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Diploma in Content Marketing and Strategy
Duration - 6 Month, 8-10 hours/week
Course fee: - INR 60000
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Key Highlights
Master Content Marketing Trends: Stay updated with the latest trends in content marketing and strategy. Learn how to create compelling and effective content that resonates with your target audience.
Leverage AI in Content Creation: Discover innovative ways to utilize AI tools to enhance your content creation process. Gain insights into how AI can optimize your content strategy and improve engagement.
No Prior Experience Needed: This course is designed for everyone, regardless of your background. Whether you're new to content marketing or looking to refine your skills, you'll learn practical applications and strategies from the ground up.
Interactive Classes with Practical Examples: Participate in engaging classes with live demonstrations. See practical examples of successful content marketing strategies and gain hands-on experience to apply what you learn.
Freelance Opportunities: Equip yourself with the skills to offer content marketing services as a freelancer. Learn how to generate freelance work and build a portfolio that attracts clients.
Expert Instructors and Guest Lectures: Learn from industry experts and experienced instructors. Benefit from their real-world insights and gain a comprehensive understanding of effective content marketing strategies.
Dynamic Curriculum: Our course syllabus is constantly updated to reflect the evolving field of content marketing. Stay ahead with the latest techniques and strategies.
Real-World Projects: Work on real-world projects and case studies to apply your knowledge practically and build a robust portfolio.
What is unique about this course?
This course offers a comprehensive understanding of content marketing strategies and techniques, covering the creation of engaging content, strategic planning, audience targeting, and performance analysis.
Here’s what makes this course unique:
- Comprehensive Curriculum: The course covers the full spectrum of content marketing, including content creation, strategy development, SEO, audience engagement, and performance measurement.
- High-Demand Skills: You will learn essential skills that are in high demand in the industry. Each week, you'll focus on mastering 1-2 key skills, ensuring a gradual and thorough learning experience.
- Live Online Classes: Participate in live online classes every week, with sessions scheduled after work hours (8-9:30 pm IST from Monday to Saturday, or Sunday afternoons). Recordings will be available if you miss any class.
- Interactive Sessions with Experts: Engage in interactive classes featuring high-quality discussions led by industry experts. Get your doubts resolved during and outside the classes through scheduled appointments and email.
- Personal Attention and Coaching: Benefit from personal coaching and attention from assigned trainers. You'll also have access to a dedicated course anchor who will assist you with submissions and provide guidance throughout the course.
- In-Line Feedback: Receive detailed feedback on your assignments to help you improve and perform better.
- Pitching Guidance: Learn how to effectively pitch your content marketing services to potential clients. Get step-by-step guidance on crafting persuasive pitches, handling client objections, and closing deals successfully.
- Placement Assistance: Access career opportunities and freelance work with our placement assistance program. Get one-on-one help to build your freelance profiles, identify potential clients, and craft compelling proposals. Participate in mock interviews to prepare for real client and job interviews.
- Portfolio Development: Throughout the course, you will work on real-world projects that will help you build a strong portfolio, showcasing your skills to potential employers and clients.
- Industry Certification: Upon successful completion of the course, you will receive a recognized certification that will enhance your credentials and marketability in the content marketing industry.
- Access to Exclusive Tools and Resources: Gain access to a suite of industry-standard tools and resources that will aid in your content marketing efforts. Learn how to use these tools effectively to maximize your productivity and impact.
- Global Perspective: Learn about content marketing strategies and trends from a global perspective, preparing you to work in diverse markets and with international clients.
This course is designed to equip you with the skills and knowledge to excel in content marketing and strategy, providing you with the tools and support to succeed in your career.
Course benefits
- Work as a content marketer with startups, SMEs and large companies, law firm partners and other successful professionals and earn a handsome income
- You don’t have to be a software engineer, data scientist or lawyer to benefit from international remote work - content marketers are always in great demand
- Escape office cubicles, exhausting daily commutes, and cramped living spaces. Travel the world while you work, or live wherever you wish
- Work flexible hours and over USD 2,000 per month
- Get full-time or part time remote jobs or freelance assignments, whichever you prefer
- Learn the most in-demand skills that make you an invaluable resource for fast-growing startups, influencers, busy entrepreneurs and executives, so that they are delighted to pay you USD 10-20 per hour as you make their lives easier and help them grow faster
- Master all the skills of an effective content marketer in just six months studying part time.
Prior requirements
- English communication skills
- Basic computer and internet skills
Who Should Take This Course?
- Copywriters and content professionals looking to get into the international job market
- Anyone looking for high income remote jobs and good communication skills
- College students seeking financial independence
- Anyone with good English communication skills earning less than INR 50,000 per month
- Students from small towns or rural areas who cannot find good job opportunities locally
- Young parents who want to work from home
- If you are looking to take your own business to next level with content marketing, this course will help
Your potential employers or clients?
This course opens up a wide range of opportunities across various industries and sectors. Here’s a look at the potential employers or clients you can work with after completing this diploma:
- Global Content Marketing Agencies: Work with industry leaders to gain diverse, high-impact project experience.
- Innovative Startups: Shape content strategies for cutting-edge, dynamic environments.
- E-commerce Giants: Develop compelling content that drives sales and customer engagement.
- Leading B2B Companies: Create targeted content that nurtures leads and drives conversions.
- Fintech Innovators: Simplify complex financial products through engaging content.
- Digital Marketing Powerhouses: Collaborate with creative minds to execute effective campaigns.
- Non-Profit and Charitable Organizations: Develop impactful content that tells compelling stories and drives donations.
- Edtech Leaders: Create educational content that engages and informs learners.
- Healthcare and Wellness Brands: Connect with patients through informative and engaging content.
- Local and Community Businesses: Enhance online presence and drive local engagement with strategic content.
- Freelance and Entrepreneurial Ventures: Build a diverse portfolio and develop your own content marketing business.
The Content Marketing Industry At A Glance
- According to a new report by Statista Research, the global content marketing industry revenue was estimated at roughly USD 66 billion in 2021. The projected revenue for 2022 is USD 76 billion, which is expected to reach USD 137 billion in 2026
- During a 2021 survey of global small and medium businesses (SMB), close to 70 percent indicated blogging as a popular part of their content marketing strategy, while 54 percent felt that SEO was the most popular content marketing tool
- According to a 2022 global survey on the State of Content Marketing by Hubspot, roughly 49 percent of marketing teams allocate between 30 and 50 percent of their budgets to content, while five percent spend more than 71 percent on content
- From a study of 1,000 small business owners, email marketing is ranked as the second most effective medium for building brand awareness
- In 2021, 73 percent of all marketers ranked “increased acquisition of new customers” as the top outcome for social media marketing
What You Will Learn
- Importance of content creation
- Popular content-creation types and formats
- Structuring an article
- Writing marketing articles
- Writing blog posts
- Writing a whitepaper
- A guide to newsletter writing
- SEO techniques
- Onboarding content preparation techniques
- Writing a high-conversion landing page
- Writing an email funnel
- Creating brochures or write website content
- Drawing, engaging and retaining clients
- Strategies to plan, create, and share content with your target audience
The Tools You Will Get
Online 24/7 access
Access to basic study material through an online learning management system, Android and iOS app
Hard Copy Study Material
Hard copy study material modules to be couriered to your address
Practical Exercises
Two practical exercises (in one assignment) every week, followed by written feedback on your submissions
Live Online Classes
Based on the exercises, there will be a live video-based online class, where you can ask questions, share your screen, and get personal feedback
Convenient Class timings
Classes are held after regular work hours, typically on Sunday afternoons or from 8.00-9.00 pm on other days
Live Doubt Clearing
You can ask questions, get your doubt cleared live as well as through online forums
Placement
Placement assistance for securing job and internship opportunities and assistance for securing freelancing opportunities
Money-back guarantee
If you take this course, follow it diligently for a month, attend all classes and do all the exercises but still do not find value in it, or are not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Online Faculty
Yash Vijayvargiya,
Content Head, Skill Arbitrage, Advocate, Madhya Pradesh High Court, ex-BPCL.
Tanisha Malla,
Principal Associate, Skill Arbitrage
Vriti Yadav,
Senior Associate at LawSikho/Skill Arbitrage
Garima Bhayana,
Senior Associate at LawSikho/Skill Arbitrage
Syllabus
Lead Generation Content 
Organic -Social media
Video
Twitter threads
Viral textual posts - LinkedIn, Facebook
Creating high-conversion landing pages
Writing effective case studies & success stories
Whitepapers and giveaway content
Understanding offers and enhancing them
Writing brochures
Blogging
Guest posting
Guest Interviews
Driving referrals through content
How to write ad scripts
How to write webinar scripts
Building a blog for tech companies that helps in lead generation
SEO, keyword research
Copywriting
Story telling
Research and compilation
Documentation and case studies
Long form articles
Opinion pieces
Guest posting for linkbuilding
Creating high quality call to actions
Conversion optimization
Studying analytics
Building social media presence and community for a startup
Copywriting
Understanding/ profiling audience and market research
Studying other successful content creators and modelling them
Engaging regularly with the audience
Lead nurturing content
Email funnels
WhatsApp funnels
Lead revival and reengagement funnels
Newsletter
Building an email funnel to convert leads
Lead nurturing through emails or direct messages on whatsapp/telegram etc requires sharp content - not too long but very valuable
High quality research
Deep understanding of what is valued by your audience
Copywriting that leads to sales
Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
Managing delivery rates, creating flows (what happens if someone does not open a certain email? What do you send next?)
Optimizing subjectlines
Studying analytics
Content strategy for inbound marketing
Identifying resources our potential clients want
Creating high quality resources
Creating landing pages that convert
Making sure people are opening mails and using our content
Following up to make them take action and buy our product
Staying in touch even after they buy to ensure client delight through content
Writing a high conversion landing page
Identifying problems that resonate with audience
Proposing a solution
Explaining why this solution will work
Educating the prospect about why they should use our product or service v. our competitors
Powerful call to action
Brand building
Founder brand on social media
Launch a interview site/podcast
Thought leadership blogposts
Writing press releases
Networking with journalists, bloggers and influencers
How to react to social media criticism with high quality content
Team building-related content creation
Recruiter branding
Team onboarding content
Training manuals
Monthly letter from CEO
Fundraising-related content creation
Investor updates
Cold email process for angel investor & VC outreach
Sharing competitive advantages strategically on social media
Customer Success and Delivery Content
Customer onboarding funnels
Cross-selling & upselling funnels
Call scripts
Storytelling for inhouse process documents
Product walk-throughs
Feature releases
Highlighting Inspirational Journeys/Testimonials
Radha Harilal, a lecturer at Symbiosis College, transitioned into content creation and digital marketing with the help of Skill Arbitrage. According to her, before joining SA, she struggled with outreach and pricing for freelance projects. She was impressed by the in-depth topics of the boot camp, and Radha enrolled and, along with her husband, quickly secured a steady client on Upwork, earning $150 per month. By following the course strategies, she signed up another client for $497. She found the constant support from mentors like Tanisha, Vriti, and Garima unparalleled. Radha believes their dedication has transformed her aspirations into actionable steps, and she is confident that her dream of creating a content creation and digital marketing agency will be fulfilled soon.
Radha Harilal
Dr. Lakshmi Shastry, a dentist by education, found a new direction in her career thanks to Skill Arbitrage. After struggling with low-paying clinic jobs and limited opportunities, she attended the Skill Arbitrage boot camp in October 2023. According to her feedback, the boot camp provided immense value, and she started applying the skills she learned, including extensive use of ChatGPT. By February 2024, she had saved enough money to enroll in the full course. The initial sessions boosted her confidence, and by April 22, she landed her first client from the Philippines, earning Rs. 10,000 even before completing her first month. In her opinion, the course provided a blueprint for setting up her freelancing processes, and the support from the mentors has been invaluable. With newfound confidence and skills, she is now on her way to establishing her own freelancing service and turning it into an agency.
Dr. Lakshmi Shastry
Course Plan
Standard
₹ 60000
incl. of all charges
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
1 online live class/ week (26 weeks)
2 practical exercises per week
Hard copy certificate (by courier)
Printed study material (by courier)
Course completion criteria: Complete 50 percent of the total exercises (18 exercises to be completed) along with MCQs test.
Placement assistance for internship, jobs and referrals CV enhancement
Networking opportunities with other students & alumni and further guidance on professional networking
Training for writing and publishing articles
Access to updated content online for 3 years
Doubt-clearing within 24 hours
