Sunayni Ganguly - Skill Arbitrage Blog

How to start a super high-paying career as a LinkedIn ghostwriter for international CEOs

This blog sheds light on the lucrative profession of a LinkedIn ghostwriter for international industry leaders. It provides in-depth knowledge about how to pitch, what to write, and how much to charge. It can be very useful for Indian content writers looking to build an international career as a LinkedIn ghostwriter.

Sunayni Ganguly April 2, 2025

Marketing copywriting Featured

Fogg’s behavior model (FBM) in marketing content: foggy no more!

This blog takes a close look at Fogg’s behavior model (FBM) and how it can be a governing principle for writing marketing content that prompts quick action. This would be an excellent resource for content writers, marketers, and strategists who want to use this failsafe formula for fantastic copy.

Sunayni Ganguly March 28, 2025

Marketing Copywriting SEO

Harnessing the superpower of User Generated Content (UGC)

This blog is all about the power of UGC (User Generated Content) in marketing communication. It provides practical tips on writing of the content and will come in useful for content marketers, strategists, and content writers.

Sunayni Ganguly March 26, 2025

Content Marketing

Copywriting made simple: How to write engaging website copy

This blog takes a look at the golden rules of writing website copy. It would be useful for content writers, marketers, strategists, and startup and small business owners.

Sunayni Ganguly March 18, 2025

How to start a super high-paying career as a LinkedIn ghostwriter for international CEOs

Fogg’s behavior model (FBM) in marketing content: foggy no more!

Harnessing the superpower of User Generated Content (UGC)

Copywriting made simple: How to write engaging website copy

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