Learn the exact sales script that lets you sell high-ticket products to people who have never heard of you. This article breaks down the Star Story Solution framework and shows you how to use it to write sales pages that convert cold traffic into first-time buyers. It is perfect for freelancers who want to turn strangers into paying customers without using gimmicks.
Table of Contents
Previously in Funnel 2…
Raja, Savitha, and Harsh learned how to build a simple 2-step funnel for themselves with the “free + small ask” trick. Now, with ad money on the line, they have to learn how to sell an ₹8,000 barefoot shoe to total strangers. In this article, they’ll discover the Star Story Solution script and how to turn cold traffic into paying customers on first contact.
(Continued…)
Raja stirred his coffee. “We cracked the funnel. Got the conversions. Why did it feel like a funeral in there?”
Harsh slumped back in his chair. “Because we just got promoted from freelancers to miracle workers.”
They were huddled at a street-side café in Chennai. Raja, Savitha, Harsh, and Parvathishankar. A few hours ago, Neel Marathe had called them to BareMode HQ to celebrate. The last funnel worked. They sold out the new insoles in days. It was textbook.
But then Neel walked in with a new kind of energy. Not founder energy. Fundraising energy.
“I’ve got VC offers on the table,” he said. “Big ones. If we take them, we go global. But that means more traffic, more reach… and more pressure.”
He didn’t pause for dramatic effect. He didn’t need to.
“I don’t want to spend crores on ads just to sell PDFs and email courses. I want people to see a single ad, click once, and buy an ₹8,000 shoe without knowing who the hell we are.”
Silence.
Then he added, “You’ve got 24 hours. Give me the pitch that makes strangers buy our most expensive product on first contact.”
Now, in that noisy café, they finally said what none of them wanted to admit.
“This isn’t about landing pages or lead magnets anymore,” Savitha said.
Harsh nodded. “It’s about writing a script that sells to people who don’t trust you, don’t know you, and don’t care.”
Raja looked at Parvathishankar. “So, how do we do that?”
Parvathishankar didn’t blink. “With the Star Story Solution. It’s not a script. It’s a weapon.”
1. Selling expensive products to cold traffic is hard
Harsh tapped the side of his cup. “What Neel’s asking for… that’s not normal.”
“Nope,” Raja said. “He wants strangers to drop ₹8,000 on a shoe they’ve never worn, from a brand they’ve never heard of, after watching a single ad.”
Savitha leaned in. “That’s cold traffic. No trust. No warmth. Just curiosity. Maybe.”
Parvathishankar nodded. “You’re not selling shoes. You’re selling belief. And belief takes time, unless your copy does the heavy lifting.”
Here’s what makes this so hard:
- Cold traffic doesn’t trust you
They didn’t search for you. They didn’t ask for you. You interrupted their feed. You are one scroll away from oblivion. - Expensive products need more belief to convert
The higher the price, the bigger the leap. ₹500? Maybe. ₹8,000? Now they’re asking: Who are you? Is this real? Will this work for me? - You don’t have time to warm them up
You’re paying for every second they stay. If they don’t get it fast, they’re gone. If they don’t want it now, you’ve lost.
Raja summed it up. “We’re not warming them up. We’re not building a relationship. We’re kicking down the door and making a sale in 60 seconds flat.”
2. You need a proven sales script
Savitha pulled out her notebook. “We can’t just throw clever lines at them and hope something sticks.”
“Nope,” Harsh said. “If this ad flops, it’s our fault. Not the product. Not the traffic. Ours.”
Parvathishankar took a sip. “That’s why you need a script. Not tricks. Not hacks. A structure that works.”
Here’s why:
- Ad costs punish bad copy
If your words don’t convert, the algorithm buries you. You pay more for worse results. You can’t afford to improvise. - Random persuasion tricks won’t work on strangers
Cold readers don’t care about your clever metaphor or fancy CTA. They want a reason to believe. Fast. - You need a structure that builds belief fast
You need a frame that grabs attention, tells a story that’s easy to believe, and connects it to a solution they want. That’s not copywriting. That’s engineering.
Raja looked up. “Okay. So what’s this script?”
Parvathishankar smiled. “It’s old. It’s tested. And it works. It’s called Star. Story. Solution.”
He placed his cup down gently.
“And once you learn it, you’ll never write cold copy the same way again.”
3. Star. Story. Solution.
Raja raised an eyebrow. “So… how does it start?”
Parvathishankar tapped his fingers on the table like a war drum.
“You don’t start with the product. You don’t start with benefits. You start with the punch.”
He pushed a notepad toward Raja and wrote just two words:
Pattern Interrupt.
1. Pattern interrupt
Raja sat forward, clearly intrigued but also slightly confused. “So, you’re telling me I need to hit them with something unexpected right from the start?”
Parvathishankar nodded. “Exactly. You don’t ease into it. You hit them with something that makes them stop, something they didn’t see coming.”
Raja raised an eyebrow, his curiosity piqued. “Like… what?”
Parvathishankar smirked. “Like asking, ‘What’s common between an ex-special forces commando and you?’”
Raja blinked. “Wait, that’s a real question?”
“It’s the perfect question,” Parvathishankar said. “You see, the moment you ask them that, they have no choice but to pay attention. They’re thinking, ‘What does this have to do with me?’ and that’s when you’ve got them. You’ve disrupted their usual pattern of thought.”
2. Core-desire questions
Raja chuckled. Okay, so now they’re paying attention. What next?
Parvathishankar leaned in. Now you whisper to their deeper wants. Not surface-level goals. I’m talking about what they actually fantasize about when no one’s watching.
He continued. So after ‘What’s common between an ex-special forces commando and you?’, you follow with a set of questions that tease their core desires. Like…
Have you ever wanted to feel strong again? Not gym-strong. Mountain-strong. Wild-strong?
Do you secretly miss the way your body used to move before the desk job and the dad-bod?
Ever wondered if your feet are the reason you feel tired all the time?
Raja nodded slowly. You’re not selling shoes. You’re selling the feeling of reclaiming something primal.
Parvathishankar smiled. Exactly. You’re helping them remember what they’ve almost forgotten.
3. Agitate past failures
Raja was already scribbling notes. “Okay, so we’ve hit their desire. Then what?”
Parvathishankar sipped his coffee. “Now you rub a little salt. Gently. You remind them of every time they tried and failed. Not to mock them. To show you understand.”
Raja raised an eyebrow. “How do you do that without sounding like a jerk?”
Parvathishankar turned the notebook to him.
Have you ever tried barefoot shoes… only to end up with sore knees and zero motivation?
Bought the most expensive running shoes, and still felt wrecked after a 2K?
Told yourself you’d ‘get back in shape this year’… and quit before week two?
Tried stretching, foam rollers, supplements, new diets and nothing stuck?
Ever felt like no matter what you tried, your body just wasn’t listening anymore?
Parvathishankar looked up. “We agitate failure to make relief sweeter. It’s not manipulation. It’s empathy with teeth.”
Raja underlined that. Twice.
4. Big promise / The one thing
Harsh leaned forward. What do we promise after all that?
Parvathishankar didn’t blink. One thing. Not ten features. One shift they’ll feel in their bones.
He scribbled on a napkin.
These shoes won’t cushion your feet. They’ll retrain them.
Harsh nodded. Like… a reset.
Exactly, said Parvathishankar. A return to how your body was meant to move.
You don’t need support. You need your strength back.
5. Introduce the star
Savitha tilted her head. So… who says all this?
Parvathishankar tapped the page. The star. The voice they trust. Could be the founder. Could be a customer. But it has to be someone real.
He wrote:
My name’s Neel. Ex-special forces. I used to run 10Ks in army boots. Then I took a desk job. Within 2 years, I couldn’t run 2K without pain. That’s when I built BareMode.
Savitha read it and smiled. It feels like a story. Not a pitch.
It is, said Parvathishankar. A story that earns attention.
6. High drama
Raja raised an eyebrow. “So we don’t ease them in? We hit them with the worst moment?”
Parvathishankar smiled. “Exactly. Start right in the thick of it. No build-up. Just pure drama.”
He jotted down a line:
I woke up in the hospital. Not because I got injured in the middle of a mission. But because I was just trying to get my son’s football out of a tree.
Harsh let out a laugh. “Now that’s a hook. They’re going to wonder how the hell that happened.”
“Exactly,” Parvathishankar said. “It pulls them in. They want to know, how did we get here?”
7. Backstory WALL
Harsh frowned. “This needs tension. The hospital hook is strong, but it skips the struggle.”
Parvathishankar nodded. “That’s what the backstory is for. It shows the cost of the lie.”
He scribbled:
Six hours before I landed in the hospital, I was just trying to get my son’s football out of a tree. I thought I could handle it. But I wasn’t the same guy anymore.
After years behind a desk, I trusted the doctor who said, “You need support shoes. You’re too old for barefoot nonsense.” So I wore them. Cushioned soles. High arches. Safety.
But every hike felt worse. No ground feel. No control. I kept pushing until I slipped.
I didn’t fall off a cliff. I wasn’t running from danger. I was trying to play dad. And those shoes, those safe padded shoes, put me in a hospital bed.
8. Identify the problem
Raja leaned forward. “So after the fall, we spell it out?”
Parvathishankar nodded. “Yes. The audience should hear the problem loud and clear. No poetry. Just the truth.”
He wrote:
The problem I had was simple. I listened to people who’d never lived my life. They told me I needed support. Stability. Padding.
9. Epiphany / Declaration of independence
Savitha frowned, tapping her pen. “So we show the moment of change, right? The moment they decide to fight back?”
Parvathishankar smiled. “Exactly. This is where the character wakes up and decides they’ll never be the same again.”
Savitha nodded and wrote:
That’s when I had my big ‘aha’ moment. I wasn’t going to follow the rules anymore. I was done with those padded lies. I needed something real, something that could connect me to the earth. Something that could bring me back to who I was meant to be.
It was time to break free. Time to reclaim control.
10. Your path to finding the ultimate solution
Harsh leaned forward. “So this is where we show the false starts? The stuff that didn’t work?”
Parvathishankar nodded. “Exactly. Show the stumbles before they found the real fix. It makes the final solution feel earned.”
Harsh scribbled:
So, first I tried the fancy orthopedic shoes. The ones with extra gel, extra foam, extra everything. They made me feel like I was walking on pillows. But that didn’t work at all. My knees hurt. My back screamed. I felt slower, weaker.
Then I tried barefoot walking around the house. Felt good, but the moment I stepped outside, every rock and twig was an enemy. I needed something more.
I wasn’t looking for comfort anymore. I was looking for control.
11. First sign of success
Savitha asked, “So after all that failure, we finally show something working?”
Parvathishankar said, “Yes. This is the first crack of light. Keep it small but believable. It signals the turning point.”
Savitha wrote:
And that’s when I finally tried a pair of barefoot shoes. Not some padded monstrosity, just a thin sole, wide toe box, zero drop.
And guess what? This time it worked.
I didn’t feel protected. I felt present. My feet were sore, sure. But my knees didn’t hurt. My back didn’t complain. For the first time in years, I felt like my body was mine again.
12. Conspiracy
Raja raised an eyebrow. “So, after all that, you’re telling me there was more at play?”
Parvathishankar nodded. “Exactly. Sometimes, it’s not just about what you’re doing wrong. It’s about what others are doing to keep you stuck.”
Raja jotted down:
And that’s when I realized it wasn’t my fault. It wasn’t just my body that was out of shape. It was the whole damn system.
The shoe industry, the experts, the doctors, they were all in on the lie. They wanted us to believe we needed more cushioning, more support, that we were too fragile to handle the truth: we were built for the ground.
They fed us this illusion, kept us dependent on their products. And all along, the real solution was right under our feet.
13. The big lie
Raja leaned forward, deep in thought. “So what was the big lie that held you back all those years?”
Parvathishankar gave a knowing smile. “It was the idea that comfort equals strength.”
Raja scribbled it down:
For years, they had been telling me that more cushioning, more support, was the answer. That we needed these padded shoes to protect us, to keep us safe. But in reality, they were only keeping us weak.
The truth is, the more I relied on those soft, cushioned shoes, the less I was in tune with my body, with the ground beneath me. I wasn’t getting stronger; I was getting dependent.
That was the lie: comfort doesn’t make you stronger. Real strength comes from connecting with the earth, from feeling every step.
14. Common enemy
Raja stared at Parvathishankar, piecing it together. “So if it wasn’t Neel, then who or what was really to blame?”
Parvathishankar’s face turned serious. “The real problem is the system. The entire industry that profits off of selling comfort over actual performance. Those shoe companies, the so-called experts, and the medical professionals pushing this idea. They were all part of the problem.”
Raja jotted it down:
The real enemy wasn’t me or my body. It was the misinformation that’s been fed to us. The shoe industry, the doctors who recommend these padded solutions, they all convinced us that comfort was the answer. But they’re the ones who kept us from real strength.
It wasn’t about our feet or our age. It was about a lie that kept us weak, a lie that allowed companies to profit off of our ignorance.
15. Rapid growth
Raja looked at Parvathishankar. “So, once Neel discovered the truth, that’s when everything started moving fast?”
Parvathishankar nodded. “Exactly. Neel stopped following the standard advice and started taking control of his own solution. Once he did that, everything clicked. His body responded, and his strength began to return. The pain lessened, and he started making progress faster than he ever imagined.”
Raja jotted it down:
Once Neel realized the truth, everything changed. He stopped relying on traditional solutions and looked for what would truly work. And just like that, his body responded. The pain lessened, his strength returned, and he was doing things he thought he never could again.
He was moving forward, and fast.
16. Case studies
Raja raised an eyebrow. “So, Neel’s success wasn’t just a one-time thing, right? There are others who have gone through something similar?”
Parvathishankar smiled. “Exactly. Neel’s breakthrough isn’t unique to him. Many others have experienced the same transformation after rejecting the traditional methods and taking control of their own path.”
Raja wrote it down:
It wasn’t just me. Others have experienced similar transformations by rejecting what they were told would work. From athletes recovering from injuries to everyday people regaining their mobility, the results speak for themselves. When they stopped following conventional advice and started doing what truly worked, progress came faster than they could have imagined.
17. Hidden benefits
Raja raised an eyebrow. “So, Neel didn’t just gain his strength back. There was more?”
Parvathishankar smiled. “Exactly. Sometimes, the real benefits come from what you don’t expect.”
Raja jotted it down:
What Neel didn’t expect was that his new approach didn’t just restore his mobility, but it also gave him a renewed sense of purpose. The confidence he gained from his physical transformation spilled over into his business, his relationships, and even his personal outlook on life. What started as a way to regain his strength turned into a complete mental and emotional shift.
18. Formal introduction
Savitha paused, looking at Parvathishankar. “So, we’ve shown Neel’s journey. But now, we need to introduce the solution, the product that helped him.”
Parvathishankar nodded. “Yes, now it’s time to present it as the key turning point.”
Savitha jotted down:
And that’s why I created BareMode. These aren’t just shoes. They’re a way for me to reconnect with the earth and my old self. No more cushioned, padded nonsense. Just tough, durable shoes that give my feet the freedom to move the way they were meant to. Pure traction, no gimmicks. The way shoes should be.
19. Pain and cost
Harsh leaned in. “Neel’s not the kind of guy who buys from a catalog. He’d build the damn thing himself.”
Parvathishankar nodded. “Exactly. Show what it took to make BareMode real.”
Harsh wrote:
It took me two years, four factories, and more prototypes than I can count. I flew to Himachal to test the soles on real terrain. I blew through my savings and almost gave up when the first batch failed. But I wasn’t going to settle. I knew what I needed didn’t exist, so I built it. Every stitch, every layer, every material battle-tested. It nearly broke me. But it was worth it. Because now I know it works.
20. Ease
Savitha asked, “So now we show how it fits into their life without friction?”
Parvathishankar nodded. “Yes. No struggle. Just slip in and go.”
Savitha wrote:
The best part? I don’t have to think about it. I lace them up and go. Whether it’s a hike, a run, or just chasing my kid around the park, it just works. No foot pain. No second-guessing. It makes staying active so much easier.
21. Speed
Harsh tapped his pen. “So now we highlight how fast life moves once they use it?”
Parvathishankar nodded. “Exactly. Show them time saved, not just effort.”
Harsh scribbled:
What used to take me 20 minutes of prep. Taping my foot, stretching, bracing myself for pain. Now it takes less than two. I’m out the door in barefoot shoes before my coffee even cools.
22. “So” benefits
Savitha looked up from her notes. “We’re not just listing features now. We’re tying them to real-life outcomes, right?”
Parvathishankar nodded. “Right. Each benefit should answer, so what?”
Savitha wrote:
The zero-drop sole activates your foot muscles again, so you build strength just by walking to your car. The wide toe box restores your balance, so you stop wobbling and start moving like you used to.
23. Social proof
Harsh scrolled through the BareMode WhatsApp group. “Man, Neel’s customers don’t hold back. They’ve got punch.”
Parvathishankar nodded. “Good. Let’s pick ones that speak directly to the transformation.”
Harsh read out loud as he typed:
“I wore cushioned sneakers for years and thought the pain was just part of aging. BareMode gave me my legs back.”
“My physio told me I’d never run again. Two months in BareMode and I’m chasing my grandson in the park.”
“I haven’t felt this grounded since school. These aren’t just shoes. They’re a reset button.”
24. Make the offer
Savitha leaned back. “Alright. Time to lay it out clean. What exactly are they getting?”
Parvathishankar replied, “Be simple, be specific. Spell it out like a checklist.”
She typed:
Would you like to get access to:
- A battle-tested barefoot shoe designed by a former army man
- A 30-day ground recon plan to ease your feet into the switch
- A no-questions-asked return policy if it doesn’t feel right
- A private customer-only community for tips, trails, and training
All packed inside the BareMode Starter Kit.
25. Build value
Harsh squinted at the screen. “We’ve shown the product. How do we make it feel like a steal now?”
Parvathishankar said, “Stack real value. Bonuses that remove excuses.”
Harsh typed:
Plus, you’ll get:
- A bonus video workshop: “How to Transition from Cushioned to Barefoot Without Injury”
- A printable foot-strength tracker so you can see gains week by week
- A free one-on-one fitting call with our team so you get the perfect size
- Early access to future launches and gear drops
All free when you grab the Starter Kit today.
26. Float a fake price
Savitha tapped her pen. “So now we anchor a high number, right? But it’s gotta feel real.”
Parvathishankar nodded. “Yes. Price it like a movement, not a product.”
Savitha wrote:
The total value of all this is easily ₹19,000. Why? Because you’re not just getting a pair of shoes. You’re getting your body back. Your confidence back. Your connection to the ground, back.
And honestly, if you told me I could feel like myself again for nineteen grand… I’d have paid it. No questions asked.
27. Emotional close (If/All)
Harsh leaned in. “This is where we push them to feel the decision. Not just think it.”
Parvathishankar nodded. “Make it impossible to say no by showing how little it takes to change everything.”
Harsh wrote:
If all this did was let you play football with your kid without fear of falling, would it be worth it?
If all this did was stop the pain that shoots up your spine every morning, would it be worth it?
If all this did was help you feel strong again… would it be worth it?
You know the answer.
What would be your answer if I said I’m selling it for a limited time for ₹8,000, only?
29. Guarantee (Logic)
Savitha asked, “How do we make the risk feel like zero?”
Parvathishankar replied, “Shift the weight off their shoulders. Take it on yourself.”
Savitha wrote:
Try BareMode for 30 days. Walk, hike, run. Live in them.
If you don’t feel stronger, more stable, more in control than you have in years, send them back. No questions.
I’ll take the loss. You keep the clarity.
Because I’d rather lose money than let another person live disconnected from their body.
30. Inject scarcity (Fear close)
Harsh leaned forward. “Alright, how do we stop the scroll and get them to act right now?”
Parvathishankar said, “Fear of missing out works better than fear of failing.”
Harsh nodded and wrote:
We’re doing a limited run.
Not to play games, but because I can’t scale quality and speed at the same time.
Once this batch sells out, it’ll be weeks before the next one drops.
So if you want a pair, now’s the time.
31. Future pacing
Savitha asked, “What’s the next nudge?”
Parvathishankar said, “Show them the version of themselves they’ve been avoiding. Then promise they can become that person.”
Savitha jotted:
Just imagine what life will be like when your body listens again.
When your feet move how they’re supposed to.
When the mountains don’t feel like walls anymore.
You’ll wake up, lace up, and go, without second-guessing your strength.
You’ll trust your body again.
And that changes everything.
32. Call to action
Harsh leaned forward. “So we’ve built trust, shown proof, painted the dream. What now?”
Parvathishankar didn’t hesitate. “Now we tell them exactly what to do. No cleverness. Just clarity.”
Harsh wrote:
So click the button below right now.
You’ll be taken to a secure order form where you can choose your size and get your first pair of BareMode shoes shipped to your door.
No guesswork. No delay. Just the fastest path back to the ground.
33. Post selling
Savitha asked, “What about the people who are still hesitating? Not the skeptics—just the slow movers.”
Parvathishankar nodded. “You speak to them as if the train’s already moving. That’s how you create real FOMO.”
Savitha jotted down:
For those already ordering, your pairs are getting packed right now.
You’ll get a confirmation email in the next 5 minutes. Shipping starts tomorrow. And in just a few days, you’ll feel that first step, bare, connected, and alive.
If you’re still thinking about it, just know… the comeback has already begun.
34. Take away selling (Warning)
Harsh raised an eyebrow. “Wait, we actually tell them it’s okay if they don’t buy?”
Parvathishankar replied, “Exactly. Pulling away creates power. You make them feel like they’re the ones missing out.”
Harsh wrote:
You see, I’m not trying to convince anyone.
This isn’t some mass-market thing. We make these in limited runs. And if it’s not for you, that’s okay. Honestly, these are for the few who are done with soft lies and ready for hard truths.
If you’re not there yet, no worries. Just don’t say I didn’t warn you.
35. Close with reminder
Savitha tapped her pen. “Last shot for the skimmers, right?”
Parvathishankar nodded. “Exactly. Stack the value, tighten the copy, leave no doubt.”
Savitha jotted this down:
Remember, you’re getting the only barefoot shoe built for ex-athletes like us. Real grip, real ground feel, real results.
You’ll get:
- The BareMode Origin shoe
- A 30-day rehab and strength-building plan
- A private invite to the BareMode Tribe community
And it’s backed by my zero-risk, full refund guarantee.
No more soft soles. No more soft excuses.
They stared at the printed pages on the café table.
Thirty-five beats.
One sales script.
No fluff. No filler. Just fire.
Savitha closed her laptop. “So that’s it. The full pitch.”
Raja exhaled. “He asked for a script that makes strangers buy an ₹8,000 shoe on first contact.”
Harsh nodded slowly. “We just wrote it.”
Parvathishankar didn’t say anything. He just pushed the stack of pages toward Raja.
“You know what to do.”
Raja looked down at the script. Then back at the others.
“This isn’t copy.”
They waited.
“It’s war paint.”
They stood up.
Time to take it to Neel.
(To be continued…)
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