Course benefits

• Work as a content marketer with startups, SMEs and large companies, law firm partners and other successful professionals and earn a handsome income
• You don’t have to be a software engineer, data scientist or lawyer to benefit from international remote work - content marketers are always in great demand
• Escape office cubicles, exhausting daily commutes, and cramped living spaces. Travel the world while you work, or live wherever you wish
• Work flexible hours and over USD 2,000 per month
• Get full-time or part time remote jobs or freelance assignments, whichever you prefer 
• Learn the most in-demand skills that make you an invaluable resource for fast-growing startups, influencers, busy entrepreneurs and executives, so that they are delighted to pay you USD 10-20 per hour as you make their lives easier and help them grow faster
• Master all the skills of an effective content marketer in just six months studying part time.

Prior requirements

• English communication skills
• Basic computer and internet skills

Who Should Take This Course?

• Copywriters and content professionals looking to get into the international job market
• Anyone looking for high income remote jobs and good communication skills
• College students seeking financial independence
• Anyone with good English communication skills earning less than INR 50,000 per month
• Students from small towns or rural areas who cannot find good job opportunities locally
• Young parents who want to work from home
• If you are looking to take your own business to next level with content marketing, this course will help

The Content Marketing Industry At A Glance

• According to a new report by Statista Research, the global content marketing industry revenue was estimated at roughly USD 66 billion in 2021. The projected revenue for 2022 is USD 76 billion, which is expected to reach USD 137 billion in 2026
• During a 2021 survey of global small and medium businesses (SMB), close to 70 percent indicated blogging as a popular part of their content marketing strategy, while 54 percent felt that SEO was the most popular content marketing tool
• According to a 2022 global survey on the State of Content Marketing by Hubspot, roughly 49 percent of marketing teams allocate between 30 and 50 percent of their budgets to content, while five percent spend more than 71 percent on content
• From a study of 1,000 small business owners, email marketing is ranked as the second most effective medium for building brand awareness
• In 2021, 73 percent of all marketers ranked “increased acquisition of new customers” as the top outcome for social media marketing

What You Will Learn

• Importance of content creation 
• Popular content-creation types and formats
• Structuring an article
• Writing marketing articles
• Writing blog posts
• Writing a whitepaper
• A guide to newsletter writing
• SEO techniques
• Onboarding content preparation techniques
• Writing a high-conversion landing page
• Writing an email funnel
• Creating brochures or write website content
• Drawing, engaging and retaining clients
• Strategies to plan, create, and share content with your target audience

The Tools You Will Get

Online 24/7 access

Access to basic study material through an online learning management system, Android and iOS app

Hard Copy Study Material

Hard copy study material modules to be couriered to your address

Practical Exercises

Two practical exercises (in one assignment) every week, followed by written feedback on your submissions

Live Online Classes

Based on the exercises, there will be a live video-based online class, where you can ask questions, share your screen, and get personal feedback

Convenient Class timings

Classes are held after regular work hours, typically on Sunday afternoons or from 8.00-9.00 pm on other days

Live Doubt Clearing

You can ask questions, get your doubt cleared live as well as through online forums

Placement

Placement assistance for securing job and internship opportunities and assistance for securing freelancing opportunities