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Posts by Sunayni Ganguly

About Sunayni Ganguly
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Posted inContent Marketing Marketing techniques

How the endowed progress effect drives retention: Why ‘You are 30% done’ makes people less likely to give up

This article talks in detail about the endowed progress effect in content. The tips, templates, and hacks will be useful for content writers, marketers, and strategists who want to boost conversions and retention by using the endowed progress effort.
Posted by Sunayni Ganguly June 3, 2025
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Posted inB2B Marketing

The peak-end rule in copy: why the last line matters most

This blog offers a close look at the peak-end rule, providing readers with templates and tips to apply it instantly...
Posted by Sunayni Ganguly June 1, 2025
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Posted incareers Content Marketing content writing

The IKEA Effect: Why letting users do some work boosts conversions

This blog tells content writers, marketers and strategists how they can use the IKEA Effect to boost conversions...
Posted by Sunayni Ganguly May 29, 2025
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Posted incareers Business Content Marketing

Loss Aversion in copy: why “don’t miss this” beats “grab now”

This article takes a deep dive into the fascinating technique of loss aversion in marketing. It provides templates, comparisons and tips...
Posted by Sunayni Ganguly May 28, 2025
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Posted inContent Marketing copywriting

Priming in copy: how first words set the tone (and conversion path)

This article takes a close look at priming in copy and shows how this technique can be used to drive conversions faster...
Posted by Sunayni Ganguly May 27, 2025
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Posted incareers Content Marketing Freelance

How to write MOFU Emails that sell without feeling salesy

This blog tells content writers and marketing strategists how to leverage buyer readiness stages and reciprocity to build a deadly...
Posted by Sunayni Ganguly May 26, 2025
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Posted inContent Marketing Business careers

The psychology of “free”: why ₹0 can be your highest-converting price

This blog tells the reader how Indian content writers and marketers can master the Zero Price Effect to create irresistible offers. This blog would show content writers, marketers, and strategists who want to harness this superpower.
Posted by Sunayni Ganguly May 23, 2025
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Posted inContent Marketing B2B Business

Anchoring Bias in pricing: why ₹1999 looks cheaper next to ₹4999

This blog decodes anchoring bias and tells you how you can implement it. It would be useful for content writers, marketers, and strategists who want to use this super strategy to drive conversions faster.  
Posted by Sunayni Ganguly May 23, 2025
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Posted inContent Marketing Business copywriting

The illusion of choice: 4 principles to negate conversion-killing options 

This blog explores how too much choice can kill conversions, offering examples and psychology-backed principles to prevent this. It's a valuable read for content writers, marketers, strategists, and start-up owners who want to boost sales and avoid audience paralysis.
Posted by Sunayni Ganguly May 22, 2025
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Posted inContent Marketing B2B Remote work

The Zeigarnik effect in copywriting: why open loops get more clicks

This article explores the Zeigarnik Effect in detail from the marketing perspective and provides how-to tips on its usage across various media. It would be very useful for content writers and strategists eager to use this remarkable effect in their content strategies. 
Posted by Sunayni Ganguly May 20, 2025

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Recent Posts

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  • How to sell high-ticket services on webinars: 1 belief shift that sells coaching, consulting, or freelance offers
  • How the endowed progress effect drives retention: Why ‘You are 30% done’ makes people less likely to give up
  • How to close deals quickly: make the first 3 minutes of your sales call count
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