{"id":1155,"date":"2025-06-06T15:04:19","date_gmt":"2025-06-06T15:04:19","guid":{"rendered":"https:\/\/skillarbitra.ge\/blog\/?p=1155"},"modified":"2025-06-06T15:04:21","modified_gmt":"2025-06-06T15:04:21","slug":"what-is-contrarian-copywriting","status":"publish","type":"post","link":"https:\/\/skillarbitra.ge\/blog\/what-is-contrarian-copywriting\/","title":{"rendered":"What is contrarian copywriting? A guide for small brands to stand out"},"content":{"rendered":"\n<p><em>This blog takes a close look at contrarian copywriting, the power of being contrary, which can make any brand stand out in a crowd. It explores how going against the grain can be a powerful positioning tool, especially for small brands trying to break through the noise. This piece is a valuable resource for content writers, marketers, and strategists who want to help small businesses build loyalty, trust, and memorability without spending a lot by leveraging the power of bold, unconventional messaging.<\/em><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ol><li><a href=\"#introduction\">Introduction<\/a><\/li><li><a href=\"#what-is-a-contrarian-copy\">What is a contrarian copy?<\/a><\/li><li><a href=\"#famous-brands-that-use-this\">Famous brands that use this<\/a><ol><li><a href=\"#1-mba-chaiwala\">1.\u00a0 MBA Chaiwala<\/a><\/li><li><a href=\"#2-candid-skincare\">2. Candid skincare<\/a><\/li><li><a href=\"#3-anti-agency-agencies\">3. Anti-agency agencies<\/a><\/li><\/ol><\/li><li><a href=\"#why-this-works-the-psychology-behind-contrarian-copy\">Why this works: the psychology behind contrarian copy<\/a><\/li><li><a href=\"#how-to-apply-contrarian-copywriting-a-detergent-brand-example\">How to apply contrarian copywriting: a detergent brand example<\/a><ol><li><a href=\"#step-1-identify-the-enemy\">Step 1: Identify the enemy<\/a><\/li><li><a href=\"#step-2-flip-the-script\">Step 2: Flip the script<\/a><\/li><li><a href=\"#step-3-build-the-ingroup\">Step 3: Build the ingroup<\/a><\/li><\/ol><\/li><li><a href=\"#templates-contrarian-copy-you-can-use\">Templates: contrarian copy you can use<\/a><ol><li><a href=\"#for-about-us-pages\">For About Us pages:<\/a><\/li><li><a href=\"#for-ads\">For Ads:<\/a><\/li><li><a href=\"#for-landing-pages\">\u00a0For landing pages:<\/a><\/li><\/ol><\/li><li><a href=\"#the-takeaway\">The takeaway<\/a><\/li><li><a href=\"#fa-qs\">FAQs<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n\n\n\n<p>When I was in school, a new admission always sparked curiosity. In class IX, a new girl joined and immediately became a subject of attention and uncomfortable speculation, led by the class bully.<\/p>\n\n\n\n<p>The new girl was more in the spotlight because she was truly a bookworm and as far from a social butterfly as possible. Normally, this would make any new student feel alienated, but this new admission was different; she embraced her \u201cnerdy\u201d tag and started a book club with other nerdy girls.<\/p>\n\n\n\n<p>Soon her name was uttered with respect rather than ridicule, and the bullies left her alone. Her book club didn\u2019t just win over the bullies, it built a tribe. The book club continued as her legacy long after she graduated from school.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this memory lies a valuable lesson of life as well as marketing: you can earn respect by standing up for yourself and standing on the opposite side of power. In marketing, we call it the power of contrarian branding: standing out by standing firm.&nbsp;<\/p>\n\n\n\n<p>Want to find a tribe?<\/p>\n\n\n\n<p>Pick an enemy and start the fight.<\/p>\n\n\n\n<p>Sounds intense, but it works because humans are hardwired to trust people <strong>like them<\/strong> and question those who aren\u2019t.<\/p>\n\n\n\n<p>This is a deep-rooted bias, <strong>Ingroup vs Outgroup Bias<\/strong> in action. We feel safer, smarter, and more \u201cright\u201d when we\u2019re part of a group that shares our values, especially if there\u2019s a clear \u201cthem\u201d to rebel against.<\/p>\n\n\n\n<p>Great brands don\u2019t just sell identity. They sell a <strong>rallying cry<\/strong>. They say: <strong>\u201cWe\u2019re not like them. We\u2019re for people like you.\u201d<\/strong><\/p>\n\n\n\n<p>That\u2019s what contrarian copywriting is all about. Not trying to please everyone. But <strong>taking a side<\/strong>, even if it\u2019s unpopular. This is a great strategy for small brands on small budgets, as this lets a brand build a strong identity without burning money on ad spends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-contrarian-copy\">What is a contrarian copy?<\/h2>\n\n\n\n<p>Contrarian copy is when a brand breaks away from the safe, sugary tone of typical marketing and speaks directly to the <strong>misfits<\/strong>, <strong>underdogs<\/strong>, and <strong>rebels<\/strong> who are tired of being ignored or patronized.<\/p>\n\n\n\n<p>It taps into the same instinct that made you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Root for the villain in a movie<\/li>\n\n\n\n<li>Roll your eyes at that big agency pitch<\/li>\n\n\n\n<li>Choose the street vendor over the overpriced caf\u00e9<\/li>\n<\/ul>\n\n\n\n<p>It makes the customer say:&nbsp; <strong>\u201cFinally, someone gets me.\u201d <\/strong>When they do, brands rake in profits. Take a look at how this one thing done right can improve engagement and memorability, and drive conversions faster.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcQ2_QbvkhZTDcp4fnuZOHBCUAyCEkqcVQ4dMe744GsDsydhyRpxNx3Nk15JX11eyzHlAx4nD61eZy1u9UiFNUV2X-P_HEZ-_GqWkZybJHSj84kOlwBUzQlZDKojjvzj5-2Jdms3A?key=rBo6cFOMMnhK-glhyrHJpQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Many Indian brands use it very effectively to build an identity from scratch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"famous-brands-that-use-this\">Famous brands that use this<\/h2>\n\n\n\n<p>In a world dominated by perfect-looking ads and sugar-coated brand promises, anti-hero brands are cutting through the noise. These are the brands that dare to challenge the status quo, the ones that don\u2019t care about awards or glossy packaging, but speak directly and honestly to their audience.<\/p>\n\n\n\n<p>Contrarian copywriting is the secret weapon they use. It&#8217;s bold, unpolished, and unapologetically real.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-mba-chaiwala\">1.&nbsp; <a href=\"https:\/\/www.instagram.com\/mbachaiwalaind\/?hl=en\" target=\"_blank\" rel=\"noopener\">MBA Chaiwala<\/a><\/h4>\n\n\n\n<p>Not your typical CEO. And proudly so.<\/p>\n\n\n\n<p>From dropping out of college to building a pan-India tea empire, MBA Chaiwala has established a solid identity. The brand\u2019s messaging is loud and clear:<\/p>\n\n\n\n<p><strong><em>\u201cWe\u2019re not corporate. We\u2019re not elite. We\u2019re for the hustlers.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Result? A cult-like following of college students, job quitters, and ambitious small-towners who see themselves in him.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-candid-skincare\">2. <a href=\"https:\/\/candid-skincare.com\/\" target=\"_blank\" rel=\"noopener\">Candid skincare<\/a><\/h4>\n\n\n\n<p>Most skincare brands:<\/p>\n\n\n\n<p><strong><em>\u201cGlowing skin in 10 days with our miracle peptide tech.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Candid:<\/p>\n\n\n\n<p><strong><em>\u201cYour skin has pores. Deal with it.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>They mock the unrealistic filters and fake-perfect influencers. Their copy says:<strong><em>&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u201cWe\u2019re not here to fix you. We\u2019re here to free you.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>That\u2019s contrarian power.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-anti-agency-agencies\">3. Anti-agency agencies<\/h4>\n\n\n\n<p>The rise of D2C-focused \u201canti-agency\u201d agencies is no accident. These agencies stand against the \u201dbig\u201d agencies worth millions and their fancy approaches,<\/p>\n\n\n\n<p>They write copy like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>\u201cNo jargon. No retainers. No excuses.\u201d<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>\u201cWe don\u2019t pitch. We perform.\u201d<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>\u00a0\u201cBuilt by marketers who hated working in agencies.\u201d<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>They don\u2019t compete on credentials. They compete in <strong>cultural rebellion<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-works-the-psychology-behind-contrarian-copy\">Why this works: the psychology behind contrarian copy<\/h2>\n\n\n\n<p>Ingroup vs Outgroup bias works on the principle that we trust people like us and question those who aren\u2019t. Here\u2019s how it specifically works.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We automatically favor people like us (ingroup)<\/li>\n\n\n\n<li>We\u2019re skeptical of those outside that group (outgroup)<\/li>\n<\/ul>\n\n\n\n<p>Contrarian brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an \u201cingroup\u201d for the underrepresented<\/li>\n\n\n\n<li>Position the mainstream as outdated or inauthentic<\/li>\n\n\n\n<li>Tap into shared frustration or identity<\/li>\n\n\n\n<li>Build trust through shared defiance<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s how people say:<\/p>\n\n\n\n<p><strong>\u201cI didn\u2019t just buy a product. I joined a movement.\u201d<\/strong><\/p>\n\n\n\n<p><strong><em>This is very powerful. And here\u2019s how you harness it.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-apply-contrarian-copywriting-a-detergent-brand-example\">How to apply contrarian copywriting: a detergent brand example<\/h2>\n\n\n\n<p>Imagine that you are launching a new washing detergent. Here&#8217;s how to apply anti-hero, contrarian copy that cuts through the industry noise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-1-identify-the-enemy\">Step 1: Identify the enemy<\/h4>\n\n\n\n<p><em>Ask: What do customers dislike about existing detergent brands?<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Corporate jargon and marketing fluff<\/em><\/li>\n\n\n\n<li><em>Unrealistic ads with models doing laundry in chiffon sarees<\/em><\/li>\n\n\n\n<li><em>Overpromised benefits like \u201c99.9% germ kill\u201d<\/em><\/li>\n\n\n\n<li><em>Legacy brands that charge extra for \u201csmart clean technology\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>Write this down. These are the things your brand pushes against.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Corporate jargon<\/em><\/li>\n\n\n\n<li><em>Overhyped claims<\/em><\/li>\n\n\n\n<li><em>\u00a0Unrealistic advertising<\/em><\/li>\n\n\n\n<li><em>Pseudo-scientific features<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-2-flip-the-script\">Step 2: Flip the script<\/h4>\n\n\n\n<p><em>Take the industry\u2019s usual tone and go in the opposite direction.<\/em><\/p>\n\n\n\n<p><strong><em>Example:<\/em><\/strong><\/p>\n\n\n\n<p><em>Normal Detergent Copy:<\/em><\/p>\n\n\n\n<p><strong><em>\u201cNow with advanced stain-lift technology for ultra-white clothes!\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>Contrarian Detergent Copy:<\/em><\/p>\n\n\n\n<p><strong><em>\u201cYour shirt doesn\u2019t need to blind the neighbours. It just needs to be clean.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>Normal Detergent Copy:<\/em><\/p>\n\n\n\n<p><strong><em>\u201cUsed by 10 million households across India.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>Contrarian:<\/em><\/p>\n\n\n\n<p><strong><em>\u201cNot made for everyone. Just the ones who hate ads with actresses in chiffon.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>Normal:<\/em><\/p>\n\n\n\n<p><strong><em>\u201c99.9% germ removal in one wash!\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>Contrarian:<\/em><\/p>\n\n\n\n<p><strong><em>\u201cWe don\u2019t fight germs with sci-fi. We fight dirt. Like you asked.\u201d<\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-3-build-the-ingroup\">Step 3: Build the ingroup<\/h4>\n\n\n\n<p><em>Create a sense of belonging. Use language that makes your target audience feel seen and part of something more honest.<\/em><\/p>\n\n\n\n<p><strong><em>\u201cThis is for the&#8230;\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>\u201cThis is for the ones who do laundry after office. Not for choreographed smiles in TV ads.\u201d<\/em><\/p>\n\n\n\n<p><strong><em>\u201cWe\u2019re not like&#8230;\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>\u201cWe\u2019re not like the \u201899% germ-free\u2019 gang. We\u2019re the \u2018don\u2019t-smell-like-socks\u2019 gang.\u201d<\/em><\/p>\n\n\n\n<p><strong><em>\u201cYou\u2019ve probably heard&#8230;\u201d<\/em><\/strong><\/p>\n\n\n\n<p><em>\u201cYou\u2019ve probably heard how other brands \u2018fight 100 types of stains.\u2019 We just fight the ones your kid brings from the playground.\u201d<\/em><\/p>\n\n\n\n<p><strong>This kind of copy doesn&#8217;t chase perfection, it reflects real life. That\u2019s how contrarian brands build trust.<\/strong><\/p>\n\n\n\n<p>Here\u2019s a comparison chart of the three types of brands we have discussed till now.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdl6eiW0PUREG9Cky7iAY53Q277e-cibW48g2pecxTdDDujDT9jVPM6LxepfGe__z3Mjg8WmoM1JrdQ_VzRTZpmCqUzjqAYWYtrLTiTZ8HnIK200STYEZV-unVXs7DEQ744XbTV8w?key=rBo6cFOMMnhK-glhyrHJpQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Here are some templates that you can use right away to start building your brand voice in the contrarian way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"templates-contrarian-copy-you-can-use\">Templates: contrarian copy you can use<\/h2>\n\n\n\n<p>First, let&#8217;s understand exactly how a contrarian copy differs from a conventional one.<\/p>\n\n\n\n<p>Here is a summary of the key differences between contrarian and conventional copy. In the right side find the traits of conventional copy while the left side have the traits of contrarian copy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfQN-wJtR95ShvYJyzzCJnQKVf0xIAVp-gXjBj_ccS_H9kwMNDcPRaH4itIn3iTEsWVjoI5INlaFMv8cUdzHiMCJoWrgknyBj3lkgGUPngSVBoUq9tlI-1cUsqSc8katlvyjMez?key=rBo6cFOMMnhK-glhyrHJpQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Now let&#8217;s see some examples of contrarian copy that drives conversions fast across industries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-about-us-pages\">For About Us pages:<\/h4>\n\n\n\n<p><strong><em>SAAS: \u201cWe\u2019re not a startup that brags about funding. We\u2019re a bootstrapped crew who wakes up at 6AM to fix real problems.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Startups: \u201cNo vision decks. No culty LinkedIn posts. Just real people, solving real problems, for folks like you.\u201d<\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-ads\">For Ads:<\/h4>\n\n\n\n<p><strong><em>Anti agency-agency: \u201cStill paying \u20b98,000\/month for a logo and lorem ipsum? We\u2019re not that agency.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Skincare: \u201cWe don\u2019t have influencers. We have customers who DM us screenshots of their skin healing.\u201d<\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-landing-pages\">&nbsp;For<a href=\"https:\/\/skillarbitra.ge\/blog\/how-to-craft-the-perfect-landing-page\/\"> landing pages<\/a>:<\/h4>\n\n\n\n<p><strong><em>Tech: \u201cThis page won\u2019t auto-scroll or serenade you with animations. Because you\u2019re not here for drama. You\u2019re here for results.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>SAAS: \u201cIf you\u2019re tired of overpriced software with 17 features you never use, welcome to the simpler way.\u201d<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\">The takeaway<\/h2>\n\n\n\n<p>Safe is forgettable. Controversial is memorable. And if you want brand loyalty, not just sales, you have to <strong>stand for something<\/strong> your audience cares about.<\/p>\n\n\n\n<p>Even if it means going against the grain.<\/p>\n\n\n\n<p>So go ahead. Burn a few bridges. Say what others won\u2019t.<\/p>\n\n\n\n<p>Because in a sea of shiny sameness\u2026 <strong>Anti-heroes win.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\">FAQs<\/h2>\n\n\n\n<p><strong>1: What is contrarian copywriting, and how is it different from traditional brand messaging?<\/strong><\/p>\n\n\n\n<p>Contrarian copywriting is all about challenging the dominant narratives in your industry. While traditional copy tends to polish every sentence to sound aspirational, professional, or mass-friendly, contrarian copy intentionally breaks those rules. It\u2019s blunt, witty, and often self-aware, showing your audience that you <em>get<\/em> their frustrations with the usual brand noise. It wins trust by sounding more like a person and less like an ad.<\/p>\n\n\n\n<p><strong>2: Isn\u2019t anti-hero branding risky for mass-market products like detergent?<\/strong><\/p>\n\n\n\n<p>Yes, it\u2019s risky \u2014 but that\u2019s also why it works. In oversaturated categories, most products blend into one another. An anti-hero brand grabs attention by doing the opposite of what\u2019s expected. It doesn\u2019t chase perfection or overpromise. It tells the truth in a refreshing way, which today\u2019s skeptical consumer often finds more persuasive than a glossy pitch. In short, the biggest risk is sounding like everyone else.<\/p>\n\n\n\n<p><strong>3: How do I identify the \u201cenemy\u201d my audience relates to?<\/strong><\/p>\n\n\n\n<p>The enemy isn\u2019t always a competitor \u2014 it\u2019s often a shared frustration. In the detergent space, it might be ads that treat laundry like a beauty contest. For a tech product, it might be bloated features no one asked for. Talk to your users. Scroll through Reddit threads, Amazon reviews, and Twitter rants. What makes them roll their eyes? That\u2019s your enemy. Your copy should punch that in the face \u2014 gently or directly, depending on your tone.<\/p>\n\n\n\n<p><strong>4: How can I use free AI tools to write contrarian copy?<\/strong><\/p>\n\n\n\n<p>Free AI tools like ChatGPT or Notion AI can be powerful partners in this process. Start by feeding them examples of clich\u00e9 industry copy, then prompt them with tasks like: \u201cRewrite this in a brutally honest tone\u201d or \u201cFlip this into anti-hero brand copy.\u201d Ask follow-ups like, \u201cNow make it sound like it hates corporate buzzwords.\u201d AI won&#8217;t get the voice perfect in one go, but it\u2019s a great starting point for brainstorming and punchy rewrites \u2014 especially if you refine the prompts creatively.<\/p>\n\n\n\n<p><strong>5: Does contrarian copywriting work for B2B brands too?<\/strong><\/p>\n\n\n\n<p>Definitely. In fact, B2B copy is often more riddled with jargon and safe-speak than B2C. That makes contrarian writing even more effective. Saying something real, human, and unexpected immediately sets your brand apart. For instance, instead of \u201cstreamlined integration for enterprise systems,\u201d you might say, \u201cNo more 87-tab spreadsheets. Just results.\u201d Even serious buyers appreciate honesty and clarity over fluff.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog takes a close look at contrarian copywriting, the power of being contrary, which can make any brand stand out in a crowd. It explores how going against the grain can be a powerful positioning tool, especially for small brands trying to break through the noise. This piece is a valuable resource for content writers, marketers, and strategists who want to help small businesses build loyalty, trust, and memorability without spending a lot by leveraging the power of bold, unconventional messaging.<\/p>\n","protected":false},"author":7,"featured_media":1156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[383,402,90],"tags":[512,513,509,510,511],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-content-marketing","category-copywriting-2","tag-contrarian","tag-contrarian-copywriting-skillarbitrage","tag-how-can-small-brands-earn-profits","tag-how-can-small-brands-pitch-their-sales","tag-how-to-write-a-good-copy"],"_links":{"self":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":1,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media\/1156"}],"wp:attachment":[{"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillarbitra.ge\/blog\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}