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Courses For Remote International Work , Executive Certificate Course (Live Classes)
Content Marketing and Strategy
Duration - 6 Month, 8-10 hours/week
Course fee: - INR 60000
This course is recognized by the National Skill Development Corporation, a PPP under the Ministry of Skill Development and Entrepreneurship of the Government of India. You will receive a certificate cobranded by NSDC and Skill India on successful completion.
Key Highlights
Master Content Marketing Trends: Keep up with the latest to craft impactful content that engages your audience.
Leverage AI in Content Creation: Use AI tools to streamline creation, optimize strategies, and boost engagement.
No Prior Experience Needed: This course offers practical strategies for all skill levels, from beginners to seasoned marketers.
Interactive Classes Participate in live, practical classes for hands-on content marketing experience.
Freelance Opportunities: Acquire skills for freelance content marketing and create a client-attracting portfolio.
Expert Instructors Learn content marketing through real-world insights from industry experts and guest lectures.
Dynamic Curriculum: Benefit from a constantly updated curriculum that reflects the latest content marketing trends.
Real-World Projects: Implement your skills in real-world projects to build a professional portfolio.
What is unique about this course?
- Comprehensive Curriculum & Live Online Classes: Covers all facets of content marketing with live sessions after work hours, including SEO and strategy, with session recordings available.
- Expert-Led Sessions with Personalized Coaching: Interactive expert-led classes complemented by personalized coaching and detailed feedback to enhance learning and skill application.
- Pitching Guidance & Placement Support: Offers step-by-step coaching on pitching services, along with placement assistance and help building freelance profiles.
- Portfolio Building & Industry Certification: Complete real-world projects for a robust portfolio and gain a recognized certification to enhance marketability.
- Exclusive Tools and Global Perspective: Access to industry-standard tools and content strategies tailored for international markets.
Course benefits
- Diverse Job Opportunities: Work with startups, SMEs, and professionals across industries as a content marketer, earning a competitive income.
- Flexible & Remote Work: Escape the traditional office setup and commute; work from anywhere in the world with flexible hours, earning over USD 2,000 per month.
- Varied Employment Types: Choose between full-time, part-time, or freelance opportunities, depending on your preference.
- High-Demand Skills: Learn skills that are in high demand, making you an invaluable asset to influencers, entrepreneurs, and executives willing to pay USD 10-20 per hour.
- Efficient Learning: Master content marketing skills in just six months through part-time study.​
Who Should Take This Course?
- Content Professionals: Ideal for copywriters and content creators aiming to enter the international job market.
- Remote Job Seekers: Suitable for anyone with good communication skills seeking high-income remote opportunities.
- Students & Young Parents: Great for college students seeking financial independence and young parents wanting to work from home.
- Residents of Underserved Areas: Beneficial for individuals from small towns or rural areas with limited local job prospects.
- Business Owners: Helpful for entrepreneurs looking to boost their business with effective content marketing strategies. Basic English, computer, and internet skills are necessary.
Your potential employers or clients?
- Global Content Marketing Agencies & Digital Powerhouses: Gain experience with industry leaders and collaborate on high-impact projects and campaigns.
- Innovative Startups & E-commerce Giants: Shape and develop content strategies that drive growth and customer engagement in dynamic environments.
- Leading B2B and Fintech Companies: Create targeted content that nurtures leads, drives conversions, and simplifies complex financial products.
- Non-Profits, Edtech, and Healthcare Brands: Develop engaging content that supports educational goals, promotes health, and drives charitable contributions.
- Local Businesses & Freelance Ventures: Enhance local business presence and build a diverse portfolio as you develop your own content marketing business.
What You Will Learn
- Core Content Creation: Understand the importance of content creation, including popular types and formats like articles, blog posts, whitepapers, newsletters, and brochures.
- Specialized Writing Skills: Develop skills for writing marketing content, high-conversion landing pages, email funnels, and website content.
- SEO and Engagement Techniques: Learn SEO techniques to enhance visibility and content preparation strategies to onboard and engage clients.
- Client Interaction: Master drawing, engaging, and retaining clients through effective communication and content.
- Content Strategy Development: Gain strategies to plan, create, and share content effectively with your target audience.
Training Methodology
Online 24/7 access
Continuous access to learning materials through an online management system, including mobile apps for Android and iOS.
Hard Copy Study Material
Study materials in hard copy format are couriered directly to your address.
Practical Exercises & Feedback
Engage in bi-weekly practical exercises with detailed written feedback to enhance learning.
Live Online Classes & Doubt Clearing
Participate in live, video-based classes to discuss exercises, ask questions, and receive personal feedback; additional live doubt clearing sessions and online forums are available.
Flexible Scheduling
Classes are scheduled for convenience outside of regular work hours, typically on Sunday afternoons or weekday evenings from 8:00-9:00 PM.
Placement Support
Receive assistance with placements for jobs, internships, and freelancing opportunities.
Money-back guarantee
If you take this course, follow it diligently for a month, attend all classes and do all the exercises but still do not find value in it, or are not able to understand or follow it or not find it good for any reason, we will refund the entire course fee to you. It is a 100% money back guarantee with only one condition, you must pursue it properly for a month. If you don’t find it valuable after that, get your entire money back.
Online Faculty
Yash Vijayvargiya,
Content Head, Skill Arbitrage, Advocate, Madhya Pradesh High Court, ex-BPCL.
Tanisha Malla,
Principal Associate, Skill Arbitrage
Vriti Yadav,
Senior Associate at LawSikho/Skill Arbitrage
Rishi Rhudra,
Deputy Director, Content Team Skill Arbitrage
Syllabus
Lead Generation Content 
Creating high-conversion landing pages
Writing effective case studies & success stories
Whitepapers and giveaway content
Understanding offers and enhancing them
Writing brochures
Blogging
Guest posting
Guest Interviews
Driving referrals through content
How to write ad scripts
How to write webinar scripts
Building a blog for tech companies that helps in lead generation
SEO, keyword research
Copywriting
Story telling
Research and compilation
Documentation and case studies
Long form articles
Opinion pieces
Guest posting for linkbuilding
Creating high quality call to actions
Conversion optimization
Studying analytics
Building social media presence and community for a startup
Copywriting
Understanding/ profiling audience and market research
Studying other successful content creators and modelling them
Engaging regularly with the audience
Lead nurturing content
Email funnels
WhatsApp funnels
Lead revival and reengagement funnels
Newsletter
Building an email funnel to convert leads
Lead nurturing through emails or direct messages on whatsapp/telegram etc requires sharp content - not too long but very valuable
High quality research
Deep understanding of what is valued by your audience
Copywriting that leads to sales
Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
Managing delivery rates, creating flows (what happens if someone does not open a certain email? What do you send next?)
Optimizing subjectlines
Studying analytics
Content strategy for inbound marketing
Identifying resources our potential clients want
Creating high quality resources
Creating landing pages that convert
Making sure people are opening mails and using our content
Following up to make them take action and buy our product
Staying in touch even after they buy to ensure client delight through content
Writing a high conversion landing page
Identifying problems that resonate with audience
Proposing a solution
Explaining why this solution will work
Educating the prospect about why they should use our product or service v. our competitors
Powerful call to action
Brand building
Founder brand on social media
Launch a interview site/podcast
Thought leadership blogposts
Writing press releases
Networking with journalists, bloggers and influencers
How to react to social media criticism with high quality content
Team building-related content creation
Recruiter branding
Team onboarding content
Training manuals
Monthly letter from CEO
Fundraising-related content creation
Investor updates
Cold email process for angel investor & VC outreach
Sharing competitive advantages strategically on social media
Customer Success and Delivery Content
Call scripts
Storytelling for inhouse process documents
Product walk-throughs
Feature releases
Highlighting Inspirational Journeys/Testimonials
Radha Harilal, a lecturer at Symbiosis College, transitioned into content creation and digital marketing with the help of Skill Arbitrage. According to her, before joining SA, she struggled with outreach and pricing for freelance projects. She was impressed by the in-depth topics of the boot camp, and Radha enrolled and, along with her husband, quickly secured a steady client on Upwork, earning $150 per month. By following the course strategies, she signed up another client for $497. She found the constant support from mentors like Tanisha, Vriti, and Garima unparalleled. Radha believes their dedication has transformed her aspirations into actionable steps, and she is confident that her dream of creating a content creation and digital marketing agency will be fulfilled soon.
Radha Harilal
Dr. Lakshmi Shastry, a dentist by education, found a new direction in her career thanks to Skill Arbitrage. After struggling with low-paying clinic jobs and limited opportunities, she attended the Skill Arbitrage boot camp in October 2023. According to her feedback, the boot camp provided immense value, and she started applying the skills she learned, including extensive use of ChatGPT. By February 2024, she had saved enough money to enroll in the full course. The initial sessions boosted her confidence, and by April 22, she landed her first client from the Philippines, earning Rs. 10,000 even before completing her first month. In her opinion, the course provided a blueprint for setting up her freelancing processes, and the support from the mentors has been invaluable. With newfound confidence and skills, she is now on her way to establishing her own freelancing service and turning it into an agency.
Dr. Lakshmi Shastry
Course Plan
Standard
₹ 60000
incl. of all charges
Instructor led course with online live classes
Online exams (give exams as per your convenience on given time slots)
1 online live class/ week (24 weeks)
2 practical exercises per week
Hard copy certificate (by courier)
Printed study material (by courier)
Course completion criteria: Complete 50 percent of the total exercises (18 exercises to be completed) along with MCQs test.
Placement assistance for internship, jobs and referrals CV enhancement
Guidance on professional networking
Training for writing and publishing articles
Access to updated content online for 3 years
Doubt-clearing within 24 hours
