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Personal Branding Program for Corporate Leaders
Duration - 6 Month, 8-10 hours/week
Course fee: - INR 69000
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Key Highlights
Individual Profile Assessment: We understand that personal branding is a highly individualized process. Therefore, we conduct a comprehensive assessment of each student's current profile, strengths, and areas for improvement. This assessment forms the basis for personalized guidance and recommendations throughout the course.
Building Thought Leadership: Thought leadership is a crucial aspect of personal branding for corporate leaders. We dedicate a significant portion of our course to developing thought leadership skills. Students will learn how to identify their areas of expertise, create compelling content, and position themselves as industry experts through public speaking engagements, writing articles, participating in industry events, and leveraging social media platforms.
Crafting unique digital presence: In today's digital world, online reputation plays a critical role in personal branding. We offer comprehensive guidance on managing and enhancing one's online reputation. Students will learn effective strategies to build a positive online presence, handle online criticism or negative reviews, and leverage social media platforms for professional networking and personal brand promotion.
Optimum and exciting applications of AI Tools: Discover innovative ways to utilise AI tools to their fullest extent. Gain practical knowledge and insights into how AI can be applied to plan, create and manage content and outreach on social media platforms for personal branding.
Interactive Classes with Live Demonstrations: Experience engaging and interactive classes where different strategies and tools for personal branding and content creation will be demonstrated live. Learn by seeing practical examples and gain hands-on experience.
Expert Instructors and Guest Lectures: Learn from experienced and knowledgeable instructors who have expertise in Personal Branding for Corporate leaders and its practical applications. Our faculty members bring real-world experience and industry insights to the course, ensuring a high-quality learning experience.
Guided Approach: Our course is not a one-time event but a continuous journey. We provide ongoing support and guidance as students progress through their personal brand-building process. Our experienced instructors are available to answer questions, provide feedback, and offer personalised advice tailored to each student's unique goals and circumstances.
Holistic course curriculum: To help you build your personal brand online as well offline with consistent networking and diversified and SEO friendly content creation that creates a community and thought leadership for both short-term and long-term returns. Our curriculum covers topics such as public speaking, networking, professional image, and reputation management, ensuring that students develop a well-rounded personal brand that resonates in all aspects of their professional lives.
No social media Background Required: Don't worry if you have no prior knowledge of Social Media or a technical background. This course is designed to teach the ins and outs of personal branding, focusing on optimization of social media presence and community building to create and curate thought leadership.
Master Networking: As a corporate leader, networking is an extremely important element of personal branding. With this course, you’ll gain practical insights, tips and strategies for expanding your professional network and building meaningful relationships.
Who should take this course
- If you are a senior corporate executive who aspires to get into a C-suite role
- If you are a mid-level corporate employee who wants to climb up the corporate ladder
- If you are a young professional who wants to build a dynamic personal brand and attract the right opportunities
- If you are a woman professional, who’s joining the workforce after a sabbatical and wants to get into a new field
- If you are a new entrepreneur trying to sell a specialised product or service
- If you are a retired professional looking for a new role
Learning objectives
- Learn how to develop comprehensive social media strategies aligned with personal branding goals.
- Learn how to build relationships with executive search firms, professional networking organisations, and industry bodies
- Learn how to build credibility and visibility online as well as offline to build your personal brand.
- Learn what it takes to build a personal brand for yourself as well as your client
- Learn the most important tools for personal brand building
- Learn how to Identify key social media platforms and their unique characteristics to leverage for personal brand building.
- Learn the hacks of AI and its applications in content planning, creation, outreach and automation for personal brand building on social media.
- Learn how to position yourself as thought leader in your domain area.
- Learn how to leverage mass media outlets for creating a strong personal brand.
- Learn how to implement best practices for engaging with followers and building an online community.
Training Methodology
2 group training programs every week, training session and follow-up session, i.e. 24 training sessions + 24 follow-up sessions
Upto 5 one-on-one sessions for personal guidance (once you attend at least 10 live classes)
Every session will have an assignment
Testimonials of students
Nimisha enrolled for this course after being a seasoned CA for over 25 years of experience. She started achieving remarkable progress in just a month. From securing her domain name, creating a website, and printing business cards, to speaking at a prestigious business analytics conference, networking with auto dealers, and receiving recognition from a CA committee, Nimisha's accomplishments speak volumes. Our course has provided her with the guidance and confidence to establish her personal brand, expanding her network, and seizing opportunities, resulting in transformative success within a short period.
Nimisha Shah
StudentLata Iyer, DGM (National Head- Legal) at the New India Assurance, has made impressive strides in her personal branding journey. Within a month, her LinkedIn presence had grown significantly, attracting over 1000 new followers and increasing her connections from 2k to 3k. Her posts, highlighting personal achievements and struggles, have garnered over 250 likes. Through cold outreach on LinkedIn, Lata has secured meetings with influential leaders, including the CEO of Bajaj Allianz, and has begun networking with former colleagues who are interested in appointing her as a director. Her personal brand has not only benefited her own career but has also had a positive impact on her family's career prospects. Lata has been invited to deliver guest lectures, and she is scheduled to have her own podcast soon. Her next goal is to find a PR agent to further enhance her personal brand. Lata's remarkable progress demonstrates the power of personal branding in creating opportunities for professional growth.
Lata Iyer
StudentCertification
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
This is how the certificate from NSDC and Skill India will look as per the current applicable format (may change as per the approval authorities):
Training session themes
- Assessing your current profile and personal brand
- PR: How to get media coverage (paid and unpaid)
- How to get featured on high-impact podcasts
- How to leverage ghost-writers and content creators to build your social media presence
- Your Google search page and footprint
- Getting your interviews published in mainstream media
- How to publish thought leadership articles
- Self-assessment and re-calibrating your strategy
- How to get a book contract
- How to get speaker invites for conferences and top universities
- How to get on the advisory board of startups across the world
- Personal branding on LinkedIn
- Leveraging Twitter to get noticed
- How to build relationships with executive search firms and headhunters
- Self-assessment and re-calibrating your strategy
- How to get high-impact recommendations
- How to find 30 people who can change your life and build a strong professional network
- How to get into TV debates
- Receiving awards and getting on lists that increase your credibility
- Pro bono work, social impact and networking
- Finding the 5 mentors who open doors for you
- Documenting case studies that showcase your success
- Getting freelance work that builds your credibility in corporate governance
- Assessment of your progress and creating the next journey
What is unique about this course
- This course comprehensively covers the strategies and techniques on how to create a personal brand
- You will learn highly effective personal branding tools and strategies every week
- You will have relevant and current examples and case studies of different expertise areas
- You will have interactive classes with high-quality discussions which will be taken by the experts of this course. You can get all the doubts resolved in the classes or even outside the classes through calendly and email.
- You will get personal attention and coaching from our trainers who will help you with submissions or any guidance or issues you may have as you progress through the course.
- You will receive in-line feedback for the assignments you submit, which will improve your performance to a significant extent.
- You will get personalised assistance to optimise your social media presence, website development, and content creation
What kind of assignments will you get
You will be working on assignments to improve your personal brand and profile.
Money back guarantee
If you take this course, follow it diligently for a month, do all the exercises but still do not find value in it, or not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money-back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Your potential employers or clients
- Corporate leaders
- Entrepreneurs
- Startup founders and business owners
- Mid-level corporate professionals
- Retired professionals gearing up for a second professional innings
Faculty
PRIYANKA KARWA,
Director of Employability and Placements at SkillArbitrage
DR. SIDDHARTHA PRIYA,
B. Tech. (IIT), MBA (IIM), Ph.D., LL.B.
Tanisha Malla,
Principal Associate, Skill Arbitrage
Syllabus
How To Post On Social Media 
Hero‘s Journey on Social Media: A Guide to Build Credibility
How to go viral on Social Media
Writing High Quality Topical Posts On LinkedIn
How to post on Social Media: A Guide To Become A Thought Leader
Building Your Following & A Tribe
Your Google Search Page And Footprints
How To Create A Website & Portfolio For Yourself
How To Start A Blog & Create Blogpost
How To Write A Newsletter & Generate Engagement
How To Get Featured On High Impact Podcasts
How To Create A YouTube & Instagram Channel Or Start Your Own Podcasts
How To Get High Impact Recommendation
Standing Out In The Market & Creating Big Impact
How To Get Media Coverage (paid & unpaid)
How To Get Into TV Debates
How To Get On The Advisory Board Of Start-ups Across The World
How To Get A Book Contract
How To Get Speaker Invites For Conferences, Top Universities And Tedx Talk
How To Build Relationships With Executive Search Firms And Head-hunters
Getting Freelance Work That Builds Your Credibility In Corporate Governance
Self-assessment and re-calibrating your strategy
Assessment of your progress and creating the next journey
Course Plan
Standard
₹ 69000
incl. of all charges
2 online live class/ week (24 weeks)
2 practical exercises per week (24 weeks)
Get digital access to entire study material
Access to the Assignment Portal
Instructor feedback on assignments
Doubt clearing on Live classes
Instructor led course with online live classes
Certificate (by courier)
Access to updated content online for 3 years
Doubt clearing within 24 hours
