Here are businesses that can’t function without awesome content writers:
- Fintech companies
- SaaS companies
- Digital marketing agencies
- Law, accountancy, compliance and other professional services firms
- Edtech startups (for marketing, for content)
- Every kind of B2C startup
- B2B startups for their funnels, blogs, communities
- Every organisation that has a blog
- Non profit organizations
- Every e-commerce brand
- Anyone who is building a website
- Every content creator and influencers
Most of these industries are simply huge.
Let me explain with the example of one industry – e-commerce.
The US has 2.5 million e-commerce businesses alone
There are over 4 million Shopify stores all over the world, 2.6m of which are in US
It has a huge number of new business applications being filed every year, and a very high number of startups.
For example, the US has a total of 3.5m startups alone! Compare that with India, which has just around 3 lakh.
The number of SMEs in developed countries is also huge – there are 33.2 million small businesses as per the US Small Business Administration Office of Advocacy (see here), 1.2 million in Canada (see here) and 5.5 million in the UK (see here).
Here is the scale and size of some other industries globally which could benefit from content writers:
SAAS:
Fintech:
Digital Media:
Tech support services market:
All these businesses desperately need content writers who can help them generate leads, nurture them through funnels through the conversion cycle, upsell & cross-sell new products & services.
These are their most important business problems.
If you can help them solve these problems, you will be in demand.