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Courses For Remote International Work , Executive Certificate Course (Live Classes)
Content Marketing and Strategy
Duration - 6 Month, 8-10 hours/week
Course fee: - INR 60000
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Key Highlights
Master Content Marketing Trends: Keep up with the latest content marketing trends to craft impactful content that engages your audience.
Leverage AI in Content Creation: Use AI tools to streamline creation, optimize strategies, and boost engagement.
No Prior Experience Needed: This course offers practical strategies for all skill levels, from beginners to seasoned marketers.
Interactive Classes Participate in live, practical classes for hands-on content marketing experience.
Freelance Opportunities: Acquire skills for freelance content marketing and create a client-attracting portfolio.
Expert Instructors Learn content marketing through real-world insights from industry experts and guest lectures.
Dynamic Curriculum: Benefit from a constantly updated curriculum that reflects the latest content marketing trends.
Real-World Projects: Implement your skills in real-world projects to build a professional portfolio.
What is unique about this course?
- Comprehensive Curriculum & Live Online Classes: Covers all facets of content marketing with live sessions after work hours, including SEO and strategy, with session recordings available.
- Expert-Led Sessions with Personalized Coaching: Interactive expert-led classes complemented by personalized coaching and detailed feedback to enhance learning and skill application.
- Pitching Guidance & Placement Support: Offers step-by-step coaching on pitching services, along with placement assistance and help building freelance profiles.
- Portfolio Building & Industry Certification: Complete real-world projects for a robust portfolio and gain a recognized certification to enhance marketability.
- Exclusive Tools and Global Perspective: Access to industry-standard tools and content strategies tailored for international markets.
Course benefits
- Diverse Job Opportunities: Work with startups, SMEs, and professionals across industries as a content marketer, earning a competitive income.
- Flexible & Remote Work: Escape the traditional office setup and commute; work from anywhere in the world with flexible hours, earning over USD 2,000 per month.
- Varied Employment Types: Choose between full-time, part-time, or freelance opportunities, depending on your preference.
- High-Demand Skills: Learn skills that are in high demand, making you an invaluable asset to influencers, entrepreneurs, and executives willing to pay USD 10-20 per hour.
- Efficient Learning: Master content marketing skills in just six months through part-time study.
Who Should Take This Course?
- Content Professionals: Ideal for copywriters and content creators aiming to enter the international job market.
- Remote Job Seekers: Suitable for anyone with good communication skills seeking high-income remote opportunities.
- Students & Young Parents: Great for college students seeking financial independence and young parents wanting to work from home.
- Residents of Underserved Areas: Beneficial for individuals from small towns or rural areas with limited local job prospects.
- Business Owners: Helpful for entrepreneurs looking to boost their business with effective content marketing strategies. Basic English, computer, and internet skills are necessary.
Your potential employers or clients?
- Global Content Marketing Agencies & Digital Powerhouses: Gain experience with industry leaders and collaborate on high-impact projects and campaigns.
- Innovative Startups & E-commerce Giants: Shape and develop content strategies that drive growth and customer engagement in dynamic environments.
- Leading B2B and Fintech Companies: Create targeted content that nurtures leads, drives conversions, and simplifies complex financial products.
- Non-Profits, Edtech, and Healthcare Brands: Develop engaging content that supports educational goals, promotes health, and drives charitable contributions.
- Local Businesses & Freelance Ventures: Enhance local business presence and build a diverse portfolio as you develop your own content marketing business.
What You Will Learn
- How to Create Content That Attracts and Converts Your Ideal Clients: Understand the types of content your audience craves, from blogs to whitepapers, and how to make it resonate with their needs.
- How to Write Marketing Content That Drives Results: Develop specialized writing skills to create high-conversion landing pages, email funnels, and website content that gets noticed.
- How to Improve Your SEO to Boost Visibility and Engagement: Learn actionable SEO techniques to enhance your content’s reach and onboard clients effectively.
- How to Keep Clients Engaged with Powerful Content: Master how to draw in, engage, and retain your audience through strategic, customer-focused content.
- How to Build a Content Strategy That Attracts and Nurtures Clients on Autopilot: Gain the strategies to plan, execute, and scale content that continuously attracts, educates, and nurtures potential customers.
- How to Leverage AI for Increased Productivity, Automation, and Scalability in Your Content Marketing: Discover how to harness AI tools to streamline processes, automate tasks, and scale your content marketing efforts efficiently.
Training Methodology
Online 24/7 access
Continuous access to learning materials through an online management system, including mobile apps for Android and iOS.
Hard Copy Study Material
Study materials in hard copy format are couriered directly to your address.
Practical Exercises & Feedback
Engage in bi-weekly practical exercises with detailed written feedback to enhance learning.
Live Online Classes & Doubt Clearing
Participate in live, video-based classes to discuss exercises, ask questions, and receive personal feedback; additional live doubt clearing sessions and online forums are available.
Flexible Scheduling
Classes are scheduled for convenience outside of regular work hours, typically on Sunday afternoons or weekday evenings from 8:00-9:00 PM.
Placement Support
Receive assistance with placements for jobs, internships, and freelancing opportunities.
Money-back guarantee
If you take this course, follow it diligently for a month, attend all classes and do all the exercises but still do not find value in it, or are not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Online Faculty
Yash Vijayvargiya,
Content Head, Skill Arbitrage, Advocate, Madhya Pradesh High Court, ex-BPCL.
Tanisha Malla,
Principal Associate, Skill Arbitrage
Vriti Yadav,
Senior Associate at LawSikho/Skill Arbitrage
Rishi Rhudra,
Deputy Director, Content Team Skill Arbitrage
Syllabus
Module 1: Foundations of Content Marketing 
Chapter 1: Understanding Content Marketing Fundamentals
Chapter 2: Market Research & Audience Profiling
Chapter 3: Crafting a Winning Content Strategy
Chapter 4: Setting Goals & Measuring Success with Analytics
Module 2: Lead Generation & Conversion Content
Chapter 1: How to Create High-Conversion Landing Pages
Chapter 2: How to Write Effective Case Studies & Success Stories
Chapter 3: How to Craft Whitepapers and Giveaway Content for Lead Generation
Chapter 4: How to Write and Enhance Offers That Convert
Chapter 5: How to Write High-Impact Brochures That Inform and Convert
Chapter 6: How to Build and Scale a Profitable Blog
Chapter 7: How to Use Guest Posting & Interviews to Expand Your Reach
Chapter 8: How to Drive Referrals & Authority Through Content Marketing
Chapter 9: How to Write Persuasive Ad & Webinar Scripts That Convert
Module 3: SEO, Blogging & Organic Growth
Chapter 1: Conducting SEO & Keyword Research for Blogs
Chapter 2: Writing High-Impact Copy That Converts
Chapter 3: Using Storytelling to Make Content Engaging
Chapter 4: Researching & Documenting Industry Trends
Chapter 5: Creating Long-Form Content & Case Studies That Attract High-Paying Clients
Chapter 6: Leveraging Opinion Pieces for Thought Leadership & Backlinks
Chapter 7: Optimizing Web Pages for Higher Engagement & Conversions
Chapter 8: Using Data & Analytics to Improve Content Strategy
Module 4: Social Media & Community Building
Chapter 1: Growing & Monetizing a Social Media Community
Chapter 2: Writing Persuasive Social Media Copy
Chapter 3: Content Strategies for Building Brand Engagement
Chapter 4: Replicating the Success of Top Content Creators
Module 5: Email & Lead Nurturing Strategies
Chapter 1: Creating Automated Email Funnels for Passive Income
Chapter 2: Using WhatsApp Funnels for Client Engagement & Sales
Chapter 3: Winning Back Cold Leads & Turning Them Into Clients
Chapter 4: Writing High-Converting Newsletters & Email Sequences
Chapter 5: Optimizing Email Content for Maximum Open & Click Rates
Chapter 6: Following Up Without Being Pushy & Closing More Deals
Module 6: Content Strategy for Business Growth
Chapter 1: Creating High-Quality Content That Solves Customer Pain Points
Chapter 2: Building Landing Pages That Drive Organic Traffic
Chapter 3: Retention Content Marketing Strategies
Chapter 4: Writing Effective Proposals & Crafting Powerful CTAs
Chapter 5: Competitive Analysis & Differentiation Strategies
Module 7: Brand Positioning & Thought Leadership
Chapter 1: Establishing Authority & Getting Speaking Gigs
Chapter 2: Monetizing Interviews, Podcasts, & Press Releases
Chapter 3: Writing Viral Thought Leadership Content
Chapter 4: Building Media Relationships for Free Publicity
Chapter 5: Turning Negative Publicity into a Brand-Boosting Opportunity
Module 8: Team Building & Recruitment Content
Chapter 1: Creating Recruitment Content That Attracts Top Talent
Chapter 2: Writing Investor Pitches & Crowdfunding Content
Chapter 3: Writing Cold Emails That Get Responses
Chapter 4: Creating Training & Onboarding Content
Module 9: Fundraising & Investor Content
Chapter 1: Crafting Compelling Investor Pitches
Chapter 2: Using Social Media to Build Authority & Credibility
Module 10: Customer Success & Retention
Chapter 1: Writing Sales Call Scripts for Maximum Conversions
Chapter 2: Leveraging Storytelling for Internal Process Documents
Chapter 3: Creating Product Demo Content That Engages Customers
Chapter 4: Announcing Product Updates & Feature Releases Effectively
Highlighting Inspirational Journeys/Testimonials
Radha Harilal, a lecturer at Symbiosis College, transitioned into content creation and digital marketing with the help of Skill Arbitrage. According to her, before joining SA, she struggled with outreach and pricing for freelance projects. She was impressed by the in-depth topics of the boot camp, and Radha enrolled and, along with her husband, quickly secured a steady client on Upwork, earning $150 per month. By following the course strategies, she signed up another client for $497. She found the constant support from mentors like Tanisha, Vriti, and Garima unparalleled. Radha believes their dedication has transformed her aspirations into actionable steps, and she is confident that her dream of creating a content creation and digital marketing agency will be fulfilled soon.
Radha Harilal
Dr. Lakshmi Shastry, a dentist by education, found a new direction in her career thanks to Skill Arbitrage. After struggling with low-paying clinic jobs and limited opportunities, she attended the Skill Arbitrage boot camp in October 2023. According to her feedback, the boot camp provided immense value, and she started applying the skills she learned, including extensive use of ChatGPT. By February 2024, she had saved enough money to enroll in the full course. The initial sessions boosted her confidence, and by April 22, she landed her first client from the Philippines, earning Rs. 10,000 even before completing her first month. In her opinion, the course provided a blueprint for setting up her freelancing processes, and the support from the mentors has been invaluable. With newfound confidence and skills, she is now on her way to establishing her own freelancing service and turning it into an agency.
Dr. Lakshmi Shastry
Course Plan
Standard
₹ 60000
incl. of all charges
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
1 online live class/ week (24 weeks)
2 practical exercises per week
Hard copy certificate (by courier)
Printed study material (by courier)
Course completion criteria: Complete 50 percent of the total exercises (18 exercises to be completed) along with MCQs test.
Placement assistance for internship, jobs and referrals CV enhancement
Guidance on professional networking
Training for writing and publishing articles
Access to updated content online for 3 years
Doubt-clearing within 24 hours
