{"id":1242,"date":"2025-06-19T11:44:58","date_gmt":"2025-06-19T11:44:58","guid":{"rendered":"https:\/\/skillarbitra.ge\/blog\/?p=1242"},"modified":"2025-06-19T11:47:43","modified_gmt":"2025-06-19T11:47:43","slug":"write-mens-health-copy-that-sells","status":"publish","type":"post","link":"https:\/\/skillarbitra.ge\/blog\/write-mens-health-copy-that-sells\/","title":{"rendered":"Write men\u2019s health copy that sells: What Liver King, Bryan Johnson, and a 1920s con man can teach you in 2025\u00a0"},"content":{"rendered":"\n<p><em>In this article, you will discover how a 1920s con man and modern influencers like Liver King and Bryan Johnson mastered the art of selling transformation. Learn five timeless marketing tactics and three proven copywriting formulas to craft high-converting campaigns in 2025.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ol><li><a href=\"#i-selling-transformation-a-lesson-from-history\">I. Selling transformation: a lesson from history<\/a><\/li><li><a href=\"#ii-who-was-john-brinkley-the-original-marketing-maverick\">II. Who was John Brinkley? The original marketing maverick<\/a><ol><li><a href=\"#how-brinkley-built-a-scam-into-a-brand\">How Brinkley built a scam into a brand<\/a><\/li><\/ol><\/li><li><a href=\"#iii-why-brinkleys-playbook-still-dominates-in-2025\">III. Why Brinkley\u2019s playbook still dominates in 2025<\/a><\/li><li><a href=\"#iv-brinkleys-playbook-5-core-tactics-for-modern-marketing\">IV. Brinkley\u2019s playbook: 5 core tactics for modern marketing<\/a><ol><li><a href=\"#build-authority-with-proof-not-degrees\">Build authority with proof, not degrees<\/a><\/li><li><a href=\"#use-shock-to-stop-the-scroll\">Use shock to stop the scroll<\/a><\/li><li><a href=\"#tap-insecurity-then-inspire\">Tap insecurity, then inspire<\/a><\/li><li><a href=\"#own-your-media\">Own your media<\/a><\/li><li><a href=\"#turn-controversy-into-loyalty\">Turn controversy into loyalty<\/a><\/li><\/ol><\/li><li><a href=\"#v-how-liver-king-and-bryan-johnson-use-the-brinkley-playbook\">V. How Liver King and Bryan Johnson use the Brinkley playbook<\/a><\/li><li><a href=\"#vi-3-proven-copy-formulas-for-2025-funnels\">VI. 3 Proven Copy Formulas for 2025 Funnels<\/a><ol><li><a href=\"#before-science-there-was-shame\">Before science, there was shame<\/a><\/li><li><a href=\"#most-optimize-x-the-elite-optimize-y\">Most optimize X, the elite optimize Y.<\/a><\/li><li><a href=\"#others-fix-symptoms-we-upgrade-systems\">Others fix symptoms, we upgrade systems<\/a><\/li><\/ol><\/li><li><a href=\"#vii-how-to-win-in-2025-ethical-lessons-from-a-fraud\">VII. How to win in 2025: ethical lessons from a fraud<\/a><\/li><li><a href=\"#viii-why-belief-beats-data\">VIII. Why belief beats data<\/a><\/li><li><a href=\"#ix-build-funnels-that-convert\">IX. Build funnels that convert<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Part 4 of the Agora Copy Insights Series<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-selling-transformation-a-lesson-from-history\">I. Selling transformation: a lesson from history<\/h2>\n\n\n\n<p>If you land a job as a junior copywriter at Agora, the $1 billion direct response giant behind some of the world\u2019s most aggressive wellness funnels, they hand you a <a href=\"https:\/\/bigthink.com\/guest-thinkers\/book-review-charlatan-americas-most-dangerous-huckster-the-man-who-pursued-him-and-the-age-of-flim-flam\/\" target=\"_blank\" rel=\"noopener\">book<\/a> for your training. You don\u2019t get a typical marketing book. Forget Ogilvy or Sugarman. They give you <em>Charlatan: America\u2019s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam<\/em><sub>, <\/sub>a 300-page biography about John R. Brinkley, a fake doctor who made millions in the 1920s by implanting goat testicles into men desperate to reclaim their virility. Why? Because Agora knows that before you write copy, you need to understand belief. And nobody sold belief better than Brinkley.<\/p>\n\n\n\n<p>Picture a dusty Kansas clinic in the 1920s. A farmer, weathered by years of toil, walks in, his shoulders slumped, his confidence eroded by fading energy and quiet fears about his masculinity. John R. Brinkley, a self-styled \u201cdoctor\u201d with a questionable degree, looks him in the eye and delivers a pitch: \u201cYou don\u2019t need pills or prayers. You need a goat.\u201d A few hours later, the farmer walks out with goat glands surgically implanted in his body, and a renewed sense of hope in his heart.<\/p>\n\n\n\n<p>Was it medicine? No. Was it persuasive? Undeniably.<\/p>\n\n\n\n<p>John Brinkley wasn\u2019t just a con man; he was a marketing pioneer who built the first men\u2019s wellness funnel. His tactics, like authority, urgency, social proof, and a bold transformation promise, turned a bizarre procedure into a million-dollar empire. Fast forward to 2025, and modern influencers like Liver King, with his raw-meat bravado, and Bryan Johnson, with his data-driven anti-aging protocols, are using the same playbook to sell cold plunges, testosterone kits, and biohacking lifestyles.<\/p>\n\n\n\n<p>This isn\u2019t just a wellness story. It\u2019s a masterclass in marketing that applies to any industry, whether you\u2019re selling supplements, software, or coaching. Brinkley\u2019s genius lies in a universal truth: people don\u2019t buy products; they buy a better version of themselves. In this article, we\u2019ll unpack his playbook, connect it to today\u2019s top influencers, and give you actionable strategies to craft campaigns that convert in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-who-was-john-brinkley-the-original-marketing-maverick\">II. Who was John Brinkley? The original marketing maverick<\/h2>\n\n\n\n<p>Before the FDA, before Instagram influencers, and before Harvard churned out doctors, America had John R. Brinkley, a charismatic hustler who turned a fake medical degree into a wellness empire. His pitch? Surgically implanting goat testicles into men to \u201crestore virility.\u201d His credentials? A $500 diploma from a Kansas City mill. His success? Millions in revenue and a cult-like following.<\/p>\n\n\n\n<p>Brinkley wasn\u2019t a surgeon or a scientist. He was a showman with an instinct for human desire. In the 1920s, when men felt the weight of aging or societal pressure, Brinkley offered a solution that was equal parts absurd and irresistible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-brinkley-built-a-scam-into-a-brand\">How Brinkley built a scam into a brand<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faked authority<\/strong>: Brinkley printed his own certificates, donned a white coat, and called himself \u201cDoctor.\u201d Men desperate for solutions didn\u2019t dig deeper, they wanted to believe.<\/li>\n\n\n\n<li><strong>Owned the media<\/strong>: His pirate radio station, KFKB (\u201cKansas First, Kansas Best\u201d), broadcast medical advice, folk music, and glowing success stories across the Midwest. It was one of America\u2019s first direct-to-consumer health funnels.<\/li>\n\n\n\n<li><strong>Weaponized insecurity<\/strong>: \u201cCan\u2019t keep up with your wife? That\u2019s not aging, it\u2019s weakness.\u201d Brinkley turned personal shame into a call to action.<\/li>\n\n\n\n<li><strong>Staged virality<\/strong>: He hired actors to pose as patients, weeping with joy over their \u201crejuvenation.\u201d Parades and testimonials created social proof before the term existed.<\/li>\n\n\n\n<li><strong>Promised transformation<\/strong>: His pitch wasn\u2019t about glands, it was about reclaiming manhood, status, and power.<\/li>\n<\/ul>\n\n\n\n<p>Brinkley\u2019s clinic wasn\u2019t a medical practice; it was a marketing machine. He targeted insecure men, gave them a rebellious \u201cnew science,\u201d and wrapped it in expert-like authority. Sound familiar? It\u2019s the blueprint for today\u2019s wellness influencers and a lesson for any marketer aiming to stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iii-why-brinkleys-playbook-still-dominates-in-2025\">III. Why Brinkley\u2019s playbook still dominates in 2025<\/h2>\n\n\n\n<p>Scroll through X or Instagram in 2025, and you\u2019ll see men chasing dopamine fasts, peptide injections, and $400 biohacking consults. The tools have evolved, but the desires haven\u2019t. Brinkley sold confidence through goat glands. Liver King sells strength through raw organs and primal tenets. Bryan Johnson sells eternal youth through biomarkers and protocols. Each taps into the same emotional triggers: fear of decline, craving for control, and the dream of being elite.<\/p>\n\n\n\n<p>Why does this matter for marketers? Because Brinkley\u2019s tactics reveal what people <em>really<\/em> buy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity over ingredients<\/strong>: Nobody cares about ashwagandha\u2019s chemical structure, they want to feel like a leader who commands respect.<\/li>\n\n\n\n<li><strong>Shock over subtlety<\/strong>: Outrageous claims (goat glands, 111 daily pills) break through the noise of a crowded digital landscape.<\/li>\n\n\n\n<li><strong>Emotion over evidence<\/strong>: Shame, aspiration, and status drive purchases more than clinical studies.<\/li>\n<\/ul>\n\n\n\n<p>In 2025, whether you\u2019re marketing wellness, tech, or B2B services, Brinkley\u2019s formula shows you how to turn desire into action. His playbook isn\u2019t just history, it\u2019s running Facebook ads, YouTube channels, and X threads today.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXffYeJ4ySraZNC0aSepF-8WXeGJr0PT9ZWBhUn20LNZEwPeVcAhBRJVubB8RKJatJOiq8wgxP1W_ur99gQzOVkpBy2xKKrWXqoJ5W7d5ITP-9IW9rv-PDRAyMGe7AhETcJtM7I?key=nVF5TALZ4n5ppRGWCcYhgQ\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iv-brinkleys-playbook-5-core-tactics-for-modern-marketing\">IV. Brinkley\u2019s playbook: 5 core tactics for modern marketing<\/h2>\n\n\n\n<p>Brinkley didn\u2019t just hustle goat glands, he reverse-engineered human psychology. His tactics still power high-converting funnels in 2025. Here\u2019s how to adapt them for your campaigns, whether you\u2019re in <a href=\"https:\/\/skillarbitra.ge\/blog\/lifestyle-copy-to-target-american-brands\/\">wellness<\/a>, tech, or beyond:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"build-authority-with-proof-not-degrees\">Build authority with proof, not degrees<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Then<\/strong>: Brinkley\u2019s fake degree and white coat gave him credibility.<\/li>\n\n\n\n<li><strong>Now<\/strong>: Bryan Johnson shares real-time biomarker data; Liver King uses his physique as \u201cliving proof.\u201d<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: In 2025, trust comes from receipts\u2014screenshots, dashboards, or testimonials\u2014not titles.<\/li>\n\n\n\n<li><strong>How to use It<\/strong>: Showcase results (e.g., a case study of a client\u2019s transformation or a data-driven dashboard). For example, a SaaS company could share a customer\u2019s 50% revenue boost instead of listing features.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"use-shock-to-stop-the-scroll\">Use shock to stop the scroll<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Then<\/strong>: Goat testicle surgeries were so bizarre they sparked headlines.<\/li>\n\n\n\n<li><strong>Now<\/strong>: Liver King eats raw bull testicles on Reels; Bryan Johnson\u2019s 111-pill regimen goes viral.<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: In a saturated digital world, shock cuts through apathy and grabs attention.<\/li>\n\n\n\n<li><strong>How to use it<\/strong>: Create bold, meme-worthy content, like a video of your product\u2019s extreme benefit (e.g., \u201cThis app saved me 10 hours a week!\u201d) or a provocative headline like \u201cWhy Your Morning Routine Is Sabotaging Your Success.\u201d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tap-insecurity-then-inspire\">Tap insecurity, then inspire<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Then<\/strong>: Brinkley shamed men for \u201cweakness\u201d but promised a \u201cnew man\u201d post-surgery.<\/li>\n\n\n\n<li><strong>Now<\/strong>: Liver King calls modern men \u201cdomesticated\u201d but offers primal tenets to reclaim strength; Bryan Johnson warns of aging but sells a youthful \u201coperating system.\u201d<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: Acknowledging pain points creates urgency; aspiration fuels action.<\/li>\n\n\n\n<li><strong>How to Use It<\/strong>: Start with a relatable problem (e.g., \u201cTired of brain fog?\u201d) then pivot to a bold vision (e.g., \u201cBecome the sharpest mind in the room\u201d). For non-wellness, try: \u201cStruggling to scale your business? Lead your industry with [Solution].\u201d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"own-your-media\">Own your media<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Then<\/strong>: Brinkley\u2019s radio station controlled his narrative, bypassing newspapers.<\/li>\n\n\n\n<li><strong>Now<\/strong>: Bryan Johnson\u2019s YouTube channel and Liver King\u2019s Instagram Reels dominate their brands\u2019 stories.<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: Owning your channel (e.g., newsletters, X threads, podcasts) builds direct relationships and cuts through algorithm noise.<\/li>\n\n\n\n<li><strong>How to use It<\/strong>: Create a content ecosystem like weekly X threads, a YouTube series, or a branded podcast. For example, a fitness brand could launch a \u201c5-Minute Primal Challenge\u201d series to build loyalty.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"turn-controversy-into-loyalty\">Turn controversy into loyalty<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Then<\/strong>: Brinkley\u2019s paid testimonials fueled his fame, even when exposed as fraud.<\/li>\n\n\n\n<li><strong>Now<\/strong>: Liver King\u2019s 2022 steroid scandal spiked sales when he owned the narrative; Bryan Johnson\u2019s extreme lifestyle invites criticism but builds a cult following.<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: Handled well, controversy creates buzz and deepens trust with your core audience.<\/li>\n\n\n\n<li><strong>How to use it<\/strong>: Address criticism transparently (e.g., a blog post explaining a product flaw and your fix). Turn skeptics into fans by showing authenticity, like a SaaS company admitting a bug but rolling out a game-changing update.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfnjCwarAoWalMM_h3FNw7QNj6JLpFopLIo4Qj_iPN-YktJGYVTRR9kK5n6RAsqOc0o99mZm2w6DFg-zuWQVs0r9RP539gupb8ZmKU5NmFlBL3In5a0hDFOvzbXiN_QgzpPpe6hjw?key=nVF5TALZ4n5ppRGWCcYhgQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v-how-liver-king-and-bryan-johnson-use-the-brinkley-playbook\">V. How Liver King and Bryan Johnson use the Brinkley playbook<\/h2>\n\n\n\n<p>To see Brinkley\u2019s tactics in action, look at two of 2025\u2019s biggest wellness influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Liver King (Brian Johnson)<\/strong>: The \u201cprimal\u201d influencer eats raw organs, lifts boulders, and preaches nine ancestral tenets. His brand isn\u2019t about supplements, it\u2019s about rejecting \u201cdomesticated\u201d modern life for a warrior\u2019s identity. His steroid scandal? He turned it into a redemption arc, boosting sales by owning the narrative on X and Instagram.<\/li>\n\n\n\n<li><strong>Bryan Johnson<\/strong>: The tech mogul turned biohacker shares bloodwork, swallows 111 pills daily, and sells his \u201cBlueprint Protocol\u201d as an anti-aging operating system. His authority comes from data, not degrees, and his extreme lifestyle sparks viral debates that keep him trending.<\/li>\n<\/ul>\n\n\n\n<p>Both sell transformation through rituals, <a href=\"https:\/\/skillarbitra.ge\/blog\/scissor-marketing-as-a-polarizing-strategy\/\">shock<\/a>, and status. Their followers don\u2019t just buy products, they join a movement. Whether you\u2019re in wellness or not, their success shows how to build a brand that resonates emotionally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-3-proven-copy-formulas-for-2025-funnels\">VI. 3 Proven Copy Formulas for 2025 Funnels<\/h2>\n\n\n\n<p>Brinkley\u2019s genius was in his phrasing, simple, emotional, and urgent. Here are three ad-ready formulas inspired by his playbook, tailored for 2025\u2019s digital landscape. Use them for wellness, tech, or any high-ticket offer:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"before-science-there-was-shame\">Before science, there was shame<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use for<\/strong>: Cold traffic ads (e.g., testosterone, productivity tools, hair loss).<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: It hooks by exposing a hidden truth (\u201cScience just renamed your struggle\u201d) and creates curiosity.<\/li>\n\n\n\n<li><strong>Example<\/strong>: \u201cBefore TRT, there was shame. Stop hiding, reclaim your edge with [Product].\u201d For tech: \u201cBefore AI, there was overwhelm. Scale smarter with [Software].\u201d<\/li>\n\n\n\n<li><strong>Pro tip<\/strong>: Pair with a bold visual (e.g., a split-screen of \u201cbefore\u201d and \u201cafter\u201d lifestyles) to amplify impact.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"most-optimize-x-the-elite-optimize-y\">Most optimize X, the elite optimize Y.<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use for<\/strong>: Premium supplements, coaching, or SaaS.<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: It positions your offer as exclusive, tapping into the desire to stand out.<\/li>\n\n\n\n<li><strong>Example<\/strong>: \u201cMost men optimize protein. The elite optimize dopamine. Join the 1% with [Protocol].\u201d For B2B: \u201cMost businesses optimize ads. The elite optimize ROI. Lead with [Tool].\u201d<\/li>\n\n\n\n<li><strong>Pro Tip<\/strong>: Use in email subject lines to boost open rates (e.g., \u201cWhy Most Marketers Fail at ROI\u201d).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"others-fix-symptoms-we-upgrade-systems\">Others fix symptoms, we upgrade systems<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use for<\/strong>: Coaching, wellness protocols, or tech platforms.<\/li>\n\n\n\n<li><strong>Why it works<\/strong>: It frames your offer as a transformative lifestyle, not a quick fix, flattering buyers as forward-thinkers.<\/li>\n\n\n\n<li><strong>Example<\/strong>: \u201cDoctors fix fatigue. We rebuild your energy system. Start with [Program].\u201d For SaaS: \u201cAgencies fix campaigns. We rebuild your growth engine. Try [Platform].\u201d<\/li>\n\n\n\n<li><strong>Pro tip<\/strong>: Use on landing pages with a clear CTA (e.g., \u201cStart Your Upgrade Now\u201d).<\/li>\n<\/ul>\n\n\n\n<p>These formulas tap into fear, aspiration, and exclusivity, driving clicks and conversions across industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vii-how-to-win-in-2025-ethical-lessons-from-a-fraud\">VII. How to win in 2025: ethical lessons from a fraud<\/h2>\n\n\n\n<p>Brinkley was a fraud, but his insight was real. <em>People buy stories, not stuff.<\/em> Here\u2019s how to apply his playbook ethically in 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sell identity, not ingredients<\/strong>: Don\u2019t list magnesium benefits. Sell the confidence of a leader who never fades. For example, a fitness app shouldn\u2019t pitch \u201cworkout plans\u201d but \u201cthe discipline of a top performer.\u201d<\/li>\n\n\n\n<li><strong>Create rituals for retention<\/strong>: Turn your product into a lifestyle. A supplement becomes a \u201cmorning protocol\u201d; a SaaS tool becomes a \u201cgrowth system.\u201d Rituals build habits, and habits drive recurring revenue.<\/li>\n\n\n\n<li><strong>Promise elite status<\/strong>: Frame your offer as access to a higher league. A testosterone kit isn\u2019t about hormones, it\u2019s about ranking above average. A CRM isn\u2019t about data, it\u2019s about dominating your market.<\/li>\n\n\n\n<li><strong>Build trust through transparency<\/strong>: Unlike Brinkley, deliver real value. Share data, admit flaws, and focus on results to build long-term loyalty.<\/li>\n<\/ul>\n\n\n\n<p>Whether you\u2019re writing for nootropics, fitness apps, or B2B software, focus on the dream: <em>Who does your customer want to become?<\/em> In 2025, the brands that win don\u2019t sell products, they sell clarity, control, and transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viii-why-belief-beats-data\">VIII. Why belief beats data<\/h2>\n\n\n\n<p>Brinkley sold goat glands because he sold belief first. Men didn\u2019t line up for science, they lined up for a story that promised strength, status, and a second chance. In 2025, markets are drowning in data, clinical studies, analytics, and feature lists. But belief still converts better than facts.<\/p>\n\n\n\n<p>Your job as a marketer isn\u2019t to prove your product\u2019s efficacy; it\u2019s to make your audience <em>feel<\/em> its impact. A man doesn\u2019t want NAD boosters, he wants to outwork his younger competitors. A business owner doesn\u2019t want software, she wants to outsmart her rivals. Tap into that desire, and you\u2019ll turn browsers into buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ix-build-funnels-that-convert\">IX. Build funnels that convert<\/h2>\n\n\n\n<p>Brinkley\u2019s playbook isn\u2019t about scams, it\u2019s about understanding human psychology. In 2025, your challenge is to cut through the noise with campaigns that inspire, provoke, and transform. Use these tactics to craft marketing that doesn\u2019t just sell, it builds movements.<\/p>\n\n\n\n<p><strong><em>Next up : 5 things Agora copywriters have to prove in every sales letter no matter what<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Click the padlock, go to Notifications, and hit \u201cAllow\u201d to get it first.<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you will discover how a 1920s con man and modern influencers like Liver King and Bryan Johnson mastered the art of selling transformation. Learn five timeless marketing tactics and three proven copywriting formulas to craft high-converting campaigns in 2025.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":1243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,402,90],"tags":[586,587,524],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-content-marketing","category-copywriting-2","tag-blogs-sales","tag-copywriting-tricks","tag-sales-skillarbitrage"],"_links":{"self":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":2,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1242\/revisions\/1247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media\/1243"}],"wp:attachment":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}