marketing - Skill Arbitrage Blog

The Zeigarnik effect in copywriting: why open loops get more clicks

This article explores the Zeigarnik Effect in detail from the marketing perspective and provides how-to tips on its usage across various media. It would be very useful for content writers and strategists eager to use this remarkable effect in their content strategies.

Sunayni Ganguly May 20, 2025

Decorative image for direct response copywriting

copywriting Marketing sales

How to repurpose Direct Response Copywriting for multi-channel marketing

This is a guide on repurposing DRC (Direct Response Copywriting) content across several channels and media. It would be handy for marketers, small brand owners, and content writers who want to use DRC optimally on a shoestring budget. To learn how to craft DRC, please visit my earlier blog.

Sunayni Ganguly April 30, 2025