Let’s say that you want to pitch your content writing services to a Silicon Valley startup. 

How would you go about it? 

The first step is to find nascent high-potential startups. 

Visit a startup accelerator’s website such as Y-Combinator, TechStars, etc. in any country of your choice.

Choose accelerators in advanced economies, so that you can benefit from cost advantage.   

These accelerators usually support early stage startups in “batches” or “cohorts”, and publicly display the startups that they are working with on their website, so finding startups accelerated by them is very easy.  

Ideally, you should target smaller startups from recent batches because, unlike established startups like Airbnb or Dropbox which can afford expensive talent, smaller startups will value any assistance that they can get in their initial stages from new entrants and will be more eager to work with you.   

I found one startup called Roame in Y-combinator’s recent batch, which enables people to search flights that can be booked using an individual’s credit card loyalty program.   

How should I pitch content marketing services to them?

I visited their website. Here’s what I found:

This website does a great job of explaining the value proposition of the company on the first page. 

Their intention is to get users who land on the website to sign up and then take one of their paid plans, ideally. 

They get straight to the sale, which is very good. Some users will be convinced immediately and sign up and take a paid plan.

However, this may only be the case for a tiny percentage of the visitors. 

What about the rest, who don’t sign up immediately, but they find their offerings worth exploring later on?

For example, I myself have multiple credit cards, and need some time to check whether my credit cards’ loyalty programs are covered or not, but I may not be able to do that right now. 

There is a huge likelihood that I will forget to check this later, unless I have a reminder, or the brand is able to hit my mailbox.

Same for thousands of other users, who could turn into paid clients. 

Unfortunately, Roame did not prompt me to submit my email on the website in case I didn’t sign up myself. 

This is a lost revenue opportunity. 

How can you help them as a content writer? 

You could assist them increase revenues by implementing a few key changes.

1. A sign-up form upfront offering a freebie/discount coupons as an incentive to sign up 

2. A free downloadable guide explaining how to save thousands of dollars by redeeming credit card points to fly to exotic dream destinations – you can create the content for this guide. You can even finalise it into a nicely designed e-book by using AI tools without having designing skills yourself.  

3. Implement a popup (called exit intent popup) for visitors who are on the website for 5-10 seconds but do not sign up, or who try to close the window – so that they are encouraged to download a free guide before they leave. This will enable communications from Roame to later hit their inbox.   

4. You can repurpose content from existing guides to send via email, reels, social media posts, YouTube videos, etc.  

5. Write an email funnel to educate them about how Roame works, showcase case studies of people who flew to their dream destinations using Roame’s program, and send promo offers and discounts.

These are just some examples. There could be many more. 

Do you think that Roame can get more sign ups and conversions if they implement some of these innovations? 

Definitely, yes. 

Like Roame, thousands of other international startups in advanced economies can benefit from content writers services that are provided remotely by Indian content writers.  

How do you pitch such services to them? 

Here’s how I’ll pitch this service to them, after finding them on LinkedIn/Twitter/or their email ids: 

Hey |Tim|, 

Roame is a truly revolutionary product!  

I just identified that several interested customers who land on the website might bounce off if they don’t immediately sign up, just because they didn’t have the time/bandwidth to sign up right then. 

This is lost revenue for your business, and by implementing a few tweaks, you could prevent this and increase leads and conversions. 

For example, you could implement a sign-up & exit intent form that immediately provides a free downloadable guide on how your top 5 customers fulfilled their travel dreams through air miles redeemed through Roame 

This is just one idea, but there are many other things that can be done. 

Let’s sync up soon on Zoom if you’re interested to discuss more! Just hit “Yes” and I’ll share a couple of time slots. 

I’ll bet that you will see some results in 15 days! 

Cheers.

|YOUR NAME|

If someone wrote this to me for my own company, I’d definitely be interested. 

If you send such a message to 10 potential clients, at least 1 or 2 of them will revert.

There are many interesting follow-up messages that you can send, if you don’t get a response from Tim, who is one of Roame’s founders. 

Once you get on a Zoom call, you can pitch your services, maybe offer something for free, and if the client likes your work, you could get paid work! 

This kind of work pays far more than regular and commoditised blog-writing work that pays 30p per hour. 

You can create your own offers that pay you USD 2000 or more for a week of work!

The amount you charge is determined by the value that you generate, not by the manual effort that you put in to write the content.   

However, remember to reach out to startups that are not already big, preferably pre-series A, under 20 members.

This is just one example – there are many other highly-persuasive messages that you can send, many other content-writing services that you can pitch.

You need to distinguish yourself from thousands of other content writers.