Sunayni Ganguly - Skill Arbitrage Blog

How small brands can use authority bias techniques to build trust and drive conversions

This blog is a practical guide to building trust and driving better conversions with authority bias. It will be particularly helpful for content writers, marketers, and small business owners who want to establish trust in new brands with limited budgets.

Sunayni Ganguly June 5, 2025

Content Marketing Marketing techniques

How the endowed progress effect drives retention: Why ‘You are 30% done’ makes people less likely to give up

This article talks in detail about the endowed progress effect in content. The tips, templates, and hacks will be useful for content writers, marketers, and strategists who want to boost conversions and retention by using the endowed progress effort.

Sunayni Ganguly June 3, 2025

B2B Marketing

The peak-end rule in copy: why the last line matters most

This blog offers a close look at the peak-end rule, providing readers with templates and tips to apply it instantly...

Sunayni Ganguly June 1, 2025

careers Content Marketing content writing

The IKEA Effect: Why letting users do some work boosts conversions

This blog tells content writers, marketers and strategists how they can use the IKEA Effect to boost conversions...

Sunayni Ganguly May 29, 2025

careers Business Content Marketing

Loss Aversion in copy: why “don’t miss this” beats “grab now”

This article takes a deep dive into the fascinating technique of loss aversion in marketing. It provides templates, comparisons and tips...

Sunayni Ganguly May 28, 2025

Content Marketing copywriting

Priming in copy: how first words set the tone (and conversion path)

This article takes a close look at priming in copy and shows how this technique can be used to drive conversions faster...

Sunayni Ganguly May 27, 2025

careers Content Marketing Freelance

How to write MOFU Emails that sell without feeling salesy

This blog tells content writers and marketing strategists how to leverage buyer readiness stages and reciprocity to build a deadly...

Sunayni Ganguly May 26, 2025

Decorative image depicting psychology of free things

Content Marketing Business careers

The psychology of “free”: why ₹0 can be your highest-converting price

This blog tells the reader how Indian content writers and marketers can master the Zero Price Effect to create irresistible offers. This blog would show content writers, marketers, and strategists who want to harness this superpower.

Sunayni Ganguly May 23, 2025

Decorative image for anchoring bias strategy

Content Marketing B2B Business

Anchoring Bias in pricing: why ₹1999 looks cheaper next to ₹4999

This blog decodes anchoring bias and tells you how you can implement it. It would be useful for content writers, marketers, and strategists who want to use this super strategy to drive conversions faster.

Sunayni Ganguly May 23, 2025

Decorative image depicting illusion of choice

Content Marketing Business copywriting

The illusion of choice: 4 principles to negate conversion-killing options

This blog explores how too much choice can kill conversions, offering examples and psychology-backed principles to prevent this. It's a valuable read for content writers, marketers, strategists, and start-up owners who want to boost sales and avoid audience paralysis.

Sunayni Ganguly May 22, 2025