If you want to be rich and successful as a content writer, your content must solve business problems.

Which business problems can your content solve? 

There are many – revenue generation, reducing refunds and referrals, conversion content, personal brand-building content, etc.  

If you commoditise yourself and say that you will write blog posts, you will find it hard to earn enough. 

You will also be competing with everyone else who can do it. 

At max, you could make 50 or 100 dollars.  

What if you can help a business generate USD 10k/month additional revenues with your content? 

Now, things are beginning to get interesting. 

Not everyone else can do it.

How are you going to do it?  

Here are 10 types of content that would help business owners drive revenue. 

1. Writing high conversion landing pages
2. Building email funnels to nurture leads through different stages of the buying process
3. Documenting case studies and success stories
4. Writing scripts for ads and videos
5. Generating content for webinars and workshops
6. Copywriting that helps build a startup social media presence and community
7. Creating brochures, websites and portfolios
8. Writing whitepapers to generate and leads
9. Writing newsletters to keep leads engaged
10. Creating content for cross-selling and upselling products, renewal reminders and incentives

There are many other things you can do, but these 10 are absolutely critical. 

But why?

The first problem that a business faces – How will buyers and clients discover them?

Through ads?

Well ads also need high quality content, but the need for content doesn’t end here.

Where should these ads lead them to? 

To a landing page that explains more about their product or service, or maybe a free webinar. 

The most important action that a startup wants users to take here is to sign up for their product or service. They will give their email or phone number for this. 

If the landing page is effective, more users will sign up. 

What will make users sign up on landing pages ? 

Amazing, focussed content, maybe a whitepaper, or a free download. That is called a lead magnet.    

What happens once users sign up?

They will need a set of emails that go to them everyday. 

What will these emails be about? 

Making them aware of the problems that they face, the pains, and the fact that they need a solution.

Case studies of people who have solved the problem using the startup’s offerings. 

Opportunities to reach out to the startup’s sales team – maybe to book a discovery call or a demo.

You will need to nurture these leads based on how they interact with emails.

Those who need to be aware of the problem are still at the “awareness” stage, and will need a different kind of content. 

Those who are already aware, and interested, and have a desire to make a purchase, will need different kinds of emails. 

Imagine that you can enable them to implement this funnel, and it generates a few thousand additional leads every month, some of whom get calls booked, and maybe a few new clients sign up every month. 

Every paid client pays an average of USD 5K to them. 

Can you charge USD 2K or 3K for this email funnel? 

If you are selling a 2 hr webinar, you will want these emails to excite people about attending the webinar, what lies ahead, and what other webinar attendees have accomplished.  

You will need to create the webinar content as well.

Imagine that your webinar helps to get 5 clients (that’s USD 50K) everytime the webinar is held. This webinar can be repeated a few times every month. 

Many of these SAAS softwares are very expensive. Companies may earn USD 10K per client annually. 

Will they be willing to pay you USD 5K for just writing this content?

Do you get the idea?

You need to solve business problems through your content, and not be a commoditised content-writer.

There are many small businesses and professionals who do not use ads to generate leads, but they will still want to use organic content, such as social media posts, instagram reels, YouTube shorts, etc.

You can write stories of their founders, employees, case studies of their successful customers, industry updates and push that out through social media, email, Whatsapp and on various websites so that their potential clients discover them.

Of course, now you need to learn how to do such things.

It is not that difficult, since you already write content. 

Just a few principles for each kind of content, understanding of customer/buyer psychology and storytelling and vrooooom.

You could get started.