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money icon Duration - 6 Month, 8-10 hours/week
calender icon Course fee: - INR 60000

This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.

Course benefits

  • Work as a content marketer with startups, SMEs and large companies, law firm partners and other successful professionals and earn a handsome income
  • You don’t have to be a software engineer, data scientist or lawyer to benefit from international remote work - content marketers are always in great demand
  • Escape office cubicles, exhausting daily commutes, and cramped living spaces. Travel the world while you work, or live wherever you wish
  • Work flexible hours and over USD 2,000 per month
  • Get full-time or part time remote jobs or freelance assignments, whichever you prefer 
  • Learn the most in-demand skills that make you an invaluable resource for fast-growing startups, influencers, busy entrepreneurs and executives, so that they are delighted to pay you USD 10-20 per hour as you make their lives easier and help them grow faster
  • Master all the skills of an effective content marketer in just six months studying part time.

Prior requirements

  • English communication skills
  • Basic computer and internet skills

Who Should Take This Course?

  • Copywriters and content professionals looking to get into the international job market
  • Anyone looking for high income remote jobs and good communication skills
  • College students seeking financial independence
  • Anyone with good English communication skills earning less than INR 50,000 per month
  • Students from small towns or rural areas who cannot find good job opportunities locally
  • Young parents who want to work from home
  • If you are looking to take your own business to next level with content marketing, this course will help

The Content Marketing Industry At A Glance

  • According to a new report by Statista Research, the global content marketing industry revenue was estimated at roughly USD 66 billion in 2021. The projected revenue for 2022 is USD 76 billion, which is expected to reach USD 137 billion in 2026
  • During a 2021 survey of global small and medium businesses (SMB), close to 70 percent indicated blogging as a popular part of their content marketing strategy, while 54 percent felt that SEO was the most popular content marketing tool
  • According to a 2022 global survey on the State of Content Marketing by Hubspot, roughly 49 percent of marketing teams allocate between 30 and 50 percent of their budgets to content, while five percent spend more than 71 percent on content
  • From a study of 1,000 small business owners, email marketing is ranked as the second most effective medium for building brand awareness
  • In 2021, 73 percent of all marketers ranked “increased acquisition of new customers” as the top outcome for social media marketing

What You Will Learn

  • Importance of content creation 
  • Popular content-creation types and formats
  • Structuring an article
  • Writing marketing articles
  • Writing blog posts
  • Writing a whitepaper
  • A guide to newsletter writing
  • SEO techniques
  • Onboarding content preparation techniques
  • Writing a high-conversion landing page
  • Writing an email funnel
  • Creating brochures or write website content
  • Drawing, engaging and retaining clients
  • Strategies to plan, create, and share content with your target audience

The Tools You Will Get

Online 24/7 access

Access to basic study material through an online learning management system, Android and iOS app

Hard Copy Study Material

Hard copy study material modules to be couriered to your address

Practical Exercises

Two practical exercises (in one assignment) every week, followed by written feedback on your submissions

Live Online Classes

Based on the exercises, there will be a live video-based online class, where you can ask questions, share your screen, and get personal feedback

Convenient Class timings

Classes are held after regular work hours, typically on Sunday afternoons or from 8.00-9.00 pm on other days

Live Doubt Clearing

You can ask questions, get your doubt cleared live as well as through online forums

Placement

Placement assistance for securing job and internship opportunities and assistance for securing freelancing opportunities

Syllabus

Basics of Upwork, Design AI, SEO & Social Median

ringIcon How to create a No Brainer Offer

ringIcon How to become a Freelancing Champion - Part I

ringIcon How to become a Freelancing Champion - Part II

ringIcon How to get first five clients for Social Media Marketing and start your lead generation work + Outreach Exercise - Approach five account on Instagram and Pitch your social media Manager Services

ringIcon How To Create A Professional Instagram Account & Learn To Make Reels

ringIcon Social Media Video Generation Using AI Tool- A Guide To Build Video Concept

Lead Generation & Important Work

ringIcon How to do Organic Lead Generation for Yourself by building a Personal Brand on Social Media in next two months - Creating a Content Calendar and Posting Regularly for yourself - Create a Professional

ringIcon How to do Organic Lead Generation for Yourself by building a Personal Brand on Social Media in next two months - Creating a Content Calendar and Posting Regularly for yourself - Create a Professional

ringIcon How to start a blog, write one blog a day on Topical Content - Approach Startup founders offering Interview and convert in Services

ringIcon Using AI to improve your Social Media Workflow and How to Champion Twitter and add it in flow of your daily work - Dming and building ten relationships on twitter in 30 days.

Brand Building, Lead Nurturing and Team Building

ringIcon How to write high Conversion Landing Pages and writing the first landing page for yourself - Sending 100 cold emails and landing your first landing Page GIG

ringIcon How to write Ad Scripts and Webinar Scripts with High Conversion Rate - Pitch Webinar Scripts to 100 clients and get 10 percent conversion rate - Create giveaway Content and Whitepapers

ringIcon How to create Whatsapp and Email Funnels - Creating a Lead Generation Funnel for yourself and your Brand

ringIcon How to start Newsletters - Choosing a Niche and creating a weekly / biweekly or Monthly Newsletter for Lead Nurturing

ringIcon Lead Revival and Engagement Funnels

ringIcon Assessing Personal Brand and Targeting Thought Leadership

ringIcon How to write press releases and build relationships with Media Professionals

Customer Success and Delivery

ringIcon How to create Recruiter Branding and Team Career Page and Pitch Service to early stage founders

ringIcon How to create a Team Onboarding Content and Training Manuals for a Startup

ringIcon How to create customer Onboarding Funnels and Pitch it as a service

ringIcon How to cross sells and upsells

ringIcon How to create effective call scripts and improve calling effectiveness

ringIcon How to have storytelling and case study in process documents and have that as a service

ringIcon How to create Product Walkthrough and release documents

Course Plan

Standard

RS. 60000

incl. of all charges

Instructor led course with online live classes

Online exams (give exams as per your convenience on given time slots)

1 online live class/ week (26 weeks)

2 practical exercises per week 

Hard copy certificate (by courier)

Printed study material (by courier)

Course completion criteria: Complete 50 percent of the total exercises (18 exercises to be completed) along with MCQs test.

Placement assistance for internship, jobs and referrals CV enhancement

Networking opportunities with other students & alumni and further guidance on professional networking

Training for writing and publishing articles

Access to updated content online for 3 years

Doubt-clearing within 24 hours