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This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Syllabus
Module 1: Foundations of AI in Customer Support & Operations 
Introduction to AI technologies relevant for support operations (Claude, ChatGPT, Zoho AI, etc.)
Understanding the evolution of customer support and the role of automation
Key terminology and concepts in AI-powered support systems
Ethical considerations and human-AI collaboration principles
Overview of automation opportunities across the customer journey
Industry Focus: Introduction to the top 5 industries embracing AI in operations (Retail/E-commerce, Financial Services, Healthcare, Manufacturing, and Travel/Hospitality)
Module 2: AI-Powered Audit & Assessment in Support Operations 
How to audit customer support tickets using AI tools
How to audit inbound and outbound support calls with AI
How to export support ticket data through tools, APIs, or Python script extraction without knowing any coding
Creating sample datasets and defining ticket categorization systems
Drafting Standard Operating Procedures (SOPs) and audit parameters
Performing AI-based quality audits to evaluate consistency and identify improvement areas
Generating comprehensive audit reports and visualization dashboards
Identifying high-opportunity automation targets based on audit findings
Industry Case Study: Comparing audit practices in financial services vs. e-commerce support operations
Module 3: Intelligent Knowledge Systems Design 
Building and maintaining AI-powered knowledge bases
Using best call transcripts to identify top customer queries
Creating AI-generated response templates based on human interactions
Integration with self-service portals (Zoho, Freshdesk, Zendesk)
Designing knowledge architecture for both agent training and chatbot knowledge
Implementing feedback loops to continuously improve knowledge systems
Industry Application: Building healthcare-specific knowledge bases with compliance and privacy considerations
Module 4: Automated Ticketing Systems & Workflow Management 
Implementing AI-driven ticket categorization, prioritization, and routing
Using sentiment and complexity analysis for ticket assignment
Bulk processing techniques using large language models
Designing automated response suggestions and escalation pathways
Integration with CRM tools for seamless customer data flow
Creating performance dashboards to monitor automation effectiveness
Setting up exception handling for complex cases requiring human intervention
Industry Workshop: Designing automated workflows for manufacturing and supply chain support issues
Module 5: Conversational AI Design & Implementation 
Designing effective chatbot conversation flows for B2B and B2C contexts
Using tools like Landbot or Botsonic
Creating decision trees and logical pathways for common customer scenarios
Implementing sentiment-triggered escalation protocols Developing personalized chatbot experiences based on customer data
Building referral engine campaigns triggered by positive sentiment
Testing and optimizing chatbot performance metrics
How to implement rollouts in a phased manner
Human-in-the-loop: Facilitating smooth handoffs between AI and human agents
Industry Project: Creating retail and e-commerce chatbots with product recommendation capabilities
Module 6: Voice-Enabled Support Systems 
Designing voice-based customer service flows using platforms like Google Dialogflow and Amazon Lex
Implementing Natural Language Processing for conversational voice support
Using Twilio and similar tools to deploy voice bots for inbound/outbound interactions
Creating voice recognition systems for routing, query resolution, or escalation
Analyzing voice support performance with AI-powered tools
Designing multilingual voice support capabilities for global operations
Industry Deep Dive: Voice support systems for travel and hospitality booking and customer care
Module 7: AI-Powered Forecasting & Predictive Analytics 
Using AI tools to forecast customer needs, ticket volume, and operational demands
Building predictive models for anticipating customer behavior and support trends
Forecasting staffing requirements and identifying potential bottlenecks
Implementing proactive support strategies based on predictive insights
Creating actionable forecasts to optimize workflows and team allocation
Developing early warning systems for potential service disruptions
Using historical data analysis to identify seasonal patterns and prepare accordingly
Industry Application: Predictive analytics for financial services customer behavior and transaction support
Module 8: Sentiment Analysis & Customer Experience Enhancement 
Implementing sentiment analysis across multiple communication channels
Using tools like MonkeyLearn, Thematic, and Chattermill for detecting customer emotions
Creating automated triggers based on sentiment scores (escalation, follow-up, etc.)
Building real-time sentiment dashboards for team performance monitoring
Using sentiment trends to improve customer experience strategies
Designing intervention protocols for negative sentiment detection
Leveraging positive sentiment for testimonial and referral opportunities
Industry Focus: Sentiment analysis for healthcare patient interactions and experience improvement
Module 9: Personalization & Customer Success Automation 
Implementing AI-driven personalization throughout the customer journey
Using tools like Salesforce Einstein and Zendesk AI for dynamic response generation
Building predictive customer profiles to anticipate needs and customize service
Creating customer success playbooks and automation triggers for renewal, upsell and cross-sell
Designing automated but personalized check-in systems for customer retention
Developing success metrics and monitoring systems for personalization effectiveness
Building referral workflows triggered by customer satisfaction signals
Industry Use Case: Personalization strategies for retail and e-commerce customer interactions
Module 10: Process Documentation & Training Automation 
Converting technical SOPs into engaging microlearning modules using AI
Creating multimedia training materials with tools like Loom and Descript
Using visual SOP mapping tools like Tango, Scribe, and Trainual
Designing automated assessment systems to evaluate agent understanding
Implementing continuous learning systems that adapt to product changes
Creating AI-driven simulation environments for agent skill practice
Developing frameworks to automatically update training when products change
Industry Tutorial: Building process documentation for complex manufacturing support scenarios
Module 11: Omnichannel Support Strategy & Implementation 
Designing consistent customer experiences across multiple support channels
Building integrated support ecosystems with seamless transitions between channels
Implementing unified customer data views across touchpoints
Creating channel-specific automation strategies while maintaining brand consistency
Developing automated handoff protocols between channels
Building measurement frameworks to evaluate omnichannel effectiveness
Using AI to identify optimal channel routing based on query type and customer preference
Industry Case Study: Omnichannel support implementation in travel and hospitality
Module 12: Human-AI Collaboration Management 
Designing effective collaboration models between AI systems and human agents
Creating clear escalation pathways and handoff protocols
Developing supervision frameworks for AI-generated responses
Building performance metrics that evaluate both AI and human contributions
Training human agents to effectively supervise and complement AI systems
Implementing continuous improvement cycles based on collaboration data
Designing agent interfaces that maximize productivity with AI assistance
Industry Workshop: Human-AI collaboration in financial services compliance-sensitive environments
Module 13: Quality Assurance for AI Support Systems 
Implementing robust testing frameworks for AI response accuracy
Designing monitoring systems for chatbot and automated response performance
Creating feedback loops to continuously improve AI response quality
Developing exception handling protocols for edge cases
Building comprehensive dashboards for AI system performance
Setting up automated alerts for quality issues or anomalies
Creating audit trails for compliance and performance improvement
Industry Deep Dive: Quality assurance for healthcare AI support with privacy and accuracy requirements
Module 14: Analytics & Insights for Support Automation 
Using AI to extract actionable insights from support interactions
Building comprehensive analytics dashboards using tools like Google Data Studio or Tableau
Identifying improvement opportunities through pattern recognition
Creating automated reporting systems for stakeholders
Developing product feedback loops based on support data
Implementing A/B testing frameworks for automation improvements
Designing ROI measurement systems for automation initiatives
Industry Application: Analytics use cases for manufacturing support optimization and supply chain issue prevention
Module 15: Industry-Specific Implementation Strategies 
Retail and E-Commerce:
- Implementing AI for product recommendations and returns management
- Creating automation for order status and delivery tracking inquiries
- Designing chatbots for high-volume B2C interactions with shopping assistance
Financial Services:
- Building compliant automation solutions for banking, fintech, and insurance
- Implementing secure authentication workflows with AI assistance
- Creating transaction support and fraud alert automation systems
Healthcare:
- Designing HIPAA-compliant support automation
- Building patient appointment scheduling and follow-up systems
- Implementing medical billing and insurance claim support automation
Manufacturing and Supply Chain:
- Creating automated tracking and logistics support systems
- Implementing technical product support automation
- Designing B2B support portals with specialized knowledge bases
Travel and Hospitality:
- Building reservation management and modification automation
- Implementing multilingual travel support chatbots
- Creating personalized travel recommendation and assistance systems
Module 16: Capstone Project: End-to-End Automation Implementation 
Comprehensive audit of a sample support operation in one of the five key industries
Identification of high-value automation opportunities specific to the chosen industry
Design of integrated automation solution (knowledge base, chatbot, sentiment analysis)
Implementation planning with clear metrics and success criteria
Creation of monitoring and optimization frameworks
Presentation of business case and implementation roadmap
Peer review and expert feedback on implementation strategy
Course Plan
Standard
₹ 75000
incl. of all charges
Printed study material (by courier)
1 online live class/ week
2 practical or drafting exercises per week
Get digital access to entire study material
Access on LMS, Android & iOS app
Instructor feedback on assignments
Unlimited doubt clearing sessions.
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
Certificate (by courier)
CV enhancement
Coaching for professional networking
Training for writing and publishing articles
Internship & Job Support
Interview preparation guidance
Access to updated content online for 3 years
Top students are recommended to law firms and companies (as applicable)