{"id":1341,"date":"2025-07-11T11:47:42","date_gmt":"2025-07-11T11:47:42","guid":{"rendered":"https:\/\/skillarbitra.ge\/blog\/?p=1341"},"modified":"2025-07-11T11:47:43","modified_gmt":"2025-07-11T11:47:43","slug":"emails-that-people-cannot-resist-opening","status":"publish","type":"post","link":"https:\/\/skillarbitra.ge\/blog\/emails-that-people-cannot-resist-opening\/","title":{"rendered":"How to use AI to write emails that people open, click, and buy from"},"content":{"rendered":"\n<p><em>This blog that I have written will show marketers and business owners how they can use AI to write their sales emails, which their audience would love to open, click, and buy from.<\/em><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ol><li><a href=\"#introduction\">Introduction<\/a><\/li><li><a href=\"#the-real-reason-to-use-ai-for-writing-emails\">The real reason to use AI for writing emails<\/a><\/li><li><a href=\"#steps-to-use-ai-for-writing-emails-that-people-actually-click\">Steps to use AI for writing emails that people actually click<\/a><ol><li><a href=\"#step-1-get-clear-on-what-youre-sending\">Step 1: Get clear on what you\u2019re sending<\/a><ol><li><a href=\"#1-write-a-simple-1-line-offer-summary\">1. Write a simple 1-line offer summary.<\/a><\/li><li><a href=\"#2-decide-the-type-of-email-youre-writing\">2. Decide the type of email you\u2019re writing.<\/a><\/li><li><a href=\"#3-lock-in-one-clear-goal\">3. Lock in one clear goal.<\/a><\/li><\/ol><\/li><li><a href=\"#step-2-use-ai-to-brainstorm-3-5-subject-lines-that-get-clicked\">Step 2: Use AI to brainstorm 3\u20135 subject lines that get clicked<\/a><ol><li><a href=\"#1-start-with-a-prompt-that-gives-context-not-confusion\">1. Start with a prompt that gives context, not confusion.<\/a><\/li><li><a href=\"#2-focus-on-the-psychology-behind-the-opens\">2. Focus on the psychology behind the opens.<\/a><\/li><li><a href=\"#3-pick-the-best-ones-and-test-if-possible\">3. Pick the best ones and test if possible.<\/a><\/li><\/ol><\/li><li><a href=\"#step-3-generate-the-email-body-using-ai-but-guide-it\">Step 3: Generate the email body using AI, but guide it<\/a><ol><li><a href=\"#1-give-it-a-detailed-prompt-that-leaves-no-guesswork\">1. Give it a detailed prompt that leaves no guesswork.<\/a><\/li><li><a href=\"#2-make-sure-the-email-follows-this-simple-3-part-structure\">2. Make sure the email follows this simple 3-part structure.<\/a><\/li><\/ol><\/li><li><a href=\"#step-4-customize-it\">Step 4: Customize it<\/a><ol><li><a href=\"#1-replace-vague-filler-lines-with-sharp-specific-ones\">1. Replace vague filler lines with sharp, specific ones.<\/a><\/li><li><a href=\"#2-add-one-personal-line-that-brings-the-whole-email-to-life\">2. Add one personal line that brings the whole email to life.<\/a><\/li><li><a href=\"#3-double-check-every-link-number-and-fact\">3. Double-check every link, number, and fact.<\/a><\/li><li><a href=\"#4-fix-the-cta-so-its-bold-clear-and-singular\">4. Fix the CTA so it\u2019s bold, clear, and singular.<\/a><\/li><li><a href=\"#5-format-it-like-you-care-about-the-readers-time\">5. Format it like you care about the reader\u2019s time.<\/a><\/li><\/ol><\/li><li><a href=\"#step-5-test-send-and-track-the-results\">Step 5: Test, send, and track the results<\/a><ol><li><a href=\"#1-preview-your-email-on-desktop-and-mobile\">1. Preview your email on desktop and mobile<\/a><\/li><li><a href=\"#2-click-every-link-like-a-real-user-would\">2. Click every link like a real user would<\/a><\/li><li><a href=\"#3-read-the-full-email-in-your-inbox-like-a-first-time-reader\">3. Read the full email in your inbox like a first-time reader<\/a><\/li><li><a href=\"#4-run-an-a-b-test-on-subject-lines-if-your-platform-allows\">4. Run an A\/B test on subject lines (if your platform allows)<\/a><\/li><li><a href=\"#5-track-the-results-after-sending-and-learn-from-them\">5. Track the results after sending and learn from them<\/a><\/li><\/ol><\/li><\/ol><\/li><li><a href=\"#conclusion\">Conclusion<\/a><\/li><li><a href=\"#frequently-asked-questions-fa-qs\">Frequently asked questions (FAQs)<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n\n\n\n<p>Let me tell you a short story of when I first discovered that AI could write emails for me. When I first heard that, I did not take it seriously as I thought, how can a machine understand my style, tone, and write in a way that could get results?<\/p>\n\n\n\n<p>So, I kept writing my emails manually, spending hours every day thinking of new ideas, catchy subject lines, perfect hooks, and clean CTAs. Sometimes, my emails used to work, but most of the time, they did not.<\/p>\n\n\n\n<p>My emails used to be unopened. A very small number of people used to click on my CTAs. And the conversion? Negligible. That was a turning point for me as I finally found out what my mistake was.<\/p>\n\n\n\n<p>My mistake was that in the age of AI, when I can get 100 good ideas in a minute, I was still relying on my human brain that used to give 1 good idea a week. My human brain gave me ideas on guesswork, while the AI could give me ideas based on the system and data.<\/p>\n\n\n\n<p>So at last, I decided to try AI for a month, thinking that if it didn&#8217;t work, I would just go back to doing it manually. And trust me, that 1 month made me regret not using it earlier. I was surprised from my core on its performance.<\/p>\n\n\n\n<p>I also told my friends about it, but shockingly, they were not getting results as good as me. That is when I realised that AI is accessible to everyone, but using it in the correct way is more important.<\/p>\n\n\n\n<p>When AI is used correctly, it will not just speed things up, but it will also make your emails better. You will start having better subject lines, better flow, better angles, and all of these will lead to better opens, clicks, and replies from people who&#8217;d buy.<\/p>\n\n\n\n<p>And that&#8217;s exactly what you will achieve after reading this blog. Because I will reveal everything I know about writing emails using AI that won&#8217;t sound robotic but sound exactly like you, while giving you results better than you&#8217;d expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-real-reason-to-use-ai-for-writing-emails\">The real reason to use AI for writing emails<\/h2>\n\n\n\n<p>When I see marketers or business owners first start to use AI to write emails, their main goal is to save time. They just go to ChatGPT and give a generic prompt like &#8220;write a sales email&#8230;&#8221; and copy-paste whatever comes out.<\/p>\n\n\n\n<p>In the beginning, it seems like you saved time, so it&#8217;s a win, but trust me, it&#8217;s a big loss because you are not seeing what you are losing at the table. You can get higher open rates, clicks, and conversions if you put your focus on that part instead of just saving time.<\/p>\n\n\n\n<p>That is why it is so important for you to understand the role of AI in writing emails. It is not to save time but to improve performance. Here are a few ways AI can help you write better emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It will give you unlimited fresh ideas so that you are never stuck writing emails on the same concept again and again.<\/li>\n\n\n\n<li>It will give you multiple variations of the same subject line so that you can find out which one suits you and would bring you the highest opens.<\/li>\n\n\n\n<li>It helps you speed up your drafting process so that you can spend more time refining and less time on starting from zero.<\/li>\n\n\n\n<li>It will break your creative blocks and bring as many quality ideas as you want on demand.<\/li>\n\n\n\n<li>It will help you with the best structure and flow that could explain what you want very clearly to the audience, while creating interest and action at the same time.<\/li>\n<\/ul>\n\n\n\n<p>All of this will help you with your motive of sending better emails more consistently. And once you start sending better emails consistently, that is when trust gets built and people start opening, clicking, and buying regularly from you too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdxxvh-wdil7btrbdrv-v_gR__XcWMSx9qpp22dt51tqeXmJ9F9nMl218LOR_FpSVtOYm9zl3Iqy7vzLPRUiDK6GiAFyYF6xAypHUyxveRP90kKRlrOSy-nkYmtZhOuGOdmMWGrSw?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-to-use-ai-for-writing-emails-that-people-actually-click\">Steps to use AI for writing emails that people actually click<\/h2>\n\n\n\n<p>Before I walk you through the exact steps, I want you to be clear that our goal is not to send more emails or make AI do all the work. Our goal is to use AI in a way that helps us write emails that people actually open, click on, and buy from.<\/p>\n\n\n\n<p>And we\u2019re not going to do that by sounding robotic or using overused templates. We\u2019re going to do it by combining your brain with the power of AI so your message still feels personal, but now gets done faster and performs better.<\/p>\n\n\n\n<p>Because the purpose of using AI is not to replace you. It\u2019s to help you send better emails without wasting hours on every draft.<\/p>\n\n\n\n<p>If that makes sense to you, let me now show you the exact steps to use AI the right way and turn it into your behind-the-scenes copy partner that helps you write faster, better, and with results to show.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-1-get-clear-on-what-youre-sending\">Step 1: Get clear on what you\u2019re sending<\/h4>\n\n\n\n<p>Most people open a blank doc or <a href=\"https:\/\/openai.com\/chatgpt\/overview\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> tool and start writing the email right away. No prep. No context. Just vibes. Then they wonder why the email sounds generic, confusing, or straight-up boring.<\/p>\n\n\n\n<p>But the truth is, the AI isn\u2019t the problem; instead, you are. Because if you don\u2019t know what the email is supposed to say or do, the AI won\u2019t magically figure it out either. That\u2019s why this step matters more than anything else.<\/p>\n\n\n\n<p>Before you write a single line, you need to get super clear on three things: what you\u2019re selling, what kind of email you\u2019re sending, and what action you want the reader to take. That\u2019s your foundation. And if that\u2019s strong, everything else gets easier.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-write-a-simple-1-line-offer-summary\">1. Write a simple 1-line offer summary.<\/h5>\n\n\n\n<p>This is not your full sales pitch. It\u2019s just one clear sentence that tells the AI (and you) what this whole thing is about. Use this structure: \u201cI\u2019m offering [X] to [Y audience] because it helps them [Z benefit].\u201d<\/p>\n\n\n\n<p>This one line forces you to stop thinking like a seller and start thinking like the person reading your email. It makes the message outcome-focused, not feature-loaded. And it gives the AI the exact angle to write from.<\/p>\n\n\n\n<p>For example: \u201cI\u2019m offering a time-tracking tool to freelancers because it helps them bill more accurately and waste less time.\u201d That\u2019s it. That one line already tells the AI who it\u2019s for, what it is, and why it matters. That clarity alone puts you ahead of 90% of marketers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-decide-the-type-of-email-youre-writing\">2. Decide the type of email you\u2019re writing.<\/h5>\n\n\n\n<p>You can\u2019t just say, \u201cWrite an email.\u201d That\u2019s like walking into a restaurant and saying, \u201cMake me food.\u201d You need to pick a type because each one has a different tone, purpose, and structure. Here are the main ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cold Email: to start a new conversation with someone who doesn\u2019t know you<\/li>\n\n\n\n<li>Newsletter: to build trust and stay top of mind<\/li>\n\n\n\n<li>Product Launch: to announce a new offer and drive traffic fast<\/li>\n\n\n\n<li>Flash Sale: to create urgency and push fast decisions<\/li>\n\n\n\n<li>Cart Abandonment: to recover lost buyers who didn\u2019t finish<\/li>\n\n\n\n<li>Follow-Up: to re-engage warm <a href=\"https:\/\/skillarbitra.ge\/blog\/how-to-filter-out-bad-leads-spot-serious-ones\/\">leads <\/a>and answer concerns<\/li>\n<\/ul>\n\n\n\n<p>Choose one and stick to it. That choice tells the AI how to write, whether to be casual, urgent, friendly, curious, or reassuring. Still unsure which type to pick? Ask yourself one question: What do I want the reader to do after reading this?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-lock-in-one-clear-goal\">3. Lock in one clear goal.<\/h5>\n\n\n\n<p>Don\u2019t say \u201cI want to provide value.\u201d That\u2019s not a goal. That\u2019s a vibe. Every email should lead to a specific action. Ask yourself if you want them to click a link? Reply to the email? Buy something? Book a call? Sign up for a webinar?<\/p>\n\n\n\n<p>Pick one. Only one. That becomes your call to action. If you try to do three things in one email, the reader will do nothing. Here\u2019s what this all looks like when put together: Let\u2019s say you\u2019re promoting a coaching program for working professionals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer: \u201cI\u2019m offering a productivity coaching program to mid-career professionals because it helps them get more done in less time without burning out.\u201d<br><\/li>\n\n\n\n<li>Email Type: Product Launch<br><\/li>\n\n\n\n<li>Goal: Get them to click and book a discovery call<\/li>\n<\/ul>\n\n\n\n<p>Now you\u2019ve got everything you need to prompt the AI with precision. No rambling. No vague input. Just a crystal-clear direction. And that\u2019s what most people miss. They blame the tool for writing bad emails, but they gave it nothing to work with.<\/p>\n\n\n\n<p>Once you lock in your offer, format, and goal, every single line the AI writes becomes sharper, stronger, and easier to use. You won\u2019t have to keep rewriting, but it\u2019ll actually sound like something you\u2019d send.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbnZ1U3u_jWqsENeBj-XQAz9af2I6B6ssuXtUftMNOT-QPCsU7SUt2MigDsUz8KCWDd8b7SAcundwaH3sNrnlzUWPio2XXm9_vsh8rFk6gqRSgcvps78tk6vQ9gvBeaod_Qqas?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-2-use-ai-to-brainstorm-3-5-subject-lines-that-get-clicked\">Step 2: Use AI to brainstorm 3\u20135 subject lines that get clicked<\/h4>\n\n\n\n<p>If the subject line doesn\u2019t work, nothing else matters. You can write the world\u2019s best email with clean structure, high-converting CTA, flawless value, but if nobody opens it, it\u2019s dead on arrival.<\/p>\n\n\n\n<p>And that\u2019s the painful part most people miss. They spend hours tweaking paragraphs and calls to action, but throw together the subject line in 30 seconds like it\u2019s just a label. Big mistake.<\/p>\n\n\n\n<p>Because your subject line is the first conversion. It\u2019s the only thing your reader sees in their inbox. And in a split second, they decided whether I open this or ignore it? That decision controls everything else.<\/p>\n\n\n\n<p>So this step is all about using AI the smart way to generate strong, click-worthy subject lines that actually make people open your email and give your message a chance. Here\u2019s how you do it, step by step:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-start-with-a-prompt-that-gives-context-not-confusion\">1. Start with a prompt that gives context, not confusion.<\/h5>\n\n\n\n<p>Most people type something vague like \u201cwrite a subject line for my email.\u201d The AI has no idea what you\u2019re selling, who it\u2019s for, or what emotion you want to trigger, so it spits out something generic like \u201cCheck this out\u201d or \u201cBig news inside.\u201d<\/p>\n\n\n\n<p>Instead, give it a clear, detailed prompt. Use this format every time: \u201cGive me 5 subject lines for a [type of email] promoting [product or offer], targeting [audience], with a [tone: friendly\/professional\/curious\/witty] style.\u201d<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re launching a budgeting app for mid-career professionals. Your prompt would be: \u201cGive me 5 subject lines for a product launch email promoting a new budgeting app, targeting mid-career professionals, with a friendly and insightful tone.\u201d<\/p>\n\n\n\n<p>Now the AI understands the offer, the audience, the purpose of the email, and the voice you want. That\u2019s when it starts giving you useful ideas, not vague clickbait.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-focus-on-the-psychology-behind-the-opens\">2. Focus on the psychology behind the opens.<\/h5>\n\n\n\n<p>The best subject lines aren\u2019t clever, but they\u2019re emotional. They work because they trigger curiosity, urgency, or relevance. So when you guide the AI, ask for variation across styles like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curiosity-driven: Makes the reader wonder what they\u2019re missing. For example: \u201cYou\u2019re losing 10 hours a week and don\u2019t even know it.\u201d<br><\/li>\n\n\n\n<li>Urgency-driven: Pushes them to act fast. For example: \u201cEnds tonight: 50% off the only tool you need\u201d<br><\/li>\n\n\n\n<li>Benefit-driven: Makes the value crystal clear. For example: \u201cNew for freelancers: the tracker that pays for itself\u201d<\/li>\n<\/ul>\n\n\n\n<p>By asking for multiple styles, you can test different angles and see what actually gets attention from your audience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-pick-the-best-ones-and-test-if-possible\">3. Pick the best ones and test if possible.<\/h5>\n\n\n\n<p>Once the AI gives you five options, don\u2019t just go with the flashiest one. Read them out loud. Ask yourself: Would you open this? Does it sound like something you would say? Does it actually match the tone and promise of your email?<\/p>\n\n\n\n<p>If your email tool allows A\/B testing, try two versions and send half your audience Subject Line A, and the other half Subject Line B. See which one wins. That\u2019s real data you can use to improve every future email. And every time one works? Save it.<\/p>\n\n\n\n<p>Create a simple doc or swipe file called \u201cWinning Subject Lines.\u201d Over time, it becomes your personal cheat code library so you\u2019re never starting from scratch again. And that\u2019s the shift.<\/p>\n\n\n\n<p>You\u2019re not guessing anymore. You\u2019re not trying to \u201cbe creative\u201d under pressure. You\u2019re using AI as your brainstorming assistant by feeding it the right prompt, picking from strong angles, and testing what actually clicks with your people.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcaE-ohpFu92vLs2smD332IpgWAE4pIKzYL5uMZFXju5St-to9GWNedRYOpw5GzHdp9OxIqCMNryhFE0wzpN4ANaJa4CB2bX9K4dRRMKAPFwGtN2cgFKcr4kjd_j4tvWQkaFzGaLw?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-3-generate-the-email-body-using-ai-but-guide-it\">Step 3: Generate the email body using AI, but guide it<\/h4>\n\n\n\n<p>This is the part where most people go wrong. They open ChatGPT and type something lazy like \u201cWrite a sales email,\u201d hit enter, and expect magic.<\/p>\n\n\n\n<p>But that\u2019s like walking into a restaurant and saying, \u201cMake me food.\u201d You\u2019ll get something, but it won\u2019t be what you actually wanted. Maybe it\u2019s dry. Maybe it\u2019s bland. Maybe it\u2019s not even for you. That\u2019s exactly what happens with AI when you give it half-baked prompts.<\/p>\n\n\n\n<p>If your prompt is vague, the output will be too. But if your prompt is clear, structured, and specific, you can get an email that feels like it came from a professional copywriter.<\/p>\n\n\n\n<p>Your job here is to guide the AI like it\u2019s a smart junior on your team. You give it the direction, and it delivers the draft. Let\u2019s break it down:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-give-it-a-detailed-prompt-that-leaves-no-guesswork\">1. Give it a detailed prompt that leaves no guesswork.<\/h5>\n\n\n\n<p>AI doesn\u2019t know what you\u2019re thinking. So you have to lay it all out. Tell it what kind of email you want, who it\u2019s for, what you\u2019re offering, what the main benefit is, and what action you want the reader to take.<\/p>\n\n\n\n<p>Use this prompt format: \u201cWrite a [type of email] to [audience] promoting [offer]. Focus on [main benefit], include a clear CTA, and keep it under [word count] words. Tone: [friendly\/witty\/professional\/etc.].\u201d<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re selling a time-tracking app to freelancers. You\u2019d say, \u201cWrite a product launch email to freelancers promoting a time-tracking app. Focus on how it helps them bill clients more accurately and save time. Include a clear CTA to start a free trial. Keep it under 200 words. Tone: friendly and helpful.\u201d<\/p>\n\n\n\n<p>You\u2019ve told it everything it needs. What kind of email, who it\u2019s for, what the offer is, what to highlight, and how to sound. That\u2019s when AI starts writing something usable.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-make-sure-the-email-follows-this-simple-3-part-structure\">2. Make sure the email follows this simple 3-part structure.<\/h5>\n\n\n\n<p>Even with a perfect prompt, you still need structure. Because what makes an email convert isn\u2019t just the words, but it\u2019s the flow. And this 3-part structure works every time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hook:<\/strong> Open with a bold line or painful truth. Example: \u201cYou\u2019re not getting paid for all the hours you work because you can\u2019t prove them.\u201d<br><\/li>\n\n\n\n<li><strong>Value:<\/strong> Show how your product solves that exact issue. Example: \u201cWith our time-tracking app, you can record every billable minute, send detailed reports to clients, and never lose income again.\u201d<br><\/li>\n\n\n\n<li><strong>CTA:<\/strong> Tell them exactly what to do next. Example: \u201cStart your free trial today and make every minute count.\u201d<\/li>\n<\/ul>\n\n\n\n<p>If your output doesn\u2019t naturally follow this format, don\u2019t panic. Just adjust the paragraphs or reword them slightly to fit the flow. You can even paste this structure into your AI prompt to make sure it sticks to it.<\/p>\n\n\n\n<p>One full example to bring it all together: Let\u2019s say you run a productivity coaching service for working professionals. You\u2019d prompt:<\/p>\n\n\n\n<p>\u201cWrite a follow-up email to working professionals who visited our site but didn\u2019t book a call. Promote our productivity coaching program. Focus on how it helps them manage time better and reduce burnout. Include a CTA to schedule a free discovery call. Keep it under 150 words. Tone: empathetic and encouraging.\u201d<\/p>\n\n\n\n<p>The output you get will likely follow the hook &gt; value &gt; CTA flow. No more blank screens. No more \u201chow do I start this email?\u201d stress. You\u2019re giving AI the exact direction it needs, and getting back a solid, conversion-ready draft in minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeNAt0cjiy2OiP0N58g9bQi6AjsJlibJgI1yAw9YEx6TBXgcybSIetaec-x74j2brmGtD4lQV4ZnJHYJ-D4N57_J24KRYNKQeEXl7G98aqY0hJ8R-rTRrEgbNNS02SNZv-l4-Bh3g?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-4-customize-it\">Step 4: Customize it<\/h4>\n\n\n\n<p>Up until now, the AI has done a solid job. But it still doesn\u2019t sound like you. It doesn\u2019t know how you talk, the quirks of your audience, or the real specifics of your offer.<\/p>\n\n\n\n<p>That\u2019s why this step matters. Because if you skip it, your email might sound smooth, but it won\u2019t sound real. And your reader will feel it. They won\u2019t say it out loud, but something will feel \u201coff.\u201d Like it\u2019s missing personality. Missing trust. Missing you.<\/p>\n\n\n\n<p>So the goal here is simply to take the AI draft and inject your voice, fix the vague stuff, and make it feel human.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-replace-vague-filler-lines-with-sharp-specific-ones\">1. Replace vague filler lines with sharp, specific ones.<\/h5>\n\n\n\n<p>AI loves writing lines like \u201cOur product helps you save time.\u201d But what does that actually mean? Nothing. It sounds like marketing fluff. Your job here is to make every sentence feel real, grounded, and relevant. Do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look at every line in the draft.<\/li>\n\n\n\n<li>If it feels too general, ask: \u201cWhat exactly am I saying here?\u201d<\/li>\n\n\n\n<li>Rewrite it in a way that shows the benefit with real clarity.<\/li>\n<\/ul>\n\n\n\n<p>For example: Instead of \u201cOur tool helps you stay organized.\u201d Say, \u201cOur app lets freelance designers organize client files, feedback, and payments in one clean dashboard\u2026 no more chasing down folders.\u201d<\/p>\n\n\n\n<p>The more specific you are, the more believable you become. And that\u2019s what makes people trust you enough to click.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-add-one-personal-line-that-brings-the-whole-email-to-life\">2. Add one personal line that brings the whole email to life.<\/h5>\n\n\n\n<p>This is where most people hesitate. They think, \u201cDo I really need to add myself to this?\u201d The answer is yes. One line of personality can change the entire tone of the email. It can be a quick story, a funny thought, or a relatable moment.<\/p>\n\n\n\n<p>For example:&nbsp; \u201cI built this after losing track of 9 billable hours in one week. That mistake cost me \u20b918,000, and I promised it\u2019d never happen again.\u201d Now the reader knows there\u2019s a real person behind the product. Someone who gets their pain. That\u2019s what makes people lean in.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-double-check-every-link-number-and-fact\">3. Double-check every link, number, and fact.<\/h5>\n\n\n\n<p>AI doesn\u2019t know your actual offer details, so do a final check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the price right?<\/li>\n\n\n\n<li>Is the link working?<\/li>\n\n\n\n<li>Does the promise match what you\u2019re actually offering?<\/li>\n<\/ul>\n\n\n\n<p>This takes two minutes. But it can save you a dozen confused replies and a week of credibility damage.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"4-fix-the-cta-so-its-bold-clear-and-singular\">4. Fix the CTA so it\u2019s bold, clear, and singular.<\/h5>\n\n\n\n<p>AI often ends with \u201cLet me know if you\u2019re interested.\u201d No. That\u2019s not a CTA. That\u2019s indecision. Your job is to give the reader one thing to do and make it obvious. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cStart your 7-day trial now.\u201d<\/li>\n\n\n\n<li>\u201cBook your free consult here.\u201d<\/li>\n\n\n\n<li>\u201cDownload the template instantly.\u201d<\/li>\n<\/ul>\n\n\n\n<p>No more than one link. No \u201cor you can also\u2026\u201d options. One offer. One path. One clear action.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"5-format-it-like-you-care-about-the-readers-time\">5. Format it like you care about the reader\u2019s time.<\/h5>\n\n\n\n<p>A great message will still flop if it looks like a wall of text. You want the email to be easy to skim, clean to look at, and simple to follow. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u20132 line paragraphs only<\/li>\n\n\n\n<li>Use bold to highlight key benefits<\/li>\n\n\n\n<li>Bullet points for lists<\/li>\n\n\n\n<li>White space before and after your CTA<\/li>\n\n\n\n<li>Hyperlinked CTA text (never just \u201cclick here\u201d)<\/li>\n<\/ul>\n\n\n\n<p>Example layout:<\/p>\n\n\n\n<p>\u201cHey [Name],<\/p>\n\n\n\n<p>Tired of forgetting how much time you actually worked\u2014and getting paid less because of it?<\/p>\n\n\n\n<p>Same here. That\u2019s why I built TrackRight. It\u2019s a simple, dead-accurate timer designed for freelancers.<\/p>\n\n\n\n<p>Here\u2019s what it helps you do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bill for every second you actually work<\/li>\n\n\n\n<li>Auto-generate client reports in one click<\/li>\n\n\n\n<li>Track projects without a single spreadsheet<\/li>\n<\/ul>\n\n\n\n<p>Start your free trial now &#8211; [CTA button]<\/p>\n\n\n\n<p>You\u2019ll wonder how you managed without it.\u201d<\/p>\n\n\n\n<p>And that\u2019s the shift. You took a robotic draft and made it feel human. You added details no AI could guess. You made it yours. That\u2019s the difference between emails people ignore and emails people click.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfcQrMUjKCSQmKdphDhneDoH6gU8jiwJQbB-i_f7YfQ-VQsI92VQorl3kf6FE88kdkRKfSiWKaIVQPbr_sGYuggfhaZjLFPKw5Ib75OMroSGxqIYTk0en15y56M2V5x2rgYx2Ew?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-5-test-send-and-track-the-results\">Step 5: Test, send, and track the results<\/h4>\n\n\n\n<p>By now, your email looks solid. The copy is clear. The CTA is sharp. Everything feels ready. But if you hit send without testing or tracking, you\u2019re gambling.<\/p>\n\n\n\n<p>Because one bad subject line, a broken link, or a jumbled mobile view can quietly kill your results, without you even realizing what went wrong.<\/p>\n\n\n\n<p>That\u2019s why this step matters. Writing the email is just half the job. The real win is getting people to open, click, and act. And that only happens when you test it like a pro, send it with confidence, and track what actually worked. Let\u2019s lock this in properly:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"1-preview-your-email-on-desktop-and-mobile\">1. Preview your email on desktop and mobile<\/h5>\n\n\n\n<p>Your email won\u2019t land the same way for everyone. Some will open it on their laptop. Others are on their phone in a cab. If it looks great on one but is broken on the other, you lose. Here\u2019s how to check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the \u201cPreview\u201d option in your email tool (like MailerLite, ConvertKit, or Mailchimp)<\/li>\n\n\n\n<li>Toggle between desktop and mobile view<\/li>\n\n\n\n<li>Look for awkward line breaks, oversized images, or crowded sections<\/li>\n<\/ul>\n\n\n\n<p>For example, If your CTA button looks great on desktop but wraps into two lines on mobile, it\u2019s time to fix the spacing or font size. A clean visual experience = better first impression = more action.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"2-click-every-link-like-a-real-user-would\">2. Click every link like a real user would<\/h5>\n\n\n\n<p>One broken link is all it takes to lose trust. And it happens more than you\u2019d think. Send yourself a test email. Open it. Then click:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main CTA<\/li>\n\n\n\n<li>Any image or button<\/li>\n\n\n\n<li>Your logo or header (if clickable)<\/li>\n\n\n\n<li>Footer links like \u201cunsubscribe\u201d or \u201cvisit site\u201d<\/li>\n<\/ul>\n\n\n\n<p>Ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it opening the right page?<\/li>\n\n\n\n<li>Does it load fast?<\/li>\n\n\n\n<li>Does it feel smooth and logical?<\/li>\n<\/ul>\n\n\n\n<p>If not, fix it now because your reader won\u2019t report the error. They\u2019ll just leave.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"3-read-the-full-email-in-your-inbox-like-a-first-time-reader\">3. Read the full email in your inbox like a first-time reader<\/h5>\n\n\n\n<p>This is where you catch things your editor&#8217;s brain missed. Once your test email hits your inbox, do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read it from the subject line to the CTA without stopping<\/li>\n\n\n\n<li>Don\u2019t edit mid-read, but just feel the flow<\/li>\n<\/ul>\n\n\n\n<p>Ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did the subject line pull you in?<\/li>\n\n\n\n<li>Did the intro hook you fast?<\/li>\n\n\n\n<li>Was the message clear and paced well?<\/li>\n\n\n\n<li>Did you feel like clicking the CTA?<\/li>\n<\/ul>\n\n\n\n<p>If any section made you pause or skim, that\u2019s a signal. Go tighten it.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"4-run-an-a-b-test-on-subject-lines-if-your-platform-allows\">4. Run an A\/B test on subject lines (if your platform allows)<\/h5>\n\n\n\n<p>You\u2019re not a mind reader. Sometimes your second-favorite subject line wins. That\u2019s why testing is smarter than guessing. Here\u2019s how to test:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pick your two strongest subject lines<\/li>\n\n\n\n<li>Set up an A\/B test (most platforms make this easy)<\/li>\n\n\n\n<li>Send each to 10\u201320% of your audience<\/li>\n\n\n\n<li>Whichever gets higher opens, use that one for the rest<\/li>\n<\/ul>\n\n\n\n<p>For example: \u201cFreelancers: Save 10 Hours This Week\u201d vs \u201cYou\u2019re Wasting 10 Hours a Week. Fix It Today\u201d<\/p>\n\n\n\n<p>The right line can boost opens by 30% or more. One word can change everything.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"5-track-the-results-after-sending-and-learn-from-them\">5. Track the results after sending and learn from them<\/h5>\n\n\n\n<p>This is the part most people ignore. But it\u2019s the secret to compounding improvement. Once the email is out, go check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open rate (good = 20%+): tells you if your subject line worked<\/li>\n\n\n\n<li>Click rate (good = 2\u20135%): shows if your message and CTA were strong<\/li>\n\n\n\n<li>Conversion or reply rate: reveals how compelling your offer really was<\/li>\n<\/ul>\n\n\n\n<p>Then diagnose it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low opens? Fix the subject next time<\/li>\n\n\n\n<li>Low clicks? Sharpen the CTA or make the offer clearer<\/li>\n\n\n\n<li>Zero replies? Your email might feel too cold or generic<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t just look at numbers, but learn from them. Every email becomes a data point that sharpens the next one. And that\u2019s it. You\u2019ve now previewed like a pro, tested your links, fine-tuned the flow, checked the numbers, and sent with confidence.<\/p>\n\n\n\n<p>That\u2019s not casual emailing. That\u2019s a campaign. And that\u2019s the difference. Most people hit send and hope. But you? You\u2019re tracking what\u2019s working, what\u2019s not, and why. You\u2019re building a feedback loop that gets stronger every time you hit send.<\/p>\n\n\n\n<p>Do this, and every email you write will perform better than the last. That\u2019s how pros do it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfZvr-T-u_kRWZE_uZN51uvNS86Cs0MpqrQMZ1X0N_8gLOW0lKcvKu78YP9WEZZv3q3ma4HfSZq8lZOmg1Xj8RCk26s4egYgTse3kFRks704Aq7X6C9jdcrJV_o5Ko_HqUo2k8-Hw?key=Ue9flAD_FhgAvkVQiys9qw\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Most people think using AI for emails means asking ChatGPT to \u201cwrite a cold email\u201d and then hitting send. But now you know that kind of lazy approach leads to boring, generic emails that get ignored.<\/p>\n\n\n\n<p>I just gave you the full, step-by-step method to use AI properly. Not to write spam, but to craft emails that actually get opened, clicked, and acted on. No guesswork. No robotic templates.<\/p>\n\n\n\n<p>Just a clean system that helps you write faster, sound better, and get results that actually move your business forward. So from now on, no more copy-paste prompts, no more soulless emails that land in spam, and definitely no more \u201choping\u201d something works.<\/p>\n\n\n\n<p>Now it\u2019s your turn. Use what you\u2019ve learned, guide the AI like a pro, and start sending emails that feel personal, deliver value, and drive real action. You\u2019ll be surprised how quickly your inbox and your sales start lighting up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-fa-qs\">Frequently asked questions (FAQs)<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>I\u2019m not a great writer. Will I still be able to tell if the email sounds good or not?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Yes, and you don\u2019t need to be a copywriter for this. The test is simple: send a version to yourself and ask, <em>\u201cWould I open this? Would I click?\u201d<\/em> If something feels off or flat, it probably is. Use that instinct. Also, reading the email out loud helps a lot. If it sounds awkward coming out of your mouth, it\u2019ll feel awkward in the inbox too.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Can I use the same AI prompt for every email?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>You can use a base prompt, but don\u2019t keep it copy-paste identical. Every email has a different offer, audience, and goal. If you keep feeding the same input, your emails will start sounding the same too. Use the format from the blog as a base, but tweak the benefit, audience, and tone each time to fit the specific email you\u2019re writing.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>What AI tool should I use for this? Is ChatGPT enough?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>ChatGPT (especially GPT-4) is more than enough if you follow the right process. You don\u2019t need fancy tools. What matters is the input that is your prompt, your goal, and how you guide the structure. That said, if you want faster workflows, some email tools (like MailerLite or ConvertKit) now have built-in AI features. But even they work best when you give them clear instructions like the ones in this blog.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Can I use AI to repurpose my old content into emails?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Absolutely. That\u2019s one of the smartest uses of AI. Take a blog, YouTube video, or social post you\u2019ve already written, and prompt: \u201cSummarize this content into an email with a hook, a value section, and a CTA to [action]. Keep it under 200 words. Tone: [your tone here].\u201d Now you\u2019re not starting from scratch, but you\u2019re just reshaping what already worked.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Do I need to credit AI anywhere in my emails?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>No. You don\u2019t need to tell anyone you used AI because the final output is still yours. You guided it. You edited it. You checked every line. Think of AI like a junior assistant. You don\u2019t credit the assistant in the client email. You just make sure it sounds right.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog that I have written will show marketers and business owners how they can use AI to write their sales emails, which their audience would love to open, click, and buy from.<\/p>\n","protected":false},"author":8,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,569,107],"tags":[686,685,687],"class_list":["post-1341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-ai","category-business-development","category-marketing","tag-can-ai-help-me-in-writing-marketing-emails","tag-how-to-write-an-intriguing-email","tag-how-to-write-email-for-my-business"],"_links":{"self":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":1,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"predecessor-version":[{"id":1343,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1341\/revisions\/1343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}