How to find out if your business idea can make money before you invest in it

This article will help business owners test if their business idea can actually make money before they waste time, energy, or money building it.

Introduction

If, before starting my first business, someone had shown me a simple way to test whether the idea would actually make money or not, I would’ve saved months of stress, energy, and a lot of wasted cash.

But nobody did. So I jumped in blind, thinking passion was enough, and learned the hard way that not every idea is a profitable one.

And the reality that I learnt was that most people don’t fail because they’re lazy or not smart. They fail because they build something before checking if anyone even wants it. That’s why this blog exists.

No fluff. No theory. Just a step-by-step system to help you figure out before you invest a single rupee if your business idea is worth pursuing or not. Follow the steps, and you’ll know exactly where to spend your time and where to walk away.

The mistake everyone makes when trying to test their business idea

When people come up with a new business idea, they get excited. They want quick feedback, fast validation, and some kind of sign that says, “Yes, this will work.” And that’s where things go wrong.

Instead of testing whether people will actually pay, most people collect signals that feel smart but are completely misleading. These signals make you feel like the idea is solid, but in reality, they do nothing to prove whether the business will make money.

Let me show you what I mean:

They ask their friends or family, “Would you use this?” or “What do you think of this idea?” It feels like a quick, easy way to get feedback, but the answers are always biased. Friends don’t want to hurt your feelings. So they say nice things, encourage you, and tell you it sounds “cool.” But when the product launches, they’re the first ones to ignore it. What you get is emotional support, not real-world feedback.
They post about the idea on Instagram or LinkedIn and run a poll asking, “Would you be interested in this?” When 80% vote “yes,” it feels like a win. But there’s a big difference between someone clicking a button and someone actually buying. Polls measure curiosity, not buying intent. And if you confuse one for the other, you’ll overestimate demand and build something no one is ready to pay for.
They set up a basic landing page, run ads on it, and feel excited when people click. It might look like market interest on the surface, but clicks don’t mean anything if you’re not asking for a commitment. You’re just attracting window shoppers. Unless the visitor is asked to sign up, pre-order, or book a call, you’re not testing whether they’ll take action. You’re just measuring traffic.
They assume they’ll “figure it out later” and jump into building the full product. This is where things get expensive. You spend weeks or months building, designing, and preparing, only to find out that no one’s willing to pay for what you’ve made. By then, you’ve already burned time, energy, and money. And the damage is hard to recover from.

All of these mistakes feel like you’re making progress, but they quietly lead you in the wrong direction. They give you false signals, false hope, and no actual validation. And the thing is that getting real validation is not complicated.

You don’t need to spend money on tech or build a product first. You just need to follow a simple process that helps you find out early if people actually want what you’re offering and if they’re willing to pay for it.

So do not waste any more of your time doing it the hard way. Let me show you the step-by-step method to test your business idea properly before you invest a single rupee.

The step-by-step method to find out if your business idea will actually make money

Most business ideas don’t fail because of bad execution, but they fail because nobody wanted the product in the first place. If you skip these steps and start building blindly, you risk wasting months on something that has zero demand.

And while you’re busy perfecting your offer, someone else might already be out there, testing smarter and selling faster. But if you’re serious about making money from day one and want to know for sure whether your idea is worth building, I’ll show you exactly how to do it.

Here’s the step-by-step method to test your business idea the right way before you spend time, money, or energy building it.

Step 1: Write down your business idea in one simple sentence

This step might look too basic to matter, but it’s the first test that shows whether your idea is actually clear, or just sounds good in your head. Because if you can’t explain it in one simple sentence, then everything else you do, whether landing page, ads, or outreach, will fall flat. People won’t know what you’re offering, what it does, or who it’s for. And when they don’t get it, they won’t ask. They’ll just move on.

So, before you build anything, write your idea in one sentence that a 10-year-old could understand. If it’s that clear, you’re good to go. If not, you’re not ready yet. Here’s how to do it:

Start by saying it like you’re talking to a friend over chai

Most people mess this up because they try to pitch it instead of just saying it casually. They start using words like “AI-powered” or “disruptive” or “SaaS tool for performance optimization,” and end up sounding smart, but not clear.

So strip all that away and just say what it is. For example, “a tool that helps shop owners see which products are selling the most.” Because that’s what it actually is. And if your friend gets it in one line, so will your customers.

Make sure it’s specific about what it does and who it’s for

If your sentence sounds like “I help people grow” or “It’s a platform for creators,” then it’s not ready yet. That kind of vagueness might feel flexible, but in reality, it just creates confusion. You need to say what the product is, who it’s for, and what it helps them do, all in one line.

A good way to check is to plug it into this format: “It’s a [product or service] that helps [target user] do [specific task or result].” If it fits, and it still sounds natural, you’re on the right track.

Cut out all the buzzwords and filler terms.

This is where most people ruin a good sentence. They add fluff like “innovative,” “end-to-end,” “value-packed,” or “future-ready,” thinking it makes the idea sound better. But all it really does is water it down and make it harder to understand.

At this stage, you don’t need hype. You need clarity. So go back to your sentence and strip it down to the cleanest version. Say it out loud. If it sounds like something you’d actually say in a conversation, not a LinkedIn post, then you’re good.

Because the truth is, if you can’t explain your idea clearly, you won’t be able to test it properly. You won’t know what people are saying yes or no to.

But once you lock in that one-line version, everything else from your pitch, your page, and your messaging will fall into place without confusion. So, before anything else, fix this. This one sentence is your anchor.

Step 2: Define the problem it solves (and for whom)

Now that your idea is clear and easy to explain, the next step is to get sharp about why it matters. Because a good idea isn’t enough, as it only becomes valuable when it solves a real problem for a real person. And that’s where most people get stuck.

They try solving something vague like “helping businesses grow” or go too broad, saying “it’s for everyone.” But if the pain isn’t real or the person isisn’t unclearclear, the whole offer falls flat.

So in this step, your job is to pin down the exact pain your product solves and who exactly is feeling it the most.

Write down the exact problem your idea solves

Don’t think like a founder here. Think like the person who’s actually struggling. What’s frustrating them daily? What’s eating their time? What are they tired of figuring out manually?

If your answer sounds like “it helps save time” or “it improves workflow,” you’re still too vague. You need to go one level deeper. Write down the actual thing they’re doing that’s annoying them.

For example: “Small sellers waste 20 minutes per order manually copying addresses to shipping portals.” That’s not just a benefit, but it’s a real-world friction point. When someone reads that, they know you get what they’re going through.

Identify exactly who is struggling with that problem

Now zoom in on the person. Not “any business owner” or “any freelancer.” Get specific enough that you can picture them clearly. Think about who they are, what stage they’re in, and what tools or habits they already use that make this pain show up.

Don’t be afraid to niche down. If you say “Etsy or Shopify sellers doing 10 to 100 orders a week,” you suddenly know who to speak to, where to find them, and what to say. And once you’ve locked that in, just combine the two parts into one clear line:

“My tool helps small ecom sellers track shipping without manual work.” That line isn’t just for your clarity, but it’s something you’ll reuse across your landing page, cold messages, and ads. So get it right here, and everything else becomes easier to write.

Because the truth is, if the problem isn’t painful and the person isn’t clear, nothing else you build will make money. This is the part that makes sure you’re building something that actually matters.

Step 3: Search for evidence that people already want a solution

Now that you’ve clearly defined the problem and who it’s for, it’s time to make sure that the problem actually exists in the real world. Because just thinking “this is a big problem” isn’t enough. You need proof that people are already struggling with it and trying to fix it.

Your goal here is simply to find clear signs that people are talking about this problem, asking for help, or spending money to solve it. If those signals exist, that’s how you know demand is already out there.

Google the problem

Start by typing the problem into Google using the same words your target customer would use, not industry terms or pitch language. This isn’t about sounding smart. It’s about searching like a real person with a real problem.

For example, instead of “freelance invoice automation tool,” search something like, “How to keep track of freelance payments easily.”

Now look at what shows up. If you see blog posts, tool comparisons, forums, YouTube videos, or how-to guides, it means people are thinking about this problem. They’re searching, writing, and commenting. And that’s your first signal that demand is real.

Check Reddit, Quora, and Facebook groups.

This is where people talk when they’re stuck. Go to these platforms and search for the problem. Read the actual threads. Don’t just scan headlines; instead, see what people are really saying.

You’re looking for complaints, open questions, or tool discussions that sound raw and real. Something like, “I’m tired of manually copying shipping addresses every day.”

When people are openly frustrated like this, it’s a strong sign that the pain is real and that they’re open to trying new solutions.

Look at app or product reviews for similar tools.

If there’s already a product that tries to solve this problem, go read its reviews, especially the 2-star and 3-star ones. That’s where people point out what’s still broken. You’ll often find lines like, “This app helps but doesn’t send payment reminders automatically.”

That’s how you find gaps in existing solutions. And whenever you find a real complaint, don’t just read and move on; instead, copy the exact line into a doc.

These raw phrases are gold for your pitch and sales page later, because they show you exactly how people describe their pain in their own words.

Because when people are already looking for solutions, it means they’re already spending. You’re not inventing a need. You’re just stepping into a space where demand already exists, and that’s the safest place to build from.

Step 4: Find (or estimate) what people are already paying

Now that you know the problem is real and people are actively searching for solutions, the next thing to check is whether they’re already paying for anything, and if yes, how much. Because when money is already being spent, that’s your strongest proof.

It means people don’t just care about the problem, but they care enough to spend on it. And if they’re paying for other tools, services, or workarounds to solve the same issue, it gives you a clear idea of what they’re used to and what they expect in return.

You’re not guessing anymore. You’re learning how the market behaves. This step also helps you find your early price range. So when it’s time to build your own offer, you already know where you stand.

Look for other products or tools that solve the same problem

You’re not trying to find a product exactly like yours. You’re just looking for anything that solves the same type of pain for the same kind of customer.

For example, if your idea is about helping freelancers track payments, check out tools like FreshBooks. See what features they offer, what pricing plans they have, and what kind of customers they’re targeting.

This tells you two things: one, that people are willing to pay for this category of problem. And two, what kind of solution have they already accepted as normal?

Check marketplaces, service platforms, and app stores

Go beyond just software. Look at how else people are solving this. Are they hiring someone? Buying templates? Downloading paid apps? Go to Fiverr, Upwork, Etsy, or even the App Store or Play Store, depending on the type of problem.

If someone’s selling a ₹499 spreadsheet that helps sellers track their orders, and it has hundreds of downloads, that’s not just a product, but it’s market activity. And it shows you exactly what people are willing to spend money on to fix the issue.

Observe who’s paying and what kind of value they expect

Once you find what they’re paying for, don’t stop at the price. Look at who’s buying. Are they solo freelancers or growing teams? Are they picking the cheapest option, or paying more for convenience?

This helps you figure out whether your offer needs to be affordable, premium, done-for-you, or DIY. And as you go through all this, keep a rough note of common price ranges.

Are most tools charging ₹99/month? Is it a one-time payment of ₹499? Are service providers quoting ₹2,000 for the same task? Just by observing these numbers, you’ll start to form a realistic idea of what people expect to pay, and where your idea fits in.

Because once you know people are already spending money to solve this problem, you’re not just working on a “good idea.” You’re building something in a space where money is already moving, and that’s exactly what makes an idea worth pursuing.

Step 5: Talk to 5–10 people in your target market

This is the step most people skip. Either because they’re not comfortable reaching out, or because they assume they already know what people want. But until you’ve had actual conversations with real people who might buy what you’re building, you’re still guessing.

By now, you’ve done your research. You know what problem you’re solving, who it’s for, and that people are already searching for answers.

But none of that matters unless someone in your target market hears your idea and says, “Yeah, I’d pay for that.” That’s the kind of validation you only get by talking directly to the people who’d use it.

Reach out to 5–10 people who match your ideal customer

This isn’t about random opinions. You need to talk to people who actually deal with the problem you’re solving.

If your idea helps Etsy sellers manage shipping, don’t talk to a coach or a content creator. Talk to someone who sells physical products online, packs orders, and deals with shipping every week.

You’ll find them in Facebook groups, Reddit threads, LinkedIn, or even by asking friends if they know someone. Send a short message saying you’re working on a solution for a specific problem, and you’d love their input.

Keep it casual and clear. No pressure. When people feel like you’re actually listening, not selling, they’ll open up.

Ask the right questions, not a pitch.

Once you get them on a quick call or chat, don’t explain your idea. Just ask about the problem. Start by asking:

“Do you ever face [insert the specific problem]?” Then,
“What do you currently do to deal with it?” Then,
“What’s the most frustrating part of that?” Then,
“If something existed that could [insert your solution], would that be useful to you?” And finally,
“Would you pay for something like that? Be honest.”

These aren’t sales questions. You’re just trying to see how real the pain is, how they’re dealing with it today, and whether your solution sounds valuable to them. If they say yes, great. If they say no, that’s feedback too.

Write down exactly what they say and look for patterns

3. Write down exactly what they say and look for patterns

Don’t summarise or reword their answers. Write them down exactly the way they said it. These raw phrases will help you later in your messaging, landing page, and product design. More importantly, listen for patterns.

If 3 out of 5 people complain about the same thing, or say “I tried something but it didn’t work well,” that’s a strong signal. And if someone says, “I’d definitely pay for that,” even better. You’re not trying to prove your idea, but you’re trying to see what’s already true.

Because once even a few real people say, “Yes, that’s my problem” and “Yes, I’d pay for that,” you’re not guessing anymore. You’ve got real-world proof that this idea can make money.

Step 6: Create a simple offer (before building anything)

Just because someone says, “I’d pay for that,” doesn’t mean they actually will. People say things casually, but the only way to know if they’ll actually move is to put the offer in front of them and watch how they respond.

That’s what this step is about. You’re not launching yet. You’re not building anything. You’re just creating a version of the offer that feels real enough for someone to react to.

Because once there’s a price, a result, and a way to respond, everything becomes clearer. Either people show interest, or they don’t. And that clarity saves you months of wasted effort.

Write a clear one-paragraph pitch of your offer.

This is just one short paragraph that explains what your product is, who it’s for, what it helps them do, and how much it’ll cost. No fluff, no vague promises, so just say it like it is. For example:

“A ₹499/month tool for Shopify and Etsy sellers that automatically prints shipping labels in one click, so you don’t waste time manually copying addresses.”

That one line does everything. It names the audience, the pain point, the solution, and the price. Anyone reading it knows instantly if it’s relevant to them or not.

Add a simple way for people to show interest.

You’re not asking them to buy. You’re just giving them one easy way to raise their hand. It could be, “Join the waitlist,” or “DM me if this sounds useful as I’m talking to early users.” That’s it.

Once you’ve written your paragraph and added your CTA, just drop it into something simple, like a Google Doc, Canva slide, or a Notion page. Nothing fancy. It should take under 2 hours. The goal isn’t to impress, but it’s to test interest fast.

Now go back to the people you interviewed. Send it to them. Share it in a few places where your target audience hangs out. If they reply, sign up, or even just ask questions, you’ve got signal. If they ignore it, that’s feedback too.

Because now you’re not just talking about an idea, but you’ve put it out there like it’s real. And once someone responds to that version of the offer, you’re no longer in research mode. You’ve entered the stage where sales are possible.

Step 7: Drive real people to your offer

Now that your offer is ready, this is the part where you finally find out if people actually want it, or if they were just being polite during the interviews.

Because no matter how good your research was, or how many people said “this sounds great,” none of it counts until someone actually takes action.

Real validation doesn’t come from compliments. It comes when people click, sign up, message you, or ask, “When can I get this?”

Your goal in this step is simply to put your offer in front of real people who have the problem and watch what they do. If they’re interested, you’ll know right away. And if they’re not, you’ll know that too. That’s what makes this step so powerful.

Start by sharing it with the people you have already spoken to

These are your warmest leads. They’ve already told you they face the problem, and now they’ll be the first to react to your solution. Just send a short, casual message like, “Hey, I put together a simple version of the solution we talked about…would love your thoughts.”

No pressure. You’re not trying to sell here. You’re just giving them a chance to engage. If they click, reply, or even ask a question, then that’s your first real signal.

Post it where your target audience already hangs out

Go back to the same places where you found people during your research, which were Facebook groups, Reddit threads, LinkedIn posts, and Quora answers. But this time, instead of asking questions, you’re posting your offer with a clear hook that speaks to the problem.

Something like, “If you run a small ecom store and hate printing labels manually, I’m testing a tool that solves it. Would love feedback from early users.”

You can also share it on your own social media, DM a few people who match the profile, or even email a small list if you have one. And if you want to go a little deeper, run a small ad with ₹500–₹1000 just to see if people even click. Keep it simple and don’t try to optimize yet.

Track real actions, not fake signals

This is where you ignore vanity metrics like likes or impressions. Focus on real behavior. Who’s clicking the link? Who’s signing up or replying? Who’s tagging others or asking questions?

If people are taking action, that means your offer is working. The price feels fair. The problem is clear. And the solution sounds valuable. But if you share it in all the right places and nobody clicks, not even once, pause.

Something’s off. Maybe the offer isn’t sharp enough. Maybe the pain isn’t big enough. Or maybe the price creates doubt. Whatever the case, treat every reaction (or lack of it) as feedback.

Because this is the moment that tells you whether to double down, tweak the offer, or go back and rework the idea.

Once you’ve done this properly, you’ll walk away with one of two things: either you’ll see people raising their hands and saying “I want this,” or you’ll know exactly what needs fixing.

And once you have that kind of clarity, you’re done guessing. You’ve officially tested your idea, and now you know whether it can actually make money.

Step 8: Ask for a pre-sale or deposit

This is the final and most powerful test. It’s optional, but if you’re serious about finding out whether your idea will actually make money, nothing beats this.

Because the truth is that people saying “this looks interesting” is nice. People signing up on a waitlist feel good. But someone pulling out their wallet before the product is even ready? That’s real proof.

Your goal here is simply to see if even one person is willing to commit with their money, not just their words. Here’s how you can do it:

Once someone shows interest, maybe they clicked, joined your list, or messaged you, just follow up and say: “We’re launching in a few weeks. If you’d like early access, I’m offering a pre-order for ₹___ at a discount. You’ll get full access as soon as we go live.”

That’s it. No big pitch. No fancy landing page. Just a clear offer and a small ask. You don’t need to charge a lot. ₹500, ₹999, ₹1999, anything that gets them to take out their phone and actually pay. You’re not doing this to make profits. You’re doing it to test if the interest is real.

Make the process simple. Use Razorpay, Instamojo, Stripe, or even just a UPI ID. Don’t overcomplicate it. The point isn’t to build a perfect system. It’s to see if someone is willing to take action. And if even one person pays, that’s huge.

That means your idea isn’t just interesting, but it’s trusted. They felt the pain, believed in your offer, and paid before seeing the final product. But if no one pays? That’s still a win.

It means either the offer isn’t sharp enough, or the problem isn’t painful enough yet. You’ve just saved yourself months of building something no one will buy. Do this step, and you’re no longer guessing. You’ve gone from having an idea to having your first real paying customer.

Step 9: Run the numbers

This is where you stop thinking like a creator and start thinking like a business owner. Because no matter how much interest you’ve got, or how many people said “I’d pay for that,” none of it matters if the numbers don’t make sense.

So, before you build anything, take a minute to check if the math adds up. You don’t need a fancy spreadsheet. Just a simple back-of-the-envelope calculation is enough to tell you if this idea is worth your time or not.

Decide what you’ll charge per customer

Look back at what people are already paying for similar tools or services. If others are charging ₹499/month, that gives you a realistic anchor. Then ask yourself where you want to position your offer.

Are you pricing it low to attract volume, or offering something premium with fewer customers? Pick a number that feels honest and doable.

For example, if you’re offering a tool for freelancers to track payments, and the going rate for similar tools is ₹499/month, then you’re likely in that ballpark unless you’ve got something radically better.

Calculate how many customers you’d need to hit your goal

Now work backwards from what you want to earn. Let’s say your goal is to make ₹1L/month, and you plan to charge ₹1,000 per customer. That means you need 100 paying customers. If you price at ₹10,000, you only need 10.

This is how you stop guessing and start seeing what it’ll actually take to make the idea work. If the number of customers feels doable, that’s a good sign. If it feels like a stretch, then maybe the pricing or model needs adjusting.

Estimate your costs and check your profit

Think about what you’ll spend each month to run the business. Maybe it’s ₹2,000 on tools, ₹5,000 for a freelancer, ₹10,000 in ad spend. Add it all up. Let’s say your total monthly cost is ₹20,000.

Now subtract that from your projected revenue. If you’re aiming for ₹1L/month and spending ₹20,000, your monthly profit is ₹80,000. That’s solid. But if you’re only left with ₹5,000 after expenses, something’s off. Either raise your price, cut costs, or rethink the model.

Because once you’ve done this quick math, you’ll have a clear answer. If the numbers look good, you’ve got a business worth building. If not, you’ve just saved yourself months of wasted work.

And that’s exactly why this step matters. It turns a cool idea into a real business or exposes it before it drains your time.

Step 10: Decide: Go, tweak, or drop it

This is the step where everything you’ve done so far comes together. You’ve spoken to real people, tested your offer, checked if they’d pay, and even run the numbers. Now it’s time to stop thinking and make a decision.

Because the worst thing you can do after all this is to sit in “maybe.” Maybe it’ll work. Maybe I just need more time. Maybe I should build it anyway. This step exists to kill the maybe. You’re here to make a call: go, tweak, or drop. That’s it.

Go, if people responded, and the math works

Start by looking at what happened when you put your offer out. Did people sign up? Message you? Join the waitlist? Even better, did anyone pre-pay?

If yes, and your numbers check out, then don’t overthink it. You’ve got signal. You’ve done more than most people ever have before building. Now it’s time to go. Build it. Launch it. Sell it. You’re not guessing anymore, but you’re acting on proof.

Tweak, if there was some interest but no strong action

Maybe you got a few clicks. One or two people replied. Some said it sounded interesting, but no one had paid yet. That’s still useful. You’re close, but something needs adjusting.

Maybe your messaging wasn’t sharp. Maybe your pricing was off. Maybe the target audience wasn’t defined enough. Go back to your notes. Tighten the positioning. Change how you describe the outcome. Then re-test.

Don’t build yet, just tweak, and share the revised version again. One clear response after the fix can flip everything.

Drop, if nothing landed even after putting it in front of the right people

If you did all the steps, talked to your target audience, wrote a clear offer, priced it fairly, and shared it in the right places, but still got no clicks, no replies, and no interest at all? That’s your answer.

It doesn’t mean you’re not cut out for business. It just means this idea didn’t hit. And that’s fine. Dropping it now saves you months of building something no one wants. That’s a win, too.

Because the point of this final step is to give you clarity. No guessing. No waiting. Just a real decision based on real data. So go, tweak, or drop it. And just like that, you’ve stopped dreaming and started acting like a real entrepreneur.

Conclusion

The steps I’ve shown you are the same steps I’ve used and seen dozens of smart entrepreneurs use to test if an idea is worth building before wasting months on it.

It doesn’t matter if you’re starting your first business or launching your tenth product. Just follow these steps, do the work honestly, and you’ll either walk away with real proof or save yourself from chasing something that was never going to work.

Once you’ve tested your idea, let me know what you found. I’d love to hear what clicked, what flopped, and what surprised you. Either way, you’ll be 10 steps ahead of anyone still guessing.

Frequently asked questions (FAQs)

What if I don’t have anyone to talk to in my target market?

That’s a common one, and honestly, it’s not an excuse. You don’t need to know people personally. Just go where they already hang out. Facebook groups, Reddit threads, LinkedIn, Telegram communities, there are thousands of people discussing problems every day. Drop a short post, comment with a real question, or DM a few people asking if they’d be open to a quick chat. Be genuine, not salesy. You’ll be surprised how willing people are to talk when they feel heard.

Should I still build the product if no one pre-orders, but a few people showed interest?

Only if the interest was strong and specific. If people gave detailed feedback, asked when it’s launching, or told you how they’d use it, but didn’t pre-pay, you might still be close. In that case, tweak the offer. Change the CTA, adjust the price, or make the benefit clearer. But if people were vague or cold, don’t build yet. Go back to the research.

Can I run this process in a completely different industry, like B2B or services?

Yes, and you should. The steps are the same. The platforms might change, LinkedIn instead of Reddit, direct outreach instead of group posts, but the core idea doesn’t. You still need to define the problem, speak to real buyers, test an offer, and track behavior. This works whether you’re building a tech tool, offering a service, or launching a physical product.

What if I don’t want to charge money yet? Can I still validate?

Yes, but with caution. If you’re not ready to charge, at least get people to sign up, book a call, or join a waitlist. But make it clear what the product will do and how much it’ll cost later. Otherwise, you’ll get fake validation where people will sign up for a freebie but disappear when it’s time to pay. Always test interest tied to value, not just to “free.”

What if I get mixed responses where some people love it, others don’t care?

That’s a good sign. It means your idea isn’t generic, but it’s specific. And specific ideas always get mixed reactions. Your job is to ignore the ones who don’t care and double down on the ones who do. If you can clearly identify a small group of people who love it, that’s better than trying to please everyone. You only need one audience that says, “This is for me.”