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Generative AI and Prompt Engineering (US)
Duration - 3 Month, 8-10 hours/week
Course fee: - USD 1499
Key Highlights
Practical, Use-Case Driven Curriculum: Learn to write effective prompts, build AI-powered websites, design content, automate tasks, and create video scripts, email campaigns, and visual assets, all using cutting-edge AI tools like ChatGPT, Claude, Canva AI, Gamma, and Zapier.
Prompt Engineering Mastery: Understand the science behind crafting high-performing prompts. From role-based instructions to zero-shot/few-shot learning, the course explores the art of interacting with AI to get accurate, contextual, and meaningful responses across domains like marketing, writing, design, and sales.
Prompt Engineering Mastery: Understand the science behind crafting high-performing prompts. From role-based instructions to zero-shot/few-shot learning, the course explores the art of interacting with AI to get accurate, contextual, and meaningful responses across domains like marketing, writing, design, and sales.
Real-World Case Studies & Projects: Each module includes practical assignments like creating a blog series, designing a brand kit, building an email campaign, or generating a lead-magnet eBook, all designed to help you build a strong, client-ready portfolio.
AI for Business & Career Growth: Learn how to ethically use AI to save time, boost productivity, and drive impact. Get trained in automating workflows, streamlining customer service, designing pitch decks, and tailoring marketing campaigns — skills valued by startups, freelancers, and agencies alike.
Introduction
Many people are worried about the implications of generative AI tools such as Chat GPT.
How will AI affect senior professionals? Have you thought about this question?
Here’s our take.
AI still needs humans to run and operate it. If we use it right, it can increase our efficiency by 10x, but it cannot do work by itself.
This means that those who learn how to use AI will have a massive advantage over those who do not use AI to do better at their jobs.
And this includes senior professionals.
If you want to grow to the next level, it will be important to embrace and use AI to our advantage, rather than being amongst those who are phased out by it.
Learning how to use AI could also be your unfair advantage that enables you to stay relevant in the changing times, and have another feather on your cap.
The goal of this program is to enable you to use AI as a co-pilot for all your professional work, especially your brand building, drastically improve your productivity, effectiveness, and regularly play “out of your league” and generate surprisingly good results, on a consistent basis.
Who should take this course
- Professionals who want to deepen their understanding of Generative AI and Prompt Engineering techniques, and learn how to implement and optimize large language models for more effective data-driven solutions.
- Individuals with a background in software development looking to transition into Generative AI roles. This course provides the necessary knowledge to build, deploy, and maintain AI models and automated analytics systems.
- Those passionate about AI and its applications, including academic researchers and hobbyists, wish to gain a structured and comprehensive understanding of current AI technologies and their practical implementations.
- Experts in business intelligence and data-driven decision-making who want to leverage AI and advanced analytics to gain deeper insights, automate processes, and improve strategic outcomes for their organizations.
- Recent graduates and students in fields related to computer science, engineering, mathematics, or statistics who are looking to specialize in AI and data analytics, preparing themselves for a career in one of the most dynamic and in-demand areas of technology.
Money-back guarantee
If you take this course, follow it diligently for a month, do all the exercises but still do not find value in it, or not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money-back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Training Methodology
Online 24/7 access
Access to basic study material through an online learning management system, Android and iOS app
Hard Copy Study Material
Hard copy study material modules to be couriered to your address
Practical Exercises
2 practical exercises every week, followed by written feedback. There will be in class exercises, take home exercises, chapter wise MCQs and even some individual capstone projects
Live Online Classes
Based on the exercises, there will be a live video-based online class. You can ask questions, share your screen, get personal feedback in this class.
Live Doubt Clearing
You can ask questions, get your doubt cleared live as well as through online forums
Syllabus
How to write effective AI prompts that get real results 
Mastering AI Chat and Search Tools
Use of prompts in different tools
Scope for error - does AI make mistakes and what you still need to check for
What happens if your client finds out that your work is AI generated
Why they still want you to use AI
How to use AI ethically to do academic work
Will jobs vanish after AI?
How to thrive in the AI revolution - master important AI tools to reach the next level in your career
The Art of Crafting Effective Prompts
Understanding the key elements of a good prompt (context, specificity, tone).
Prompt engineering techniques (zero-shot vs. few-shot prompting).
Using role-based prompts (e.g., "Act as a marketing expert…").
Avoiding vague or overly broad prompts.
how to tweak prompts for better outputs.
Real-world examples: Sales emails, blog outlines, product descriptions.
Tools: ChatGPT, Claude, Gemini prompt best practices.
How to Implement AI Chatbots for Customer Service
Integration platforms: WhatsApp, Facebook Messenger, Slack.
Training chatbots with company-specific knowledge.
Measuring success: Response accuracy, customer satisfaction (CSAT).
How to create dynamic and personalized websites with AI
AI-powered website builders (Wix)
Dynamic content personalization (landing pages, product recommendations).
AI for A/B testing headlines, layouts, CTAs.
How to create Visual Content that pays
How to discover deeply moving story ideas through prompts
How to bring clarity to your story
How to improve the emotional appeal of your story
AI tools for design: Canva AI, Adobe Firefly, Leonardo AI.
Monetizing AI art: Print-on-demand, stock photos.
Creating ad creatives that convert (social media, Google Ads).
Avoiding copyright issues with AI-generated images.
How to Create Video Scripts with AI
How to identify interesting topics using AI for your niche
How to create the structure of your article using generative AI even if you have never written before
How to identify interesting conclusions and hypotheses
How to customise your article so that it does not get rejected for being generated through AI
How to build a portfolio of original work in 3 months
AI script generators (ChatGPT, Jasper, InVideo Script Generator).
Structuring scripts for engagement (hook, problem, solution, CTA).
Adapting tone for different platforms (YouTube, TikTok, LinkedIn).
Repurposing scripts into blogs, social posts, and podcasts.
How to create engaging video content to boost brand online presence
YouTube shorts
Instagram and Facebook Reels
Captions for your instagram/FB posts
Twitter threads
AI video tools: Lumen5.
AI voiceovers in multiple languages.
Viral video hooks generated by AI.
How to create tailored email content using AI
AI tools for email: ChatGPT, Jasper
Email Marketing tool: Klaviyo
A/B testing subject lines & CTAs.
How to Use AI to Automate Workflows and Increase Efficiency
No-code automation: Zapier + ChatGPT.
Automating data entry & reporting.
How to create business presentations using AI
AI slide generators: SlidesGPT, Gamma.
Turning documents into decks instantly.
Design best practices (minimal text, visual storytelling).
How to write ebooks and reports
AI tools for long-form content (Claude, ChatGPT, Copy.ai).
Structuring eBooks (outline, chapters, case studies).
Adding data & research with AI (Perplexity, Elicit).
Designing & formatting with Canva AI.
How to use AI Tools to create scalable brand assets
Generating logos, fonts, color palettes (Looka, Brandmark.io).
AI for brand voice consistency (Writer, Jasper Brand Voice).
Automating social media templates.
How to ethically and legally use Generative AI for business
Copyright laws for AI-generated content.
Disclosure requirements (FTC, EU AI Act).
Avoiding plagiarism & misinformation.
Bias mitigation in hiring/marketing AI.
Case Study: A company fined for unethical AI use.
Course Plan
Standard
$ 1499
incl. of all charges
-Printed study material (by courier)
-1 online live class/ week
-2 practical or drafting exercises per week
-Get digital access to entire study material
-Access on LMS, Android & iOS app
-Instructor feedback on assignments
-Unlimited doubt clearing sessions.
-Instructor led course with online live classes
-Online exams (give exams as per your convenience on given time slots)
-Certificate (by courier)
-CV enhancement
-Coaching for professional networking
-Training for writing and publishing articles
-Internship & Job Support
-Interview preparation guidance
-Access to updated content online for 3 years
-Top students are recommended to law firms and companies (as applicable)
