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Continue reading →: Solo is over: Why India’s smartest freelancers are teaming up in 2025This article is for Indian freelancers who are tired of doing everything alone and burning out in the process. You will learn why the smartest move in 2025 is not scaling up into an agency, but teaming up with the right collaborators. By the end, you will know how to…
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Continue reading →: Clarity: The freelancer’s cure for impostor syndromeThis article shows you how to overcome impostor syndrome by harnessing the power of clear, confident writing as a freelancer. You will learn how clarity in your copy makes you stand out as the expert you truly are and helps you win clients, build trust, and feel more confident in…
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Continue reading →: How to write emotionally triggering copy that promotes salesIn this blog, we will enter the magical world of emotionally triggering copy that moves products off the shelves like nobody’s business. This blog provides the reasons, step-by-step implementation, case studies, and challenges of crafting copy that triggers emotions and cuts the noise. It would be very useful for copywriters,…
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Continue reading →: How to build demand for your offer before you even launchThis blog will show you how to build serious demand before your product or service even goes live, so that when you finally launch, people are already waiting to buy.
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Continue reading →: No more cold DMs: Use X Lists to get noticed by dream clientsThis article is for Indian freelancers who want to attract dream clients without cold DMs, fake engagement, or soul-crushing outreach. You will learn how to turn X Lists into a stealth CRM that helps you quietly build familiarity, show up with strategic timing, and stay top-of-mind with the right people.…
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Continue reading →: Make profits working with brands you love (No research required)This article helps you turn your passion for brands into a powerful, repeatable consulting service that sets you apart in a crowded market. By leveraging emotional connections with superfans, you will create actionable insights that drive brand success, attract clients effortlessly, and position yourself as a specialist in fan-driven brand…
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Continue reading →: How to repurpose Direct Response Copywriting for multi-channel marketingThis is a guide on repurposing DRC (Direct Response Copywriting) content across several channels and media. It would be handy for marketers, small brand owners, and content writers who want to use DRC optimally on a shoestring budget. To learn how to craft DRC, please visit my earlier blog.
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Continue reading →: How to build urgency without using fake scarcityThis blog will show you how to create real urgency that makes people act fast without using lies, fake timers, or shady tactics that hurt your trustworthiness.
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Continue reading →: Video-first freelancing: Build compounding influence one Loom at a timeThis article is for Indian freelancers who want to accelerate their careers by mastering video-first tactics. It shows how to leverage Loom videos to replace cold emails, enhance pitches, and build stronger relationships with clients. By the end, you will know exactly how to use video to stand out, build…
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Continue reading →: Scissor marketing: A tactical workbook to make your client the Coca-Cola of their categoryThis article is a detailed, step-by-step guide to scissor marketing, a polarizing brand positioning strategy that splits a crowded market in two and wins you the half that matters. You willl learn how to craft scissor statements that force people to pick sides, collapse noisy categories, and trigger buyer urgency.…
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