Design recruitment funnels using ads, landing pages, and webinars attracting ideal candidates.
• Create psychometric assessments identifying sales success attributes beyond experience and credentials.
• Build continuous talent pipelines and rapid onboarding systems making new hires immediately productive.

AI-Powered Marketing & Lead Generation

• Build organic content engines producing founder voice and expertise at scale.
• Master tool marketing creating free AI-powered tools generating qualified leads and trust.
• Deploy hyper-personalized cold outreach achieving 30%+ response rates through AI research.

International Sales Development

•  Build sales teams in India successfully selling to US, UK, and international markets.
• Set up legal, financial, and operational frameworks for cross-border sales operations.
• Develop localization strategies maintaining efficiency while adapting to cultural requirements.

Advanced AI Implementation

• Build proprietary AI systems competitors cannot easily copy or catch up to.
• Implement machine learning for customer behavior prediction and churn prevention.
• Create AI coaches continuously improving team performance without human intervention.