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Master the art of magnetic headlines: 38 lessons from the greatest copywriters ever

This article hands Indian freelance copywriters 38 proven headline techniques from Eugene Schwartz’s Breakthrough Advertising, giving them the power to stop the scroll and command attention instantly. Whether you’re crafting ad copy, social posts, or landing pages, these battle-tested principles will make your hooks impossible to ignore.
customer copy

The AI-assisted networked path: From copywriter to customer education consultant

Customer education is the hidden pathway for Indian freelancers to escape the fleeting churn of viral content and build a stable, high-value career in content creation. This article reveals how leveraging customer education graphs can help freelancers transition from replaceable copywriters to indispensable consultants.
AI

9 secret AI-powered memory-optimized copy tricks to secure unshakable clientele by delivering unforgettable copy

Here, we explore copywriting techniques for Indian copywriters targeting US clients that 1) are too difficult to execute without AI, 2) can be executed at scale by a non-technical copywriter using AI, and 3) provide outsized value to the client, making the freelancer an irreplaceable asset.