What does a 1 cr/year business look like

What are the departments of a business

What are the revenues, margins and costs like

How much does the founder take home

How much needs to be reinvested

Overview of scalable and non-scalable businesses

Tools for building a community: Discord, Whatsapp, Telegram, FB, LinkedIn, etc.

How to get your first 100 members, 1000 and then 10,000

How to reach out to networks of successful people to build your community

How to add value and nurture a community

How to get feedback on your ideas

Best practices for content moderation for mental peace and time saving

How to facilitate members to contribute

When to weed out miscreants

How to use your community to identify your first offer

How to select your niche, find ideas & problems worth solving

How to conduct market research and identify customer pain points

How to validate your idea and get your first 3 testimonials

How to create your ideal client persona based on market research

How to create the customer’s buying journey

How to create your first offer

Hourly vs. Lump sum pricing

Blended models

When to charge low and how to increase your prices

How to add appropriate disclaimers

How to use discounts & advance to increase conversion rates

How to identify new services that can be scalable

What incentives to create to generate referrals

How to track referrals

How to create an upselling and cross-selling process

How to move clients to high-ticket services to increase ARPU

Components of irresistible offers

How to implement your first marketing funnel

Trust building measures

Referral, cross-selling and upselling flywheels

Types of stories: Personal origin story, Conversion story, Employee stories, Client/customer success stories

Structure and format of a story

How to identify the top 10 stories in your life to kickstart your business

How to create stories that are highly emotional and move audiences

How to deliver stories emotionally

How to move audiences to take action with storytelling

When to ask for testimonials

Video, text and image testimonials

Where to place testimonials for maximum leverage

How to document a case study

How to use testimonials and case studies to sign up new clients

Tools and processes for securing testimonials continuously

How to maximise benefits from reviews (if you run a B2C service business)

Top 5 financial metrics & how to measure them: Customer Lifetime Value, Average Revenue

Per User or Ticket Size, Cost of Acquisition (CAC), EBIT and PAT

How to increase customer lifetime value

When should you spend on advertising

What should your target Return on Ad Spend be and how to measure it

How to avail financial support for services businesses - Unsecured credit, revenue based financing and supply chain financing (where applicable)

How to collaborate with 3rd party finance partners (B2C) to facilitate customer payments and grow faster

When to consider SME IPO

How to maintain top of mind awareness

TOFU, MOFU, BOFU

Awareness, interest, desire, action

Popular marketing funnel tools and builders

How to get potential clients into your marketing funnel

How to set up your first marketing funnel

Email funnels, whatsapp funnels, omni-channel funnels

Lead revival and re-engagement funnels

How to step up your social media presence

How to set up your own website without hiring a developer or wasting 90 days

How to set up a blog

Guest posting

How to improve Google Search rankings through organic SEO

Directory listings

How to create your first brochure for your services

How to implement your first 3 marketing funnels

How to create your first lead magnet/whitepaper

Tools to configure a call-booking system

How to write your first proposal

How to document service delivery when you personally deliver it

How to create your first training

How to set benchmarks for your service

How to create processes and workflows

How to audit the functioning of a process

How to hire & train auditors

How to evaluate whether the audit process is working

Why service business owners hate support & how you can automate it

How to implement an automated tool for email & phone support

How to create your first training for your VA/support rep

How to quantify measurable standards for service delivery

How to measure the quality of your service when delivered by others

What are the top support and satisfaction metrics to measure

What are the top MISes you need

Understanding NPS and CSAT

How to conduct audit of services and delivery when you expand

How to detect when the metrics are lying

How to identify customised success metrics for your business & test if they’re correctly working

How to set a business vision for the next 6 months - 1 year at a time

How to align the team

What are the top metrics to track

What are the top MISes that you need to build

Identifying key areas and roles for the next level of growth

What are the top team members you need

When to make your first hire

Employer brand building so that you can become a talent magnet

How to create your first interviewing and selection process and document it

How to network with colleges

When to stay away from hiring platforms and headhunters

How to create your first internship program

How to hire mid and senior level talent

How to give a mission statement to every team member

How to set effort-based and outcome based metrics

How to track attendance, time and effort through tools

How to structure compensation and incentives plans

How to set up an Employee Stock Option Plan

How to conduct weekly meetings

How to manage remote teams through data and delegation (no politics)

How to deal with performance (without drama)

How can LawSikho/SkillArbitrage help you in the process of hiring talent

Basics of culture

When to give promotions

How to onboard mid-level & senior level team members

How to transition out when others are taking over

How to measure results after you have moved out

What kind of mentorship and coaching systems you need to implement for the cycle to continue

Incorporation: LLP vs Pvt. Ltd.

Annual compliances

Contracts

Employee or other company policies

Income tax (personal, for employees & for the business, including TDS & advance tax)

Income tax and GST on foreign earnings

Legal & consumer notices

Negative reviews, online reputation management and defamation

Setting up a Delaware C Corp

When to seek external professional assistance

How to select the appropriate service provider

How to determine the budget and measure deliverables