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Diploma in Video & Visual Communication for Business Growth & Problem-Solving
Duration - 6 Month, 8-10 hours/week
Course fee: - INR 51000
Learning objectives of this course
- Attain expertise in top-tier video editing tools such as Adobe Premiere Pro, Descript, and other industry-standard applications.
- Remote Learning techniques that can get you remote jobs in the US as well as clients as a freelancer, and you can build or scale a social media agency focusing on startups and SMEs.
- Create Brand-Building Content: Develop engaging social media posts, Twitter threads, blogs, reels, shorts, podcasts, and YouTube longform videos to enhance brand awareness and establish a strong online presence.
- Produce Lead Nurturing Content: Design effective funnel content for emails, WhatsApp, Telegram, and contests to nurture leads, build relationships, and guide prospects through the sales funnel.
- Generate Leads with Targeted Content: Create compelling ads, live webinars, video sales letters, lead magnets, free guides, and giveaway content to attract and convert potential customers, driving lead generation efforts.
- Crafting Viral Stories for Social Media: Learn the techniques to create compelling narratives that captivate audiences and have the potential to go viral on social media platforms.
- Acquire the competencies needed to work autonomously, managing video editing assignments for clients globally, thereby increasing both your flexibility and earning potential.
- Stay informed about the latest advancements and technologies in video production and editing to ensure you maintain a competitive edge in the market.
- Enhance your skills in video editing, graphic design, video marketing, and UI/UX design, making you an invaluable resource for startups, influencers, entrepreneurs, and executives.
- Learn strategies to position yourself for earnings between USD 10-20 per hour, making your services highly sought after by clients as you help drive their business growth.
- Gain the knowledge required to secure remote work or freelance projects, enabling collaboration with startups, SMEs, and professionals worldwide.
- Achieve mastery in video editing and graphic design within a six-month timeframe through part-time study, equipping you with comprehensive skills quickly.
Course benefits
- Learn the most in-demand skills that make you an invaluable resource for fast-growing startups, influencers, busy entrepreneurs and executives, so that they are delighted to pay you USD 10-20 per hour as you make their lives easier and help them grow faster
- Work flexible hours and earn over USD 2,000 per month
- Work as a video editor, video marketer or graphic designer, UI/UX designer with startups, SMEs and professionals all over the world and earn a handsome income
- Get full-time or part time remote jobs or freelance assignments, whichever you prefer
- Escape office cubicles, exhausting daily commutes, and cramped living spaces. Travel the world while you work, or live wherever you wish
- Master all the skills of an effective video editor and graphics designer in just 6 months studying part time.
Prior requirements
- English communication skills
- Basic computer and internet skills
Who Should Take This Course
- You are an experienced graphic designer or video editor tired of small gigs or a low paying job and looking to earn more
- You already have excellent graphic design or video editing skills. You would like to leverage your experience and skills with better work-life balance and international clients.
- You want to start a side hustle to earn more from international clients or just get a job with a startup or SME in the US, Dubai, UK or Canada. You could assist startup CEOs, digital marketing agencies, SMEs, service businesses, and professionals in these advanced economies and earn 5x more than what you currently earn.
- You are an experienced graphic designer threatened by the AI boom and anxious about the future. You want to stay up-to-date with the latest video editing and graphic design trends and AI tools and how they might affect your career and gain an advantage over everyone else.
- You need to spend a lot of time taking care of your family, which makes going to a traditional office impossible. You live in a small town where good opportunities are hard to come by. Youwant to monetize your video editing and designing skills while working from home and get US assignments which could pay you in dollars.
- You are tired of seeing your friends with the same qualifications as you but poorer skills earning hugely on Upwork while you seem unable to crack the international market.
- You fancy starting your own international video editing and graphic design agency one day that rakes in 1 cr/year catering to international clients? It could be possible in the next 3-5 years, if you want.
Key Highlights
Online 24/7 access
Access to basic study material through an online learning management system, Android and iOS app
Practical Exercises
2 practical exercises (in 1 assignment) every week, followed by written feedback on your submissions and real-time pitches
Live Online Classes
Based on the exercises, there will be a live video-based online class, where you can ask questions, share your screen, and get personal feedback
Convenient Class timings
Classes are held after regular work hours, typically on Sunday afternoons or from 8.00-9.00 pm on other days
Live Doubt Clearing
You can ask questions, get your doubt cleared live as well as through online forums
Placement
Placement assistance for job, internship and freelancing opportunities
Money back guarantee
If you take this course, follow it diligently for a month, attend all classes and do all the exercises but still do not find value in it, or are not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Faculty
DR. SIDDHARTHA PRIYA,
B. Tech. (IIT), MBA (IIM), Ph.D., LL.B.
Yash Vijayvargiya,
Content Head, Skill Arbitrage, Advocate, Madhya Pradesh High Court, ex-BPCL.
Syllabus
Video and graphics content creation cycle 
Content creation
Distribution
A/B testing & tracking
Content repurposing
Key video formats
Promotional Videos
Explainer Videos, including Animated Explainer Videos
Product Launch Videos
Tutorials, Training and How-to Videos
Customer Testimonials and Case Studies
Brand Story and Company Culture Videos
Organic Social Media Videos (Reels & YouTube content)
Webinars & Video Sales Letters
Event Promos, coverage and post-event highlights
Recruitment and HR Videos for employer branding & onboarding
Ad Campaigns
Interviews
Key metrics for solving business problems through video and graphics content
Ad video creation
Talking head
Stock footage
Creative
Statics
Video & graphics content creation journey for full-stack content creators
Ideation
Scripting
Storyboarding
Recording/Shooting
Editing & Production
Distribution
Organic video & graphics creation for social media
Reels & YouTube shorts, length & specs
Popular frameworks for high-engagement reels
How to identify topics for reels for different client categories
How to extract reels from interview-style content & longform video
How to test & iterate
Interviews & podcast audio and video
How to identify interview subjects and topics
Recording & production
How to use AI software to edit and produce 10x faster
How to create explainers & animated videos
How to create explainers & animated videos
How to create infographics
How to create infographics
Thumbnails & cover images
Thumbnails & cover images
How to repurpose existing content into video & graphics content
How to turn popular Twitter threads, FB and LinkedIn posts into stock footage videos
Find viral textual posts - LinkedIn, Facebook, and make them more viral using videos and infographics
Develop an understanding of various frameworks for virality on social media
Storytelling and elements
Structure of a simple viral & emotional story
Elements of the SB7/Storybrand framework
How to identify themes & stories for your clients & customers
How to simplify complex messaging through story
How to pitch & prepare samples
How to add emotions through video & sound
Range of emotions - from positive to negative
How to add context
Top 20 common video and sound effects (colour grading, transitions, etc.)
AI software to do this 10x faster
Case studies
Creating high-conversion sales pitch videos and creating high conversion landing pages using sales video
Creating high-conversion sales pitch videos and creating high conversion landing pages using sales video
How to create video sales letter funnels
Types of funnels
Platforms to use
Length of funnel
Script & structure
Recording
Editing
Deployment
Tracking & optimisation
Cold, warm and hot traffic - how to find them and convert them using videos
Audience categories (TOFU, MOFU and BOFU)
Types of video needed for each category
Creating effective case study videos & success story videos
Creating effective case study videos & success story videos
Turning whitepapers and giveaway content into evergreen video webinar funnels
Turning whitepapers and giveaway content into evergreen video webinar funnels
Understanding offers and enhancing them using infographics and videos
Understanding offers and enhancing them using infographics and videos
Creating compelling brochures, basics of branding and offer creation
Creating compelling brochures, basics of branding and offer creation
How to identify high quality, viral and evergreen blog posts and turn them into high engagement videos
How to identify high quality, viral and evergreen blog posts and turn them into high engagement videos
Driving referrals through video content
Driving referrals through video content
How to write ad scripts and turn them into visually compelling videos
How to write ad scripts and turn them into visually compelling videos
Landing page optimization and A/B testing using AI tools
Landing page optimization and A/B testing using AI tools
How to make powerful instagram carousel ads (highest ROI most engaging ads in instagram, but most underutilised)
How to make powerful instagram carousel ads (highest ROI most engaging ads in instagram, but most underutilised)
How to create viral memes
How to identify themes for memes for a client’s business model
Design of memes
Elements of virality
Adding emotion & context
How to repurpose existing templates with new messaging
AI tools for memes
How to use memes for lead capture, lead nurturing and engagement
Lead nurturing
Email funnels (image rich emails rather than text heavy emails that people tend to write) backed by video landing pages
WhatsApp funnels driven by videos and infographics
Lead revival and reengagement funnels
Video Newsletters
Using Telegram, Facebook and WhatsApp groups to nurture leads using videos
Brand building
Founder brand on social media
Launch a interview site/podcast
Thought leadership blogposts with detailed infographics, eventually turned into videos
Creating product tours & tutorials on YouTube
Analysing SEO and competitor brands to identify topics with high potential in search traffic as well as virality
Networking with journalists, bloggers and influencers
How to react to social media criticism with high quality content
Team building
Recruiter branding through video & graphics
Team onboarding content through video & graphics
Training manuals that are easy to read thanks to infographics - not boring and text heavy
Monthly video message from CEO
Fundraising
Investor updates in infographics and video format
Cold outreach process for angel investors & VCs using video
Sharing competitive advantages strategically on social media using video and infographics
Using Video & Infographics in Customer Success and Delivery
Customer onboarding funnels
Cross-selling & upselling funnels
Storytelling through video for inhouse process tutorials
Product walk-throughs
Feature releases
Creating a video-based know-how bank for future users and new employees
Course Plan
Standard
₹ 51000
incl. of all charges
2 online live class/ week (24 weeks)
2 practical exercises per week
Get digital access to entire study material
Access on LMS, Android & iOS app
Instructor feedback on assignments
Doubt clearing on LMS & classes
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
Certificate (by courier)
Access to updated content online for 3 years
Doubt clearing within 24 hours
Training Methodology
24/7 online access to all materials - study at your convenience
Access to basic study material through online learning management system, Android and iOS app. Recordings of all classroom sessions will be available.
Hard copy study material covering important chapters
Hard copy study material modules to be couriered to your address in India.
Practical Exercises
2 practical exercises every week, followed by written feedback.
Live Online Classes to Teach Specific Work
There will be a live video-based online class to teach you specific US corporate law work performed by paralegals. You can ask questions, share your screen, get personal feedback in this class. Every week there will be approx. 1-1.5 hours of class to teach you the work and give you feedback. There will be recordings available in case you miss a class.
Convenient Class timings
Classes are held after regular work hours. Typically classes are kept on Sundays or 8-9 pm on other days.
Live Doubt Clearing
You can ask questions in class, or on the learning management system when you read a chapter. You can also schedule a one-on-one session with evaluators to perform exercises or write articles.
