What’s the REEL deal?
Ever feel guilty for spending hours scrolling Instagram reels?
But at the same time, you can’t stop admiring the Automatic Vacuum Cleaner, you ended up buying, due to a quirky reel you watched?!
Don’t worry, you are not alone!
Do you know, businesses have realised that reels are the golden ticket in the digital marketing world?
Corporate giants from India and abroad, as well as fresh startups, are willing to pay thousands of dollars to a professional who can make quality reels for their business.
It’s not rocket science, to be honest, but you need some skills.
Before I give you the secret sauce on how you can do it, let me first show you how much a person can earn by just creating reels for their clients:
Look at Kashirudin, he charges 30$ per hour for content creation. He has managed to earn more than 1,60,000 INR so far, all by working from Rajkot.
You can too!
So what are the skills that you’ll need to master the art of reel-making? Let us take a look at it:
- Storytelling Savy: First off, storytelling is your bread and butter. Your reels should tell a story about your client’s brand, products, or the value you offer, in a way that feels personal and engaging.
- Trend-Spotting: Keeping an eye on trends is like surfing – you need to catch the wave at the right moment. But remember, it’s not just about jumping on every trend. It’s about knowing which ones fit your brand and can be adapted in a way that feels authentic to you.
- Knowing your toolkit – You don’t need to be a tech nerd, but getting cozy with some basic video editing tools is a must. Whether it’s in-app features or external software, knowing your way around various editing tools will help you polish your reels to perfection.
- Knowing the right hashtags: Hashtags are like secret pathways that lead your target audience straight to your content. Use them wisely to increase your reach and get your reels seen by the right eyes.
- SEO mastery: Using the right keywords and hashtags can help your content travel far and wide, reaching more eyes and ears. It’s about making sure your reel is at the right place at the right time.
Looks overwhelming?
Don’t worry! We are here to guide you through all of it. Our expert, Rishee Rhudra, has created this short video explaining how you can master the art of reel-making for your clients. How to create reels for successful professionals & startup founders