how to increase sales - Skill Arbitrage Blog

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How to build a sales culture in a non-sales team so everyone starts driving revenue

This article will show business owners exactly how to turn a regular team into a revenue-driving machine, even if they’ve never sold anything before. You’ll learn how to create a culture where everyone feels confident contributing to sales, without turning them into pushy salespeople.

Ankit Akash July 8, 2025

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B2B sales

How to sell using case study content to build trust and get more buyers

This blog has been written by me to explain how you can use case studies as a powerful tool that builds trust during sales and gets you higher conversions. This blog will be useful for everyone who is involved in closing deals or building credibility with potential buyers, from sales teams, marketers, to even business owners.

Ankit Akash June 16, 2025

careers Content Marketing content writing

The IKEA Effect: Why letting users do some work boosts conversions

This blog tells content writers, marketers and strategists how they can use the IKEA Effect to boost conversions...

Sunayni Ganguly May 29, 2025

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copywriting Marketing sales

How to repurpose Direct Response Copywriting for multi-channel marketing

This is a guide on repurposing DRC (Direct Response Copywriting) content across several channels and media. It would be handy for marketers, small brand owners, and content writers who want to use DRC optimally on a shoestring budget. To learn how to craft DRC, please visit my earlier blog.

Sunayni Ganguly April 30, 2025

copywriting Freelance Marketing

How to create an irresistible offer that customers can’t refuse

This blog has been written to help business owners learn how to create an offer for their product/service that customers cannot refuse. You will learn what a no-brainer offer is, how to structure one, and how to test its effectiveness.

Ankit Akash April 1, 2025

copywriting Freelance Marketing

How to turn customer feedback into sales opportunities

This blog will help business owners learn how they can use customer feedback to create new sales opportunities, improve products/services, and increase revenue at the same time.

Ankit Akash March 27, 2025