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Posted incopywriting Artificial Intelligence (AI) Marketing

Scissor marketing: A tactical workbook to make your client the Coca-Cola of their category

This article is a detailed, step-by-step guide to scissor marketing, a polarizing brand positioning strategy that splits a crowded market in two and wins you the half that matters. You willl learn how to craft scissor statements that force people to pick sides, collapse noisy categories, and trigger buyer urgency. Perfect for Indian freelancers helping clients in competitive niches stand out, convert faster, and dominate on message alone.
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Posted incopywriting Artificial Intelligence (AI) Freelance

This chaos-proof copy trick makes B2B clients choose you over AI & cheap freelancers

This article is for Indian freelance copywriters who want to break into high-paying B2B writing but struggle to make their copy stand out. You’ll learn a risk management insight by Nassim Nicholas Taleb applied to copywriting that truly drives B2B buying decisions and why most freelancers fail to tap into it. By the end, you’ll know how to craft messaging that speaks to what matters most so businesses see your copy as essential, not optional.
customer copy
Posted inArtificial Intelligence (AI) copywriting Freelance

The AI-assisted networked path: From copywriter to customer education consultant

Customer education is the hidden pathway for Indian freelancers to escape the fleeting churn of viral content and build a stable, high-value career in content creation. This article reveals how leveraging customer education graphs can help freelancers transition from replaceable copywriters to indispensable consultants.
AI
Posted inArtificial Intelligence (AI) copywriting Marketing techniques

The ultimate AI-driven blueprint to go from replaceable copywriter to irreplaceable copy consultant

This AI-powered guide is for Indian freelancers targeting US brands who want to elevate themselves from one-off copywriters to indispensable marketing content planners. We will explore strategies for embedding you into lifelong high-paying brand writing opportunities as strategic brand storytelling partners, using memory-optimization copywriting and content planning principles.
AI
Posted inArtificial Intelligence (AI) copywriting Freelance

9 secret AI-powered memory-optimized copy tricks to secure unshakable clientele by delivering unforgettable copy

Here, we explore copywriting techniques for Indian copywriters targeting US clients that 1) are too difficult to execute without AI, 2) can be executed at scale by a non-technical copywriter using AI, and 3) provide outsized value to the client, making the freelancer an irreplaceable asset.